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How To Determine "Gem" Keywords

by Raiel Schwartz
2 replies
  • SEO
    • |
What's the process that you guys go through for finding Gem keywords.

For example, some people just look at website competition, if they see it's under, lets say 1,000,000 webpages they might deem it marketable with just a few high quality backlinks.

Looking deeper though, what parameters do you set for yourself when looking for:

allintitle: results

AND

exact/phrase results

What are other good things to look at to analyze competition as well?
#determine #gem #keywords
  • Profile picture of the author Peter Adamson
    I have found nothing better than Market Samurai. My methodology is to start with a root keyword and use google's keyword tool to get related terms. Nothing like going to the source for this information. I sort the keywords in descending order of search volume and look for words with a reasonable volume, usually 1,000 to 10,000 searches per month. I then look at the number of competing pages and try for less than 100,000 when the keyword is in quotes. Allintitle, maybe 10,000 max, but I only pay attention to this if the kw I want has too many direct competitors.

    Then Market Samurai will distill a lot of info from various search engines including MS's commercial intent index. I try for 80% commercial intent if poss but that is high. Never below 50%.

    These steps should yield a batch of kw's that are buying words and that are doable in terms of seo.
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  • Profile picture of the author bigcat1967
    Does Market Samurai distill info from Google as well?
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