Does SEO Work For Landing Pages?

Banned 11 years ago

Originally Posted by Tommyg123

hope that makes sense

I think you're perhaps asking about "squeeze pages" really, rather than "landing pages", aren't you, Tom?

http://www.warriorforum.com/main-int...ml#post9319964

These threads are among the recent ones which will help you ...
http://www.warriorforum.com/search-e...eeze-page.html
http://www.warriorforum.com/search-e...e-url-seo.html
http://www.warriorforum.com/search-e...-have-seo.html
http://www.warriorforum.com/search-e...eeze-page.html
http://www.warriorforum.com/search-e...eze-pages.html

SEO discussions live here: Search Engine Optimization

.

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Tommyg123

11 years ago

Thanks Alexa, yeah I probably used the wrong terminology. I guess I mean sales page, so if someone types in my web address it goes to this page.

It is the page that describes my product, describes its benefits and gives them the option to buy

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Alexa Smith

Banned 11 years ago

Originally Posted by Tommyg123

I guess I mean sales page, so if someone types in my web address it goes to this page.

It is the page that describes my product, describes its benefits and gives them the option to buy

Oh, sorry ... yes that's a "sales page", then, not a "squeeze page". Sorry - I guessed wrong!

.

Thanks

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SEO-Dave

11 years ago

Originally Posted by Tommyg123

Hi,

I have never really understood how SEO works for websites that sell an on-line product unless the on-line product is just a small part of an overall site.. a blog or forum etc.

If I wanted to try and get customers through SEO would it work for a landing page? As I understand it you need lots of pages with articles and links etc to get ranked so a landing page with some infographics and a call to action is never going to get ranked is it? At least not in a general niche.. maybe if you went super niche and only wanted to get ranked for "how to clean a lizards tank that is exactly these dimensions" or something else obscure.

I guess it would mean building a blog, SEO to get people to find the blog then hope they find their way to your offer on the blog?

I have also heard that SEO traffic doesn't convert well so should PPC be the main focus for a website selling info products?

Thanks very much, hope that makes sense

You have a lot of SEO misunderstandings.

You can use SEO for any type of website, but it will work easier for some more than others.

You don't NEED a blog or loads of articles or infographics... those are ways to generate content that could generate search engine traffic and backlinks (generating backlinks is really important).

If you run a 1,000 product shop you don't need any of the above to make a living from Google traffic. SEOing the product pages and the categorized shop departments can generate lots of relevant traffic and it can convert directly.

The difficulty with product pages is generating backlinks, when was the last time you linked to a shop because you bought a pair of shoes there?

That's where building a blog or infographics or articles can be useful, they are easier to generate backlinks to and all links to your site help all pages on the site (as long as your site has a reasonable internal link structure) including your product pages.

In simple terms you pop an infographic up on your site, hundreds of webmasters think it's cool and link to it, those links feed SEO value through your entire site.

If you offer one local service like rat catching, you are going to struggle to pull in a lot of traffic, but you don't need a lot of traffic, you need traffic relevant to rat catching and your local area (the area you cover). Realistically if you had a blog or infographics or loads of articles about the breeding habits of rats that traffic won't convert well to local sales. It's not about absolute traffic numbers, it's about traffic that converts to sales.

However, it could be a good way to generate links (linkbait) to your site so the webpage(s) about your service are ranked high for relevant local searches.

So you consider your niche, your site, what you are trying to achieve and put an SEO plan of action in to achieve it.

David

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Tommyg123

11 years ago

Thanks David that was really interesting

Currently I have a site selling an ebook and video course in a financial niche I am very familiar with. Most of my efforts are going in to building a sales page. In an ideal world I get loads of motivated buyers wanting to learn what I teach arriving on my sales page.

I also have a blog. But only have about 15 articles. I'm at a bit of a crossroads as to wether I focus my efforts on the direct but ultimately expensive route of paying people to go to my sales page. Or the cheaper but more time consuming SEO route.

