Anyway, people talk about creating backlinks around here like everyone already knows how to do it. I see a lot of answers to SEO questions like, "Oh, just start creating backlinks."
I've done enough reading to know Google doesn't like some backlinks and they like others. I know some SEO firms do a ton of writing then distribute the work to document sharing sites. I don't know if these are part of a sound strategy or not. Should I ask people to exchange links with me? What's the best method . . . and one that's on the complete "up-and-up?" I'd rather it take a long time and do it right than try to boost my rankings (or lack thereof) artificially.