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How anchor text is used in link evaluation?

by Xelaetaks
8 replies
  • SEO
    • |
For example a video game specialist- would they want links that have the words video game specialist in it as opposed to naked url links, etc.?

Thanks
#anchor #evaluation #link #part #text
  • Profile picture of the author MikeFriedman
    For a good link source, I would always rather have something more descriptive than a naked URL.
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    • Profile picture of the author patco
      Originally Posted by MikeFriedman View Post

      For a good link source, I would always rather have something more descriptive than a naked URL.
      Yes. Agree with you. Moreover if the words are in the URL, it would be helpful!
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  • Profile picture of the author yukon
    Banned
    You can still use keywords on a naked URL: hxxp:cars.com/2014-chevrolet-camaro

    Google is smart enough to strip out separators like a forward slash or hyphen.
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  • Profile picture of the author SEO Power
    A link is always better with an anchor text than without one. Naked links don't make sense at all and I don't use them unless I'm building tier 2 and tier 3 backlinks.
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  • Profile picture of the author altonroot
    Yes descriptive anchor text with key phrases you are targeting is always much better. Though avoid exact match anchor text as well as vary your anchor texts. One kind link pattern with same anchor text can be problem. You can refer my blog Google’s main weapon – Link patterns .
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  • Profile picture of the author KristinaRoy
    They should use both anchor text and simple url as well. Heavy use of exact match anchor text may harm website ranking therefore there should be variation.
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  • Profile picture of the author devinholdinn
    it create keyword targeting,generate link on hyperlink text
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  • Profile picture of the author promo87
    Banned
    Well, I would say its always better to add some description rather than putting the naked url directly over the page.
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