website redesign for seo

by rob123
13 replies
  • SEO
  • |
Hello guys,

I want to take suggestion for website redesign

Currently my website is ranked for among 40 organic keywords and most of them are ranked for Blog page. And for 140 keywords PPC ads are running.

In New website design portion navigation structure will be change and also header tag (h1,h2,h3)

so is it affect on overall performance of website ranking?

Thanks
tina
#redesign #seo #website
  • Profile picture of the author mamtasoni
    You can take the help of A/B Testing for your website to produce the positive results.
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  • Profile picture of the author nettiapina
    Originally Posted by rob123 View Post

    so is it affect on overall performance of website ranking?
    Of course. When you're changing your HTML it's not the same site from Google's perspective. You can also change internal linking enough to mess something up. It's nearly impossible to guess the outcome, but changes like this are done every day. Just make sure that you've got the on-page stuff right.

    Unfortunately A/B testing that one user suggested wont directly help you in this case, because you can't really A/B test for search engine results. You could test the new layout to see if users appreciate it or not.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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  • Profile picture of the author alvinchua91
    Even if you change the wordings, it can affect your SEO rankings. So if you change your html, it can even affect your SEO rankings more.
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    • Profile picture of the author rob123
      Originally Posted by alvinchua91 View Post

      Even if you change the wordings, it can affect your SEO rankings. So if you change your html, it can even affect your SEO rankings more.
      1) in old website we used 1 h1 , 2h2 and 2 h3 tags, so i keep same in new website or change according to best SEO on page practice.


      2)We use HTML5 and this markup code is divided for Home page in different sections.
      </section>

      so, is it recommended to use multiple h1 in home ?
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      • Profile picture of the author bind
        yes the overall performance of website is changed when you are changing heading tags words in h1,h2 etc and also structure of navigation change behaviour and flow of users at website.
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      • Profile picture of the author nettiapina
        Originally Posted by rob123 View Post

        so, is it recommended to use multiple h1 in home ?
        No. Google's engine is trying to parse the document, and it's possible that you're just confusing them. One H1 per page.

        Originally Posted by karishmasingla

        If you use the same URL then your ranking will be sustain. May be some dip in ranking but you will get ranking back.
        How can you make a claim like that? Do you have extensive data sets to back it up?

        From the handful of anecdotes I've got I know for a fact that a redesign can severely affect results and leave the site at lower level of SERP placements. How likely is it? I've got no idea.
        Signature
        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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  • Profile picture of the author kavyaanjali
    I think if you change the wordings, it can affect your SEO rankings. So if you change your html tag , it can even affect your SEO rankings more and help you to increase your page rank .
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  • Profile picture of the author news2cash
    Knowing this before the change means you can bolster your ranking with a tool like backlingkbeast or moneyrobot then back it up with social marketing using interest architect
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  • Profile picture of the author johnniewalk
    Banned
    For Redesign it won't affect for your keywords ranking but you need to change h1 tags for that if your h1 tag is good then it won't affect.
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  • Profile picture of the author Xochitl Shat
    Therefore, how exactly will you ensure SEO will be incorporated into ones modernize approach on the beginning? To be sure a new site will genuinely speak out loud using your audience -- you may need SEO being ingrained with your modernize approach on the beginning. Areas important metrics you may want to look at:

    * Quantity of visits/visitors/unique readers (monthly average)

    * Prime accomplishing keywords and phrases (in phrases connected with list, site visitors, in addition to direct generation)

    * Quantity of inbound backlinks domain names

    * Total number connected with total webpages found

    * Total number connected with webpages of which obtain site visitors.
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  • Profile picture of the author inetguru_987
    I only use one H1 tag and that targets my main keyword. My H2 targets my secondary keyword(s) and I use it sparingly. I do use quite a few of H3's and some H4's.

    It helps if you create an outline first and decide on what the page is trying to accomplish. The Headers will be fairly easy to figure out from there.
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  • Profile picture of the author Web Choice UK
    Yes it will definitely make a difference. As few of them have mentioned above the structure, content inbound links and h1 tags are equally important for SEO, if it is well maintained you can be fortunate enough. The main thing is to maintain those factors that help your SEO ranking.
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  • Profile picture of the author karishmasingla
    Hi,

    If you use the same URL then your ranking will be sustain. May be some dip in ranking but you will get ranking back.
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