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Keyword traffic puzzule? can sm1 explain!

by Saurab
2 replies
  • SEO
    • |
I am in doing bit of research on keywords and the search traffic to understand and evaluate traffic for respective keywords under research phase.

Let's take the discussion for highly traffic keyword "A" and other highly trafficked keyword "BA" .
Following are the traffic stats for the above say keywords using Google Keyword suggestion tool:
A = >20 million
[A] = 305,000
BA = 610,000
[BA] = 90,000
Now for both keyword Wikipedia.org is no1 result.
Q1. Are there ways to outrank Wikipedia?
Q2. Now no.2 site (one after Wikipedia) has got Alexa of 75k and according to compete it has unique visitors of approx. 180,000 with 47% traffic coming from Google. Obviously the whole traffic from Google to the site cannot be coming just from the keyword "A". Why is the site getting such low traffic relative to broad matching of keyword "A" , which actually is 1/3rd traffic of the exact matched A.
Also no2 and no3 result for the keyword "BA" have alexa of 205,000 and 233,000. Whereas compete estimates 19-20K unique visitors for these websites. Google traffic again around 40%
Both these websites rank for BA and [BA].
Can anybody tell why these sites have pretty less traffic than traffic estimates from Google. What can be the drain areas for not receiving the available traffic?
#explain #google keyword tool #keyword #puzzule #seo #sm1 #traffic
  • Profile picture of the author Terry Kyle
    Hi Saurab,

    This is a pretty esoteric question and my own view is that you shouldn't be intimidated if Wiki is at #1.

    Why?

    Because it won't be getting backlinked for specific phrases that you can go after.

    On plenty of Google SERP's, Wiki is getting beaten by small sites who have gone after specific terms with plenty of exact KW anchored backlinks.

    That's why in a tool like Market Samurai, you will see a site with 25 recorded backlinks beating one with 100,000. The site with the 100,000 backlinks is not going after that exact phrase.

    Back to your question, reporting on the Net is so wildly inconsistent across different measuring tools that it's virtually useless e.g. one of my sites shows 500+ backlinks in Yahoo Site Explorer and Google says I have less than 30.

    I wouldn't sweat where Wiki's traffic has 'disappeared' to and just focus on your own backlinking campaigns.

    Hope this helps.
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    • Profile picture of the author dburk
      Hi Saurab,

      First, it seems that you are not using the proper data in your keyword research. If you are using the AdWords Keyword Tool you need to make sure that you have set the match type to Exact to get data for a specific term. You also should be using the "Local Search Volume" column data for your monthly search volume.

      The second mistake is that you are looking at the total visits for the entire site. Search engines don't rank sites, they rank pages. Each individual page on a website has the potential to rank in the SERP for multiple keyword terms. You are only competing with the pages that are listed in the SERP. Unless you have access to the server logs for a website you have no way of knowing how much traffic a web page gets, much less how much traffic it gets for a particular keyword.

      Instead, look at the competition's on-page optimization and quantity and quality of their backlinks. I suggest that you look at the page that is listed in the 10th position because that is the only page you must outrank to get onto page one of the SERPs. You don't have to be the number 1 position to get decent traffic.
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