Need Adwords Help Please

5 replies
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Ok Warriors,
I have two questions.

First of all, i know this has been asked hundreds of times about people wondering how many keywords to be used for adgroups. Im a newbie but i think im going to go with the 1 keyword per adgroup.

Question is if i used a software that made this very quick and easy and used the keywords in the ads title but the ads were pretty much the same for each ad group would this make much a difference?? Do the ads need to be different or as long as the titles of the ads are different is that good enough?? Any advice on this will be greatly appreciated.
Thanks


2nd questions is.....what in the heck is up with adwords support? Ive created my first test campaign and it looks like to me it is under review and its going on for two days now. Ive read of some people having to wait weeks? What is up with that? Im going through now checking my quality score and they all seem to be ok or great and considered active but keywords not triggering any ads. Ads not showing. Im guessing they are under review but why taking so long?
#adwords
  • Profile picture of the author dburk
    Hi heathcliff,

    Sounds like you are on the right track. It's okay to use very similar ads as long as they are appropriate for your keywords. You should be split testing at least two different ads for each ad group. It's important to constantly test and improve everything you can on your campaigns. Sometimes it is just one word that makes all the difference.

    As for waiting for approval, it often takes longer if your account is new. I believe it's just a matter of how much work is ahead of you and right now we are in the peak of vacation season.
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  • Profile picture of the author heathcliff
    Ok thanks alot. Learning alot from this forum.
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  • Profile picture of the author heathcliff
    Oh yeah...1 more question if i may.
    Ive read and seen videos of people actually using crazy keywords like mispelled ones and all sorts of things.
    Wouldnt that drive your quality score down seeing as how the words wouldnt make much since and it doesnt seem as if people would click on ads if they were mispelled or looked poorly written. Or are they not actually using these abnormal keywords in their ads just in adgroups?
    Again i am very new at all this so maybe i just misunderstood what they were talking about?
    thanks
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  • Profile picture of the author johnpaulgrant
    PPC can be a great tool when you know what you are doing, otherwise it can be very dangerous
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