Ranking a keyword locally

7 replies
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Does one have the ability to rank for a keyword on Google in a specific city only? f so how does one go about ranking for a specific keyword in a specific city?
#keyword #locally #ranking
  • Profile picture of the author Andrew Pherra
    What's the context? Do you have a location in said city? Or is your service somehow specific to the city?
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    • Profile picture of the author rwsorensen
      Ok, a church that I am working with has a celebrate recovery program that helps people with things such as alcohol abuse, drug abuse, pornography etc Would it be easy to write a blog post and have it rank for one of those keywords for that city.
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      • Profile picture of the author Andrew Pherra
        Originally Posted by rwsorensen View Post

        If I were to write a blog post for keyword, "xxxx" can I rank the blog post for the keyword in city "yyyy" pretty easily? My location is in that city and my service is specific to the city.
        If you're located in the city and your service is specific to that city then it should be easy(ish).

        Firstly, you should have a verified Google Local page, with your website linked.

        Second, you can mark-up your Name, Address, and Phone Number on your website to make it easier for Google to find that information and recognize it. (This is optional)

        Then you need to build citations (Use Moz Local, or other citation building tools like Bright Local)... If Google knows where you are, your blog post will likely rank for that city's name + keyword.

        Having the city name somewhere in the body of the blog post wouldn't hurt either. Maybe a spot at the bottom, a quick call to action. I.e. "We are a blah blah blah company providing blah blah services in blah blah City, State. Check out what else we do, here!"
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        • Profile picture of the author rwsorensen
          Originally Posted by Andrew Pherra View Post


          Then you need to build citations (Use Moz Local, or other citation building tools like Bright Local)... If Google knows where you are, your blog post will likely rank for that city's name + keyword.
          Would someone have to search for the city's name + keyword? Or can they just be located in the city and search for the keyword and have the page show up?

          Example: If I live in Chicago, can I search for keyword "chicken" or do I have to search for Chicago chicken to get the page to show up.
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  • Profile picture of the author LaneB
    I've done it loads of times. Google "business cards: and set the location to "kansas city".

    Here's the big idea: your onpage tells Google what you're relevant for, the offpage seo provides the power.

    So make sure your target keyword and target city are found side by side everywhere you are supposed to insert a keyword.

    Then, focus your offpage splitting just the keyword or permutations of the keyword with mixing in the city.

    Obviously follow a conservative anchor text ratio in the Penguin 3 era....but you get the idea.
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  • Profile picture of the author johnben1444
    Ranking a local keyword is all about getting links from your local city.

    And basically how it work is, you type the keyword in the search engine of the city and the result comes up based on where the site is in the SERP.
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  • Profile picture of the author freelanceronline
    try getting local biz directories citations and your clients reviews.
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