If I go SEO I suppose I would have better chance of getting my blog articles marketed and then hope they find their way to my sales page?

Thanks
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skmyna 11 years ago

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SEO-Dave

11 years ago

Originally Posted by Tommyg123

Thanks David that was really interesting

Currently I have a site selling an ebook and video course in a financial niche I am very familiar with. Most of my efforts are going in to building a sales page. In an ideal world I get loads of motivated buyers wanting to learn what I teach arriving on my sales page.

I also have a blog. But only have about 15 articles. I'm at a bit of a crossroads as to wether I focus my efforts on the direct but ultimately expensive route of paying people to go to my sales page. Or the cheaper but more time consuming SEO route.

If I go SEO I suppose I would have better chance of getting my blog articles marketed and then hope they find their way to my sales page?

I have a similar issue with a WordPress SEO theme I develop.

Ideally I'd pop up a bunch of sales pages related to derivatives of WordPress SEO theme (I've done this) and these would pull in loads of relevant Google traffic that would covert at a reasonable %.

Great plan except... There's barely any traffic for SERPs related to this niche, there's plenty of traffic for WordPress themes, SEO etc... but not for the product type I'm trying to pull traffic in for. Some of these niches are very competitive as well.

According to the Google AdWords Planner Tool the phrase WordPress SEO theme only see 320 searches a month (SEO theme is even worse, just 110). Even though my site tends to be top 3 most of the time for this SERP the traffic (I'm not going to get all 320 potential visitors) for a main SERP is dismally small. If I were trying to make a living only selling this product I'd be screwed!

At the middle of the year started a scattergun SEO approach, build traffic around the various phrases (premium WordPress theme sees almost 10,000 searches a month) and I'm pulling in some OK traffic numbers with this tactic, but the conversion is super low because most of the traffic now aren't looking specifically for the product I'm trying to sell.

I've come to the conclusion it's not worth the time/effort to seriously promote the product via SEO. The time I've spent on it this year, could have built half a dozen sites in much higher traffic niches targeting affiliate products and made significantly more money (it's that bad).

Before making your decision check out your niche, is there enough potential SEO traffic to warrant working on building SEO traffic? As I've found not much point targeting a low traffic SERP (WordPress SEO theme is in a competitive niche as well!!) if you can't make a ROI.

Been doing this for almost 15 years, you'd think I'd have known better by now, lesson learned :-)

David

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Tommyg123

11 years ago

Thanks so much David.
If I have understood correctly it is probably best to attract paid traffic through various forms of advertising/networking etc. Maybe I can work some SEO type strategies in to the mix after that just for a bit of diversification.

I will post some blog articles as it just adds a bit of credibility to a one page website that is a sales page.

Thanks

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askreviewbonus

11 years ago

it does works but I suggest you to use wordpress and some theme or plugin in order to make a landing page, it's more friendly with SEO

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TotalWebsiteControl

11 years ago

Yes the seo will work for landing pages but requires a lot more seo and almost perfect on page seo. Since a sales page only "usually" has one page of content you have to make sure that it is PACKED with great content. It does require more work but sales pages actually do pretty well in the serps due to very very low bounce rates... this is especially the case if the sales page is a 10minute+ long video.

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megalinktraffic

11 years ago

YOU can list your product in sites like clickbank,digiresults
where you get affiliates to promote it for you ..

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Tommyg123

11 years ago

Thanks MegaLink. I was under the impression you should already have a track record of you product selling before you are likely to have any affiliates want to promote your product

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Alexa Smith

Banned 11 years ago

Originally Posted by Tommyg123

I was under the impression you should already have a track record of you product selling before you are likely to have any affiliates want to promote your product

Well, perhaps not quite "any affiliates", Tom ... but you'd certainly need proven conversions of targeted traffic before you can attract and retain any "serious, professional affiliates" (i.e. the ones who will make 95+% of the affiliate sales). So you're quite right, really. You need everything tweaked, tested and proven to work before you start looking for affiliates.

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Does SEO Work For Landing Pages?

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