High bounce rate - need help improving | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

11 years ago

When i used free themes, i faced this problem. Finally i purchase a premimum theme also, i created more related contents. Then i got more visitors including pageviews, that reduce my bounce rate.

Thanks
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DABK

11 years ago

Your home page confuses me.

You have a big ass image with some rotating text that doesn't seem to belong together. What does a better reselling have to do with conferencing? What the hell is it, anyway? What's a better reselling experience in this context?

What's conferencing calling? Why not conference calling?

What's reservationless?

Your colors are not helping you.

I don't want to see what you offer because you have not convinced me you're worth bothering with.

The good thing: that woman has a pretty face. But why isn't she looking at me? The show is here, not on her computer.

Seriously, why not have an image that clearly says: video conference + pretty face?

You saying you're a leading provider is meaningless. Who else says that? Who else says anything good about you?

What can you say that says you're a leading and trustworthy provider of whatever you're selling without you saying it directly?

Why is your phone number so small? Why do you have it in one spot (and the wrong one at that) only?

"Best pricing guaranteed" is not a guarantee in your case, just empty words.

Best pricing, guaranteed (is, by the way, the way to write it) or else I rip off my left leg and hit myself over the head with it is a guarantee, not great but there's a consequence to my failing to deliver.

What's the consequence in your case?

1.9 cents, for all I know, could be low, how do I know? And, do you want to position yourself as the low price? (Price, by the way, is the only thing I can judge you by, based on what you have on the site that I will bother to look at. Which is what most people do.)

By the way, why do you want to reduce the bounce rate? If they land on a page of your site, then they call you and don't look anywhere else on your site, it's a good thing you got a high bounce rate.

[ 1 ] Thanks
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windrider07

11 years ago

Originally Posted by PepperGang

Can you share your website description or advertising description, so that we can see if the visitors are expecting something different from what you offer on the site. That's usually the problem.

A small tip: high bounce rate does not always mean something bad. It could also mean that the website visitors have successfully found the information they want and then leave.

But if you want conversions, a high bounce rate is a bad thing. I doubt there is a difference between my website's description and what is shown but you can tell me if there is a difference.

<meta name="description" content="Charlotte Conferencing is a leading Charlotte-based conferencing calling reseller and master agent providing the best conference calling services in the US."/>

Originally Posted by mrhmamun

When i used free themes, i faced this problem. Finally i purchase a premimum theme also, i created more related contents. Then i got more visitors including pageviews, that reduce my bounce rate.

I'm not using a free theme. It's a paid theme but I think I chose the wrong theme.....might have to edit some sections in it.

Originally Posted by DABK

Your home page confuses me.

You have a big ass image with some rotating text that doesn't seem to belong together. What does a better reselling have to do with conferencing? What the hell is it, anyway? What's a better reselling experience in this context?

What's conferencing calling? Why not conference calling?

What's reservationless?

Your colors are not helping you.

I don't want to see what you offer because you have not convinced me you're worth bothering with.

The good thing: that woman has a pretty face. But why isn't she looking at me? The show is here, not on her computer.

Seriously, why not have an image that clearly says: video conference + pretty face?

You saying you're a leading provider is meaningless. Who else says that? Who else says anything good about you?

What can you say that says you're a leading and trustworthy provider of whatever you're selling without you saying it directly?

Why is your phone number so small? Why do you have it in one spot (and the wrong one at that) only?

"Best pricing guaranteed" is not a guarantee in your case, just empty words.

Best pricing, guaranteed (is, by the way, the way to write it) or else I rip off my left leg and hit myself over the head with it is a guarantee, not great but there's a consequence to my failing to deliver.

What's the consequence in your case?

1.9 cents, for all I know, could be low, how do I know? And, do you want to position yourself as the low price? (Price, by the way, is the only thing I can judge you by, based on what you have on the site that I will bother to look at. Which is what most people do.)

By the way, why do you want to reduce the bounce rate? If they land on a page of your site, then they call you and don't look anywhere else on your site, it's a good thing you got a high bounce rate.

"You have a big ass image with some rotating text that doesn't seem to belong together. What does a better reselling have to do with conferencing? What the hell is it, anyway? What's a better reselling experience in this context?"

do you really have to sound.....angry? the image isn't that good...I was recommended to go HD. the business is a reseller focusing on teleconferencing services.

"What's conferencing calling? Why not conference calling?"

huh? where do you see "conferencing calling"? let me know if you see weird typos anywhere on the site.

"What's reservationless?"

People who are looking for conference calling services would know what it is. If not....based on your question, I will probably have to create a blog post on it.

