What ranking measure is most important?

11 years ago

Originally Posted by livemusic

Are the following generally recognized ranking measures? Which is most important or is something else the most important for SEO?

PageRank
Domain Authority
Page Authority

And can you point to how you can determine the factor? (I saw a site that showed these things after you type in your URL.)

PageRank is one of over 200 ranking signals used by Google. It is not a big ranking signal, but it does count. That being said, you cannot find out what the PageRank of any page is anymore as Google has decided to no longer publicly publish that data.

Domain Authority and Page Authority are not ranking signals. They are 3rd party metrics created by Moz and not used by search engines.

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livemusic 11 years ago

Then, how do you measure how good a site is? Do you simply see how it falls in the SERP for each particular keyword phrase?
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- nettiapina 11 years ago
  
  Originally Posted by livemusic
  
  Then, how do you measure how good a site is? Do you simply see how it falls in the SERP for each particular keyword phrase?
  
  If you're trying to track and measure how your site or a competitor performs with a keyword, yes.
  
  Backlink services such as Majestic or Ahrefs also have their own metrics. They good at comparing sites, tracking the increase or decrease in backlinks, and getting some kind of estimate on wether the change is positive. They don't say how your site performs, that's your job to guess. These sites are using their own algorithms, and have no greater access to Google than any of us.
  
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- Eagle07 11 years ago
  
  Originally Posted by livemusic
  
  Then, how do you measure how good a site is? Do you simply see how it falls in the SERP for each particular keyword phrase?
  
  These are the sites that I use when measuring how good a site is:
  1. quantcast.com
  2. alexa.com
  3. semrush.com
  4. statmyweb.com
  5. w3bin.com
  You will get a lot valuable information from them for any site you want to examine.
  
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  nettiapina 11 years ago
  
  Originally Posted by Eagle07
  
  These are the sites that I use when measuring how good a site is:
  
  Really? Alexa is completely useless, and as far as I know Quantcast has to be installed on the site. I don't know the last two, but your list doesn't start strong...
  
  Originally Posted by sheenagoyal13
  
  Quality of content is important for ranking high of your site. it increases traffic very quickly.
  
  You need to have some kind of stuff on your page, but it doesn't need to be textual content or even be "quality" on any standard. It might be something fairly simple that people find cool, funny or sad, for example. If people are linking to it that's enough.
  
  For example, an ad agency made a "soundboard" from the grunts of a local rapper. I bet that's still doing really well, but only with a bunch of weird keywords.
  
  If there's any real competition having quality content is not the easy or quick way out. You may have to build an audience or make industry contacts to get your SEO off the ground.
  
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KylieSweet

11 years ago

Originally Posted by livemusic

Are the following generally recognized ranking measures? Which is most important or is something else the most important for SEO?
PageRank
Domain Authority
Page Authority
And can you point to how you can determine the factor?

Simply ignore those three and focus on the users intent and you will notice or it will give you an idea of the rankings metrics that are using to rank a website.

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Adenan

11 years ago

The most important for ranking your website is your BOUNCE RATE..
the lower your bounce rate, the better search engine will it rank on their results page..

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Blaine Smitley

11 years ago

Originally Posted by Adenan

The most important for ranking your website is your BOUNCE RATE..
the lower your bounce rate, the better search engine will it rank on their results page..

This statement is absurd. Totally, completely, and utterly absurd.

The reason why?

Because if somebody Googles a phrase. Clicks on your site then leaves your site and doesn't hit their back button to continue visiting the serps. This indicates that your site answered their querry and there was no reason to search further. Google records this as a bounce and your stats will reflect it this way.

On the other hand. If somebody googles a phrase and clicks on your site. Then clicks back off of it by hitting their back button and then clicks another serp. This could be indicating that your site did not answer their querry and they had a reason to search further. Google records this as a bounce and your stats will reflect it this way.

So either way you've just got a bounce in your stats. Your bounce rate will not affect your positioning in the SERPS whatsoever.

Does google track where your website visitors go when they leave your site and use the fact that they did or didn't go back to the SERPS to continue searching as a metric for where to rank your site in the future? I don't know, but it wouldn't surprise me if they were doing that somehow.

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nettiapina

11 years ago

Originally Posted by Blaine Smitley

Does google track where your website visitors go when they leave your site and use the fact that they did or didn't go back to the SERPS to continue searching as a metric for where to rank your site in the future? I don't know, but it wouldn't surprise me if they were doing that somehow.

What an excellent comment! The best I've read for quite a while.

People seem to be fretting about the bounce rate when it in fact works the way you describe. In addition, running any ad campaign on the web is almost guaranteed to increase the rate. People take a peek and many of them just leave. If you're targeting a keyword or advertising a piece of content your new visitors may not have any desire to browse your site any further wether or not they found what they were looking for.

I'm fairly certain that Google does track the behaviour of the visitors that come from and bounce back to their search engine. You know, because of reasons.

But it has to be more complicated than just the bounce rate.

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decenthasoo

11 years ago

there are so many factors. but I think contents is very important to ranking.

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mikfoxx 11 years ago

Originally Posted by decenthasoo

there are so many factors. but I think contents is very important to ranking.

Agree! You can increase your webpage's ranking when you have quality content on your site.
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sheenagoyal13

11 years ago

Quality of content is important for ranking high of your site. it increases traffic very quickly.

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mystechdynamics

11 years ago

As you have seen, search engines are always changing like people do. So, pagerank, domain authority, and page authority may not be as influential to a website's ranking today. The number 1 thing you need to consider is always abide to Google's policy. Create content for people that can also be understood by search engines.

Originally Posted by livemusic

Are the following generally recognized ranking measures? Which is most important or is something else the most important for SEO?

PageRank
Domain Authority
Page Authority

And can you point to how you can determine the factor? (I saw a site that showed these things after you type in your URL.)

Thanks

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What ranking measure is most important?

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