There is a keyword I have been shooting to rank for...so I started taking apart the top ten sites on google that come up for that keyword, and I decided, for whatever reason, to check the keyword density of the page, just for kicks.
The keyword (it's 2 words) doesn't appear on the page... it doesn't appear in the images, or the alt tags, or the title, or anywhere. the words appear separately on the page, but never together. How does google give that page the #2 spot, and it doesn't even have the exact match it in at all? Is this common?
I know keyword density is not the only thing to look at but in my mind I thought I should have KWD that is sorta right around where everyone else is (most at between 1-2% for the other 9 spots).. it's a PR2 site, but it has 0 links to that page... WOW.. what do I need to be looking at?