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Quick Adwords Question

by andywang
5 replies
  • SEO
    • |
What does it mean if you search for a term and there are no ads for that specific term? Does it mean that Google doesn't run ads for that specific keyword? I was also thinking keyword history might have something to do with it. Can someone give me an in-depth explanation for this?
#adwords #question #quick
  • Profile picture of the author AndrewMurray
    It might be trademarked and disallowed (think careerbuilders, etc)
    or nobody may be bidding on it.
    more likely the first option if you're asking...
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    • Profile picture of the author andywang
      what type of keywords would be disallowed and how do i find out?
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  • Profile picture of the author ChrisBa
    Sounds like noone is bidding on the terms.. whether it be due to trademarks or just noone thought of using the keyword(s)..
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  • Profile picture of the author Lucid
    1. No one bidding on them. Unlikely but not impossible.
    1B. As Chris and WA said, they may be trademarked and can't show up in the ad itself, although there are ways around this and although having the term in your ad can only help, if you are not allowed, I still find it unlikely nobody is bidding on that keyword.
    2. No one is bidding because it's an unprofitable keyword.
    3. Nobody is bidding at the time you did the search. Is it seasonal? Maybe advertisers have realized that the keyword is more profitable between 1:00 pm and 4:00 pm on a Saturday in November. Maybe all advertisers have exhausted their budget when you did the search.
    4. Or simply, as Chris said, no one thought of using that keyword. Yet.
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    Adwords Management Services: Because Successful Campaigns Don't Happen by Accident
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    • Profile picture of the author andywang
      Thanks a lot, that was very helpful.
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