"Your colors are not helping you."

alright, thank you.. will look into it. someone else told me that as well.

"I don't want to see what you offer because you have not convinced me you're worth bothering with."

thanks for the feedback.

"The good thing: that woman has a pretty face. But why isn't she looking at me? The show is here, not on her computer.

Seriously, why not have an image that clearly says: video conference + pretty face?"

sex cells dude....sex cells....nuff said. unless there is a survey that proves that sexy images do not bring up or contribute to conversions. the why she isn't looking at you instead of the computer....good point.

"You saying you're a leading provider is meaningless. Who else says that? Who else says anything good about you?

What can you say that says you're a leading and trustworthy provider of whatever you're selling without you saying it directly?"

A lot of top sites for different keywords (with this industry and others) say they are the "leading bla bla bla". "Leading" is a good long-tail PMAT. Apparently, based on the feedback I've received from people, I need to prove it on the website.

"Why is your phone number so small? Why do you have it in one spot (and the wrong one at that) only?"

The right spot for the phone number is kinda subjective, though there has been some articles with data that show what spots are proven to increase conversion, ranking, and engagement. Ideally it's supposed to be in the top right of a site (and in a few other places) but my menu is there (which also needs to be improved). So I'll have to make it bigger and put it somewhere good.

""Best pricing guaranteed" is not a guarantee in your case, just empty words.

Best pricing, guaranteed (is, by the way, the way to write it) or else I rip off my left leg and hit myself over the head with it is a guarantee, not great but there's a consequence to my failing to deliver.

What's the consequence in your case?

1.9 cents, for all I know, could be low, how do I know? And, do you want to position yourself as the low price? (Price, by the way, is the only thing I can judge you by, based on what you have on the site that I will bother to look at. Which is what most people do.)"

It's something sales people use and unless they can prove it, yea....it's meaningless. and based off your feedback, it gives me an idea....I should add a pricing comparison chart. as for consequence....good point, will look into that. lotta people say "best price or your money back"

"By the way, why do you want to reduce the bounce rate? If they land on a page of your site, then they call you and don't look anywhere else on your site, it's a good thing you got a high bounce rate."

high bounce rate is not good for conversions. I also look at the length of time they spend on the site and amount of signups I have. time spent on site isn't too bad. amount of signups I have is 0. makes me think the site is too boring and is valueless.

Thanks
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DABK

11 years ago

The image, it's not that it's big, it's that it doesn't help you.

The pretty face... I know sex sells (by the way, it doesn't matter if it's a woman or a man, in general... it might matter in your case, and you won't know till you test. The point I was making... People looking at people... If you look at someone who's looking at something, you're going to look at whatever that something is.

So, have the pretty face look not at a computer screen but at some text you want people to notice.

Look into color psychology: red is exciting, blue is comforting, etc.

Someone did a test some years back. They sent the same sales people to sell the same thing at the same price. The only thing that changed was the color of the suit. Put a sales person in a blue suit (navy blue) and he sells a lot more than if he/she's wearing a brown one, a more than no matter what other color suit he/she is wearing.

The reseller thing? I know what it is. I don't know what a better reseller experience is... Nobody does... that's empty talk that sounds good.

By the way, why do I have to know upfront that you're a reseller? Do I have to know it at all?

If being a reseller helps you sell more, than, the answer is yes. But, then, do something with it, don't just say you are one...

My understanding of reselling, though, is this: there are 2 greedy bassssstards whose profit I'm paying, so it's got to be more expensive.

My understanding is not: I buy huge quantities, so I get a lower price. I'm not as greedy as others, so I charge a bit less than others.

See what I mean? Don't leave it to your visitors to decide what a reseller is and how you fit in.

By the way, your site says nothing about the type of client you're after.
If you're after small business owners, by small, meaning 20-50 employees, why not say that? If you're after people who have a conference once a day, say that. If you're after people who have 27 conferences going on at the same time, say that.

Who at these companies do you need to convince? Who brings up new vendors? Who decides which one to hire?

Really, you could say, like in a good sales letter,

Attention Second Assistant to the Sr Vice President of Sales

Tired of paying too much for call conferencing?
Is your boss always bitching at you because you can't find a good conferencing service at a price she likes?

and you put it in big red letters, so they can't miss it.

Yes, it will not look elegant, but it will get their attention.

You, obviously, don't have to be crass, like in my example... But you need to let the right people know right off the bat that they've landed on the right page for them.

And you need to convince them to read on.

Read Dan Kennedy's book: The Ultimate Sales Letter, it will help you here.

Your landing page does no positioning for you.

