google keyword planner, should i prefer high or low comp?

14 replies
  • SEO
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hi all
regarding keyword research and which words i should target, in google keyword planner, they tell you if the keyword is low, medium, or high competition. the competition they are talking about is the amount of advertisers competing for that keyword.
so, to me, if the competition is high for a keyword among advertisers, it would seem that that would be because the keyword itself was too hard to rank for through SEO. so then if keyword planner says low comp among advertisers, that would indicate the keyword is easier to rank for so theres not as many people spending money on ads.
if this line of thinking is correct, then when using keyword planner to research keywords, i should be looking for keywords with low competition, correct? or is this thinking incorrect?

i realize i think that google keyword planner competition level is a different thing than what i might see when researching the difficulty to rank a keyword using something like market samurai. google keyword planner is talking about the competition among advertisers, market samurai shows me how strong the SEO competition is, right?

(assume i am using nothing but google tools)

thanks in advance for any input
#comp #google #high #keyword #low #planner #prefer
  • Profile picture of the author kulwantnagi
    Google keyword planner is to check advertiser competition only.

    For doing perfect keyword research you can do the following.

    1. Find good keywords having moderate search queries (3000-7000).
    2. Search exact keyword in the Google.
    3. See how many sites are ranking on page #1 having this keyword in the title or URL.
    4. Study about the top 10 sites and see the age, pagerank, domain authority etc of those ranking posts.

    Make an excel sheet to compare all of them.

    Or better you buy some tools like LongTailPro or Keyword Advantage to automate the process and save your time.

    Do let me know if you need any more help.
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    • Profile picture of the author taposh123
      Originally Posted by kulwantnagi View Post

      Google keyword planner is to check advertiser competition only.

      For doing perfect keyword research you can do the following.

      1. Find good keywords having moderate search queries (3000-7000).
      2. Search exact keyword in the Google.
      3. See how many sites are ranking on page #1 having this keyword in the title or URL.
      4. Study about the top 10 sites and see the age, pagerank, domain authority etc of those ranking posts.

      Make an excel sheet to compare all of them.

      Or better you buy some tools like LongTailPro or Keyword Advantage to automate the process and save your time.

      Do let me know if you need any more help.
      Hi bro,

      Thanks for your assistance. I am agree with you all in competitiveness. But i want to add something..We can target long tail keywords..We can easily rank them on high position with little bit of time.

      Warm Regards,
      Taposh Kapuria
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  • Profile picture of the author SEO Power
    Originally Posted by gnojham View Post

    hi all
    regarding keyword research and which words i should target, in google keyword planner, they tell you if the keyword is low, medium, or high competition. the competition they are talking about is the amount of advertisers competing for that keyword.
    so, to me, if the competition is high for a keyword among advertisers, it would seem that that would be because the keyword itself was too hard to rank for through SEO. so then if keyword planner says low comp among advertisers, that would indicate the keyword is easier to rank for so theres not as many people spending money on ads.
    if this line of thinking is correct, then when using keyword planner to research keywords, i should be looking for keywords with low competition, correct? or is this thinking incorrect?

    i realize i think that google keyword planner competition level is a different thing than what i might see when researching the difficulty to rank a keyword using something like market samurai. google keyword planner is talking about the competition among advertisers, market samurai shows me how strong the SEO competition is, right?

    (assume i am using nothing but google tools)

    thanks in advance for any input
    Your presumption is right. Keywords tagged as low competition keywords in keyword planner are probably low competition keywords in the organic results as well. I've found such keywords easier to rank for than those tagged high competition in keyword planner. That said, don't just pick keywords based on that alone. Analyse the top 10 ranking sites for your keywords to find out if you can beat them or not.
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  • Profile picture of the author Bitcoin Explorer
    strictly follow what kulwantnagi said above and then you should choose keywords.
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    • Profile picture of the author gnojham
      just out of curiosity, why should i be looking at keyword with moderate searches (3000-7000 searches)? if all other criteria is the same, why would one with 3k-7k be a better choice than one with lets say 25k?
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  • Profile picture of the author reddy183
    Hi gnojham,

    In Keyword selection is most important factor, we need to select medium and low competitive words which are suitable to your website.

    Regards,
    Reddy Sekhar,
    SEO Analyst.
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  • Profile picture of the author skynetindia
    Hi all

    If You need perfect organic keywords then you also use Google Trend.
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  • Profile picture of the author annewilliams123
    I think you should prefer medium competitive website instead of high or low.
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  • Profile picture of the author gnojham
    Competition and search volume is different, yes? So still, why moderate search volume as opposed to high search volume?
    Thanks
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    • Profile picture of the author lrs1995
      Originally Posted by gnojham View Post

      Competition and search volume is different, yes? So still, why moderate search volume as opposed to high search volume?
      Thanks
      True. But ranking for high search volume keywords is very hard eg insurance
      its better to find long tails keywords with decent search volume - traffic will be more targeted and easier to rank for also.
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      • Profile picture of the author gnojham
        Originally Posted by lrs1995 View Post

        True. But ranking for high search volume keywords is very hard eg insurance
        its better to find long tails keywords with decent search volume - traffic will be more targeted and easier to rank for also.
        i guess i dont get it.
        you guys seem to keep implying that high volume = high competition. is that the norm? i was under the impression that volume is volume, competition is competition.
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        • If there are few competitors it means that probably that keyword is not a winner keyword so not many people invest in PPC ads...meaning that it would not be a good investment for SEO.
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  • Profile picture of the author roysrooter
    Use keywords that have medium searches.
    Signature

    Link Dropping is a forum sin.

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  • Profile picture of the author Nicole Sakoman
    Originally Posted by gnojham View Post

    hi all
    regarding keyword research and which words i should target, in google keyword planner, they tell you if the keyword is low, medium, or high competition. the competition they are talking about is the amount of advertisers competing for that keyword.
    so, to me, if the competition is high for a keyword among advertisers, it would seem that that would be because the keyword itself was too hard to rank for through SEO. so then if keyword planner says low comp among advertisers, that would indicate the keyword is easier to rank for so theres not as many people spending money on ads.
    if this line of thinking is correct, then when using keyword planner to research keywords, i should be looking for keywords with low competition, correct? or is this thinking incorrect?

    i realize i think that google keyword planner competition level is a different thing than what i might see when researching the difficulty to rank a keyword using something like market samurai. google keyword planner is talking about the competition among advertisers, market samurai shows me how strong the SEO competition is, right?

    (assume i am using nothing but google tools)

    thanks in advance for any input
    I will tell you as simpler as I can:

    Competition is for PPC only... nothing to do with SEO... no conclusions, no inovative thinking... these 2 things have nothing to do with each other!

    If you plan to monetize your site Adsense way, then you look at the competition... if you plan to go affiliate or your own product... then you disregard that field and don`t even look at it.

    As simplest as can be (:
    Nicole
    Signature

    site will be soon live...

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