11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Adwords Confusion

by htmlv2
9 replies
  • SEO
    • |
Hi,

Basically I have set up two campaigns and I am suffering from a few problems. Firstly Google keeps saying that bids are too low, but some of them are 75c plus to get on the first page (I am currently bidding 30-35c). Also my quality score in some keywords is quite low so I am not getting shown. Where this gets confusing is I have everything from 2/10 through to 7/10. There are also no conversions.

In terms of statistics

Campaign 1:

14 days Old, 32 Clicks 19190 Impressions, CTR 0.17% Average CPC 0.31c and Average Position is 9.4.

Campaign 2:

7 days Old, 3 Clicks 4651 Impressions, CTR 0.06% Average CPC 0.21 and Average Position is 5.9.

In short help! Do I junk the campaign or is there something I can do. I have already redone the ads and added more keywords (both +ve and -ve)

Many thanks.
#adwor #adwords #conversions #ctr
  • Profile picture of the author Steven Carl Kelly
    With QS of 2 and CTR that low, you're fighting an uphill battle. You really need to find out how to increase your QS dramatically (it isn't just keywords to do that) and increase your CTR immensely.
    Signature
    Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
    FREE REPORT: Split Test Your Landing Pages the Easy Way
    {{ DiscussionBoard.errors[982880].message }}
  • Profile picture of the author Lucid
    As with all similar questions, no specific help can be given without looking at the campaign itself in all its fine details. Steven is right. You need to increase that CTR and QS. Hiring one of us would help.
    Signature
    Adwords Management Services: Because Successful Campaigns Don't Happen by Accident
    {{ DiscussionBoard.errors[982960].message }}
  • Profile picture of the author htmlv2
    What factors do I need to consider with Quality Score? As for hiring, I am not sure as to whether I could afford you.
    {{ DiscussionBoard.errors[983331].message }}
    • Profile picture of the author Steven Carl Kelly
      Originally Posted by htmlv2 View Post

      What factors do I need to consider with Quality Score? As for hiring, I am not sure as to whether I could afford you.
      Your site has to have significant content. It should have links to relevant sites in your same niche. Ideally it should have more than one page. It should have a Privacy Policy, Terms of Service, Contact Us, About pages -- not having them affects QS.

      Even the amount of time it takes your page to load is now factored into your QS.

      Here are two links that may help:

      10 Ways To Increase Adwords Quality Score

      PPC Discussions: AdWords Quality Score FAQ
      Signature
      Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
      FREE REPORT: Split Test Your Landing Pages the Easy Way
      {{ DiscussionBoard.errors[983342].message }}
      • Profile picture of the author htmlv2
        Originally Posted by Steven Carl Kelly View Post

        Your site has to have significant content. It should have links to relevant sites in your same niche. Ideally it should have more than one page. It should have a Privacy Policy, Terms of Service, Contact Us, About pages -- not having them affects QS.

        Even the amount of time it takes your page to load is now factored into your QS.
        Thanks for the advice and those two quite informative articles.

        I do have a Privacy Policy, Terms of Service and Contact Us Pages on both campaigns. The second campaign also links to other sites including .gov and .edu as well as a site map. The articles are however, very useful and I will have a re-read. I know I have too many keywords in each Ad Group but I am limited to my allowance by Google (although I am going to speak to them again if I can, or possibly look at their MCC system, any tips on divying up keywords in a newbies account would be greatly apprecaited).
        {{ DiscussionBoard.errors[983607].message }}
  • Profile picture of the author ChrisBa
    gotta get the QS and CTR up!
    Signature
    {{ DiscussionBoard.errors[983708].message }}
  • Profile picture of the author Thumoney
    Yes, Quality Score (QS) is the key. My guess would be you have pretty mixed keywords, not very related, maybe also some very general? Keywords with a QS of 2 you better delete. Try to 1. be very, very related to you ad-text with your keywords, and 2. pay attention to your landing page: add quite some unique (!) content with your keywords in it.

    The moment you submit your campaign your keywords will get an initial Quality Score assigned. This Quality Score is determined by your account Quality Score history, especially on this keyword and on the Quality Score history of that keyword in general (by other advertisers). Landing Page and Relevance of your ad to keyword is also important here. Once your campaign runs, AdWords will possibly adjust the Quality Score for your keywords according to your performance, which basically means CTR - compared to your competition.

    In case you are mixing up search and content network, split this (I get the impression from your very low CTR) and focus on search first.

    In general there are 3 main factors for your keyword QS, in order of importance: 1. Click Through Rate, 2. Relevancy of Keyword/Ad/Landingpage and 3. Landingpage Quality

    s. also some posts on my Thumoney.com for Quality Score.
    {{ DiscussionBoard.errors[984091].message }}
    • Profile picture of the author dadaas
      Steve thanks for this links, do you maybe have some guide for adwords newbies?
      Signature
      If you are looking for someone to help you manage server or maybe you need to automate your work with ubotstudio i m the right guy for you, contact me.
      {{ DiscussionBoard.errors[986070].message }}
      • Profile picture of the author Steven Carl Kelly
        Originally Posted by dadaas View Post

        Steve thanks for this links, do you maybe have some guide for adwords newbies?
        I don't offer anything online, I'm afraid. All of my Adwords instruction is done offline in a consulting or mentoring capacity, or at one of my live seminars. However, if you spend the $37 (for 20 years) access to the "War Room" you'll find therein a complete video series for Adwords newbies as well as a ton of other good Adwords stuff.

        Again, the cost is just $37 (one time) for 20 years of access. You'll find MORE than enough information there to justify the cost at least 10 times over.
        Signature
        Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
        FREE REPORT: Split Test Your Landing Pages the Easy Way
        {{ DiscussionBoard.errors[986122].message }}

Trending Topics