How are you different than your competitors? Notice, I said different, not better. Focus on what makes you different... It has to be something that has value to them, your future clients, they must think it's good, better, but you don't go around saying you're better.

You saying you're better is meaningless. If you're not convinced: I'm the smartest man in the universe. Also, I'm the tallest and the shortest.

Speaking of phone numbers... People in US read from left to right, top to bottom. Read this: https://blog.kissmetrics.com/eye-tracking-studies/

Regarding 'reservationless:' People in the industry know what it means. So what? Don't leave it up to them to decide what it means in your case.

Here's what one of your competitors has on its home page:
Reservationless-Plus gives you the power to host conference calls whenever you want. Just pick up your phone, dial your dedicated phone number, conference code and PIN to initiate a call.

I'm assuming they're doing it for one of two reasons: 1) people don't really know what it means or 2) they want to move people along in the sale process.

Did you notice "gives you the power to?"
They could have said: Reservationless-Plus is a system of making conference calls that doesn't require people to sign up for a conference. Instead, whenever they feel like having a conference, they pick up their phone, call a dedicated phone number, type in a pin, and they're on a conference call.

I said the same exact thing they did. Based on this paragraph (that says the very same thing) who would people in the industry who know what reservationless conference calls are buy from, me or your competitor?

A note about copying: just because many of your competitors do it, doesn't mean it works; it means many people copy because they are too lazy to come up with something different.

Best price or your money back... that's better than what you have but not good enough.

People are going to buy from you, or buy more, or more people will buy from you when you guarantee, with a good guarantee, not because you're assuring them that if it doesn't work, they don't lose their money.

They do it because they read into it a bunch of things, some of which may have nothing to do with you, about what will happen after they buy.

Which, by the way, can be done without your money back guarantee...

Tell them what will happen after they buy, control the movie they have in their minds... They come equipped with a movie for everything, for how they're going to search online, what they're going to do when they land on a web page, what they're going to do after they pay... You must write a script for their movie that controls the sale process.

Your landing page must, then, do two things: a) arrest their attention, jump them out of their movie into yours and b) keep them in your movie (or, if you want, convince them to make your movie their movie).

Back to guarantees, you could talk about what happens the first time they try your thingie... the second time... Tell them how they'll feel. Which means, you need to be very clear on who's buying and who's using your thingie...

If it's the president of a 12 people company, you talk about how they save time, how they don't have to pay attention to the clock, schedule things around a conference call.

If it's the assistant of the vice president of marketing at at 148 people company, you tell them how he will look like a hero in his bosses eyes because his boss doesn't have to schedule his days around a conference call, doesn't need to look like an idiot for not knowing how to verify his reservation, how to login into some stupid system, etc.

Originally Posted by windrider07

But if you want conversions, a high bounce rate is a bad thing. I doubt there is a difference between my website's description and what is shown but you can tell me if there is a difference.

<meta name="description" content="Charlotte Conferencing is a leading Charlotte-based conferencing calling reseller and master agent providing the best conference calling services in the US."/>

I'm not using a free theme. It's a paid theme but I think I chose the wrong theme.....might have to edit some sections in it.

"You have a big ass image with some rotating text that doesn't seem to belong together. What does a better reselling have to do with conferencing? What the hell is it, anyway? What's a better reselling experience in this context?"

do you really have to sound.....angry? the image isn't that good...I was recommended to go HD. the business is a reseller focusing on teleconferencing services.

"What's conferencing calling? Why not conference calling?"

huh? where do you see "conferencing calling"? let me know if you see weird typos anywhere on the site.

"What's reservationless?"

People who are looking for conference calling services would know what it is. If not....based on your question, I will probably have to create a blog post on it.

"Your colors are not helping you."

alright, thank you.. will look into it. someone else told me that as well.

"I don't want to see what you offer because you have not convinced me you're worth bothering with."

thanks for the feedback.

"The good thing: that woman has a pretty face. But why isn't she looking at me? The show is here, not on her computer.

Seriously, why not have an image that clearly says: video conference + pretty face?"

sex cells dude....sex cells....nuff said. unless there is a survey that proves that sexy images do not bring up or contribute to conversions. the why she isn't looking at you instead of the computer....good point.

"You saying you're a leading provider is meaningless. Who else says that? Who else says anything good about you?

What can you say that says you're a leading and trustworthy provider of whatever you're selling without you saying it directly?"

A lot of top sites for different keywords (with this industry and others) say they are the "leading bla bla bla". "Leading" is a good long-tail PMAT. Apparently, based on the feedback I've received from people, I need to prove it on the website.

"Why is your phone number so small? Why do you have it in one spot (and the wrong one at that) only?"

