G00gle destroyed my business

Hear that. There is no reinclusion request though because it is a Penguin related penalty. I've disavow and removed hundreds of links. I would think all my effort would show improvement to Google but I guess it's hard to say.

I've considered redirecting my whole website, I guess that would be a last resort move. I want to give it a little more time to see if things can show improvement. It looks like Google is doing a lot of altercations with Penguin this past week so will see what that leads to. If need be a new site is definitely an option. I guess I may give it a couple of months and from there see what looks like it makes more sense to do.

I figure either Penguin is going to be monthly, once every few months or maybe even more of an ongoing thing in which case there may be more noticeable serp changes in a faster amount of time.

I agree and I've said that the entire thread. But that's not what you said earlier when you posted "Plan your next business without Google".

Google is a major asset and ignoring it would be silly, silly I say!

You said something that caught my attention here... you said the word "call". If your conversion is a phone number, how do you know it isn't working? Are you showing a different phone number for PPC visitors and tracking by which number is called? Does that number stay visible (via a cookie) so if the user bookmarks and comes back later you know they were originally driven by a paid click vs. organic? If you aren't tracking it properly, you may actually be getting conversions from PPC but aren't just properly counting them.

Another thing about phone-based conversions (and we deal with this this ALL the time with TV products) is that the CLICK and the CALL often happen at different times. I don't know what your business is, but let's say you're looking for a cleaner or a moving company or some other service. You're "researching" at the office, but you aren't in a position to call yet. So you look around, make your decision, then bookmark the site you want to do business with or email the link to yourself to remember. Later that evening, the next day, week, whenever it's convenient, THEN you get around to calling. That's a disconnect that can make your marketing seem ineffective when really it isn't. (We call this "drag" in the infomercial business - the period in which we've stopped advertising but sales are still coming in. This can be as little as a weekend or as long as a couple months depending on how strong the media campaign was).

Putting that aside, if you're 100% certain that you're adequately tracking paid clicks separately from organic clicks, then I would venture a guess that the keywords you're targeting or the page you're sending visitors to just aren't right. You should never send a visitor to your homepage, always send them to the most relevant page - the same page Google would drop them on if you were ranking organically for that phrase. Other than that, it may just be the wrong keywords. Sometimes broad match phrases, the ones you're probably bidding on, have more competition on them which means the user searching has more choices.

If I searched "tampa moving companies" I would get all of the moving companies in the area in my results, both paid and organic. But if I searched for something more specific (a smaller city like Oldsmar, or a "mini city" like Westchase) I would get fewer results and thus any of those companies would likely convert higher for those phrases than they convert on the larger city.