I'm sure most of you have heard of the Pareto Principle (In case you haven't -shame on you!-, go and read it).
I'm applying this principle to EVERYTHING I do in my business, and I'm so much happier, and effective, I just love it.
The thing is, I'm trying to apply this principle to the keywords in my websites, and I was wondering if anyone has ever try to do something similar.
I'm doing a "manual" spreadsheet where I can select the 20% of the keywords that give me the most of the traffic (around 80% of it). Based on certain criteria I decide if it's worthy to optimize "x" keyword.
Sometimes it only takes a link or two to go from position 5 to 1-2. Or you just need to make your bounce rate better by writing better copy.
What are your thoughts? Do you think it would do a difference? Have you have ever tried something similar, and what are your thoughts on doing the pareto principle to solve this kind of problems more effectively?
Thanks beforehand for your time and responses (if any!)