The right spot for the phone number is kinda subjective, though there has been some articles with data that show what spots are proven to increase conversion, ranking, and engagement. Ideally it's supposed to be in the top right of a site (and in a few other places) but my menu is there (which also needs to be improved). So I'll have to make it bigger and put it somewhere good.

""Best pricing guaranteed" is not a guarantee in your case, just empty words.

Best pricing, guaranteed (is, by the way, the way to write it) or else I rip off my left leg and hit myself over the head with it is a guarantee, not great but there's a consequence to my failing to deliver.

What's the consequence in your case?

1.9 cents, for all I know, could be low, how do I know? And, do you want to position yourself as the low price? (Price, by the way, is the only thing I can judge you by, based on what you have on the site that I will bother to look at. Which is what most people do.)"

It's something sales people use and unless they can prove it, yea....it's meaningless. and based off your feedback, it gives me an idea....I should add a pricing comparison chart. as for consequence....good point, will look into that. lotta people say "best price or your money back"

"By the way, why do you want to reduce the bounce rate? If they land on a page of your site, then they call you and don't look anywhere else on your site, it's a good thing you got a high bounce rate."

high bounce rate is not good for conversions. I also look at the length of time they spend on the site and amount of signups I have. time spent on site isn't too bad. amount of signups I have is 0. makes me think the site is too boring and is valueless.

Thanks
1 reply

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DABK

11 years ago

"conferencing calling" is part of the 2nd of your rotating images on the homepage.

Thanks
1 reply

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windrider07

11 years ago

Originally Posted by DABK

The image, it's not that it's big, it's that it doesn't help you.

The pretty face... I know sex sells (by the way, it doesn't matter if it's a woman or a man, in general... it might matter in your case, and you won't know till you test. The point I was making... People looking at people... If you look at someone who's looking at something, you're going to look at whatever that something is.

So, have the pretty face look not at a computer screen but at some text you want people to notice.

Look into color psychology: red is exciting, blue is comforting, etc.

Someone did a test some years back. They sent the same sales people to sell the same thing at the same price. The only thing that changed was the color of the suit. Put a sales person in a blue suit (navy blue) and he sells a lot more than if he/she's wearing a brown one, a more than no matter what other color suit he/she is wearing.

The reseller thing? I know what it is. I don't know what a better reseller experience is... Nobody does... that's empty talk that sounds good.

By the way, why do I have to know upfront that you're a reseller? Do I have to know it at all?

If being a reseller helps you sell more, than, the answer is yes. But, then, do something with it, don't just say you are one...

My understanding of reselling, though, is this: there are 2 greedy bassssstards whose profit I'm paying, so it's got to be more expensive.

My understanding is not: I buy huge quantities, so I get a lower price. I'm not as greedy as others, so I charge a bit less than others.

See what I mean? Don't leave it to your visitors to decide what a reseller is and how you fit in.

By the way, your site says nothing about the type of client you're after.
If you're after small business owners, by small, meaning 20-50 employees, why not say that? If you're after people who have a conference once a day, say that. If you're after people who have 27 conferences going on at the same time, say that.

Who at these companies do you need to convince? Who brings up new vendors? Who decides which one to hire?

Really, you could say, like in a good sales letter,

Attention Second Assistant to the Sr Vice President of Sales

Tired of paying too much for call conferencing?
Is your boss always bitching at you because you can't find a good conferencing service at a price she likes?

and you put it in big red letters, so they can't miss it.

Yes, it will not look elegant, but it will get their attention.

You, obviously, don't have to be crass, like in my example... But you need to let the right people know right off the bat that they've landed on the right page for them.

And you need to convince them to read on.

Read Dan Kennedy's book: The Ultimate Sales Letter, it will help you here.

Your landing page does no positioning for you.

How are you different than your competitors? Notice, I said different, not better. Focus on what makes you different... It has to be something that has value to them, your future clients, they must think it's good, better, but you don't go around saying you're better.

You saying you're better is meaningless. If you're not convinced: I'm the smartest man in the universe. Also, I'm the tallest and the shortest.

Speaking of phone numbers... People in US read from left to right, top to bottom. Read this: https://blog.kissmetrics.com/eye-tracking-studies/

Regarding 'reservationless:' People in the industry know what it means. So what? Don't leave it up to them to decide what it means in your case.

Here's what one of your competitors has on its home page:
Reservationless-Plus gives you the power to host conference calls whenever you want. Just pick up your phone, dial your dedicated phone number, conference code and PIN to initiate a call.

I'm assuming they're doing it for one of two reasons: 1) people don't really know what it means or 2) they want to move people along in the sale process.

