I have a client who is an Architectural Technologist.
Prospects will type in "architect" in the search engines to find his services, however the official chartered body doesn't allow the word "architect" on the website because his specialism is different to an actual architect.
The words that can be used are "architectural" and "architecture", with the aim that eventually people who type in "architect" will find the website. Obviously a longer term strategy.
So I will optimize for those 2 keywords, however, is there a way around this from an seo standpoint?