Changing the wp theme

by BIBI15
12 replies
  • SEO
  • |
Hello folks,


I am planning to change WP theme on one of my websites, which is already ranked in google top 10 results. AT this moment i have only pages on my website and no post or categories, so i need your advice what changes may happen if i change WP theme. Is it possible to loose ranking in google serp??
#changing #theme
  • Profile picture of the author wicketronnie
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    • Profile picture of the author BIBI15
      Originally Posted by wicketronnie View Post

      Hey i can help you to recover old wp..contact me .my skype: traffic.lead
      i am not planning to recover anything at all. problem is that i have old wp site with old theme and i want to replace it with another theme. in order to make it visually good looking and also functional without loosing ranking..
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  • Profile picture of the author TeKn1qu3z
    You may lose it if your theme is poorer and if it is good than the present, then the chances are their to move up site rankings.

    In My view theme doesn't affect in rankings, but heard somewhere they lost in SERP's
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  • Profile picture of the author MikeFriedman
    It depends what the theme does to your layout versus the current theme. Nobody is going to be able to give you a definitive answer on this without seeing the site and the two themes.

    It might improve things. It might make things worse. It might not make a bit of difference.

    I can guarantee you that one of those 3 things will happen.
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  • Profile picture of the author BIBI15
    currently i have personal press theme and want to change it with genesis framework or thesis..
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  • Profile picture of the author sameera
    Originally Posted by BIBI15 View Post

    Hello folks,


    I am planning to change WP theme on one of my websites, which is already ranked in google top 10 results. AT this moment i have only pages on my website and no post or categories, so i need your advice what changes may happen if i change WP theme. Is it possible to loose ranking in google serp??
    As suggested above, theme does not matter with search engine rankings. I will advise you to analyze your website performance on Google Analytics when you change its theme. Analyze traffic, bounce rate of your website after getting it changed. Keep on analyzing for few days. If you are getting same traffic ans visitors then nothing to worry. If it is affecting website bounce rate, traffic then I will prefer you not change website theme.
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    • Profile picture of the author BIBI15
      Originally Posted by sameera View Post

      As suggested above, theme does not matter with search engine rankings. I will advise you to analyze your website performance on Google Analytics when you change its theme. Analyze traffic, bounce rate of your website after getting it changed. Keep on analyzing for few days. If you are getting same traffic ans visitors then nothing to worry. If it is affecting website bounce rate, traffic then I will prefer you not change website theme.

      so you are telling me to change theme and then keep eyes on Analytics. In case of some changes recover old one (old theme)... am i right?
      what else can you advice?? are there any kind of guidelines for theme changing?
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    • Profile picture of the author Chris Lee
      Originally Posted by sameera View Post

      As suggested above, theme does not matter with search engine rankings. I will advise you to analyze your website performance on Google Analytics when you change its theme. Analyze traffic, bounce rate of your website after getting it changed. Keep on analyzing for few days. If you are getting same traffic ans visitors then nothing to worry. If it is affecting website bounce rate, traffic then I will prefer you not change website theme.
      Yes, it does matter because they can be very different the way they're coded and how they layout their pages. For people who don't know much about on-site SEO or how themes are coded, it can change their entire site structure without them knowing.
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    • Profile picture of the author nettiapina
      Originally Posted by sameera View Post

      As suggested above, theme does not matter with search engine rankings.
      Of course it does. If you change all the HTML markup of the site, why would that not affect SEO? Theme is the piece that brings everything that is not content.

      It's possible that the change is minimal, or that the site will be at permanently higher level than before. It's also possible that the site will drop like a stone, and remain at this lower level. There's probably a period of "Google dance" when the SERP results vary drastically within a short period of time. The first drop is usually not the verdict.

      You kind of referred to the possibility that bounce rate increases ie. that users don't like the new site for one reason or another. That's a very good point.


      Originally Posted by sameera View Post

      If it is affecting website bounce rate, traffic then I will prefer you not change website theme.
      And how would you test a bounce rate or traffic? A/B testing might give you data on bounces if your tool collects data on users that leave instantly, but there's no way to see if traffic drops.

      If you're "just testing this new template on a live site for a bit" and leaving it on for couple of weeks to see the verdict, and then going back to the original, from Google's perspective you're essentially redesigning your site twice in a row. That's definitely something I would not suggest.

      You should keep your eyes on statistics, but Analytics isn't a tool that you can use in this way.
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      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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  • Profile picture of the author voldamort
    just buy themes from reputed brands and your seo ranking will not loose infact it may increase also so use only from good brands ....
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    • Profile picture of the author BIBI15
      Originally Posted by voldamort View Post

      just buy themes from reputed brands and your seo ranking will not loose infact it may increase also so use only from good brands ....

      in terms of popularity as i know genesis and thesis are top brand rather than personal press. So fron your point of view both of them gonna work fine
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  • Profile picture of the author BIBI15
    nettiapina what can you advice ? first try and test what happens or continue working on saim theme. to be honest i am completely confused because i had no idea how difficult in terms of seo might be changing the theme..
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    • Profile picture of the author nettiapina
      Originally Posted by BIBI15 View Post

      nettiapina what can you advice ? first try and test what happens or continue working on saim theme. to be honest i am completely confused because i had no idea how difficult in terms of seo might be changing the theme..
      Take the obvious precautions. Don't test new themes on your live site, but clone it and see that everything works before installing the theme. See that the URLs stay the same (Why would they not? Well, I've seen all kinds of silly stuff in this space...). See that H1 tags and titles exist and are the same. Try to check that the new theme doesn't do anything too weird with the content. See that the link structure makes sense, and there aren't a ton of unnecessary stuff around. If you're using one of the SEO plugins, keep using that same plugin at least for time being.

      If you can afford or stomach it, change things gradually. Most people need to do sites as a project or are too impatient to do it slowly.

      The themes you mentioned are indeed good ones. I personally don't like Thesis, but it's known to work. Genesis was my theme of choice some time ago.
      Signature
      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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