Why is this page ranked so high?

There doesn't need to be a bunch of links pointing the landing page if you have good internal links. In fact, there doesn't need to even be any if the internal link structure is good.

No doubt a lot of people overlook internal links. They look at the external backlinks for only the ranked page & stop, when they should also be looking at the other 74 internal pages (in the OP example) backlink profiles. I didn't look at the links for those other 74 internal pages but I'm sure some of those 74 pages have external links pointing at them.

For all we know it could be one or two awesome links doing all the work & being passed down to the OP keyword/page via internal links.

Probably a few similar keywords the OP competition also ranks for which is carrying over to the only keyword OP is concerned about (IT Support Bridgwater).

• Keyword/Google.co.uk position
• IT Support Bath/5
• IT Support Bridgwater/6
• IT Support Bristol/21
• IT Support Frome/1
• IT Support Melksham/6
• IT Support Swindon/23
• IT Support Taunton/16
• IT Support Somerset/5
• IT Support Wiltshire/18

One more reason it's amusing to see people use IM keyword competition software to look for longtails, most of those guys are surely skipping over decent traffic/competition keywords since they never look beyond the ranked page.

When I see competition ranked with a single page targeting a keyword across the entire domain, I usually count that as a potential keyword I should be targeting.

Have to look at the BIG picture.

Both of you are the reason people leave.

Pagerank is purely based on link equity. That's it. I can sending 100,000 people a hour through links to a site and it will have no effect on pagerank because traffic has nothing to do with pagerank, period.