The Relevancy of Backlinks ... It Matters!

He said he took out an ad. Last time I looked you paid for advertising and on websites they normally take the form of a hyperlink so paid link.

Hey tom,

you work in france too ? first one i find on WF. I'm trying to outsource too but i'm really worried to give the netlinking tasks on my important sites to people who could do things that will piss off GG.
ANy advice on how to find cheap yet capable/smart/experienced people ?

Hi 4morereferrals,

Many folks seem to think of relevance as an absolute, it's either relevant or not. While Google clearly uses a relevancy score and sees pages having different degrees of relevancy.

There is abundant evidence that Google uses some sort of relevance scoring for for all the terms found relevant to a page in it's index. It's also clear that their SERP lists pages sorted by relevance to your query. So it quite obvious that these factors are available for use in their current algorithm.

It doesn't matter where you place your backlink if there is nothing relevant on the linking page you receive no SEO benefit. It's only by adding relevance to a page for your keyword that you receive any benefit at all. If you don't believe me then try building backlinks from websites that are irrelevant to your keywords using irrelevant terms and let me know how that works out for you.

By using your target keyword in the anchor text of your backlinks you are inserting that term onto the page that links to you. This allow you to make irrelevant pages have a small degree of relevance since it now has the exact term you are targeting present on that page. If it wasn't for the anchor text that otherwise irrelevant page would have no relevance, hence no benefit.

Back to my original assertion: Google uses a relevancy score, so if a little bit of relevance helps, what do you think a lot of relevance does?