Did you notice "gives you the power to?"
They could have said: Reservationless-Plus is a system of making conference calls that doesn't require people to sign up for a conference. Instead, whenever they feel like having a conference, they pick up their phone, call a dedicated phone number, type in a pin, and they're on a conference call.

I said the same exact thing they did. Based on this paragraph (that says the very same thing) who would people in the industry who know what reservationless conference calls are buy from, me or your competitor?

A note about copying: just because many of your competitors do it, doesn't mean it works; it means many people copy because they are too lazy to come up with something different.

Best price or your money back... that's better than what you have but not good enough.

People are going to buy from you, or buy more, or more people will buy from you when you guarantee, with a good guarantee, not because you're assuring them that if it doesn't work, they don't lose their money.

They do it because they read into it a bunch of things, some of which may have nothing to do with you, about what will happen after they buy.

Which, by the way, can be done without your money back guarantee...

Tell them what will happen after they buy, control the movie they have in their minds... They come equipped with a movie for everything, for how they're going to search online, what they're going to do when they land on a web page, what they're going to do after they pay... You must write a script for their movie that controls the sale process.

Your landing page must, then, do two things: a) arrest their attention, jump them out of their movie into yours and b) keep them in your movie (or, if you want, convince them to make your movie their movie).

Back to guarantees, you could talk about what happens the first time they try your thingie... the second time... Tell them how they'll feel. Which means, you need to be very clear on who's buying and who's using your thingie...

If it's the president of a 12 people company, you talk about how they save time, how they don't have to pay attention to the clock, schedule things around a conference call.

If it's the assistant of the vice president of marketing at at 148 people company, you tell them how he will look like a hero in his bosses eyes because his boss doesn't have to schedule his days around a conference call, doesn't need to look like an idiot for not knowing how to verify his reservation, how to login into some stupid system, etc.

oh this is is gonna be a long one...

The image, it's not that it's big, it's that it doesn't help you.

The pretty face... I know sex sells (by the way, it doesn't matter if it's a woman or a man, in general... it might matter in your case, and you won't know till you test. The point I was making... People looking at people... If you look at someone who's looking at something, you're going to look at whatever that something is.

So, have the pretty face look not at a computer screen but at some text you want people to notice.

I tried to find some really big images with a person looking at me but couldn't find any good ones. And I think if I edited the wording, the color and size of the wording, and position of the wording on the slide, it would help the image, though I might actually change the image.

Look into color psychology: red is exciting, blue is comforting, etc.

Someone did a test some years back. They sent the same sales people to sell the same thing at the same price. The only thing that changed was the color of the suit. Put a sales person in a blue suit (navy blue) and he sells a lot more than if he/she's wearing a brown one, a more than no matter what other color suit he/she is wearing.

True, like I said....I'll look into the colors.

The reseller thing? I know what it is. I don't know what a better reseller experience is... Nobody does... that's empty talk that sounds good.

By the way, why do I have to know upfront that you're a reseller? Do I have to know it at all?

If being a reseller helps you sell more, than, the answer is yes. But, then, do something with it, don't just say you are one...

My understanding of reselling, though, is this: there are 2 greedy bassssstards whose profit I'm paying, so it's got to be more expensive.

My understanding is not: I buy huge quantities, so I get a lower price. I'm not as greedy as others, so I charge a bit less than others.

See what I mean? Don't leave it to your visitors to decide what a reseller is and how you fit in.

Good point. A company I am currently working for (not this one) is an SEO reseller and is ranking for that keyword in its location for one of its testing/experimental sites. So I decided to rank for reseller for this conferencing niche. I'm still not sure if it is a good idea so yes, you have a point.

By the way, your site says nothing about the type of client you're after.
If you're after small business owners, by small, meaning 20-50 employees, why not say that? If you're after people who have a conference once a day, say that. If you're after people who have 27 conferences going on at the same time, say that.

Who at these companies do you need to convince? Who brings up new vendors? Who decides which one to hire?

Really, you could say, like in a good sales letter,

Attention Second Assistant to the Sr Vice President of Sales

Tired of paying too much for call conferencing?
Is your boss always bitching at you because you can't find a good conferencing service at a price she likes?

and you put it in big red letters, so they can't miss it.

Yes, it will not look elegant, but it will get their attention.

You, obviously, don't have to be crass, like in my example... But you need to let the right people know right off the bat that they've landed on the right page for them.

And you need to convince them to read on.

Read Dan Kennedy's book: The Ultimate Sales Letter, it will help you here.

Your landing page does no positioning for you.

good points. my target are decision makers in ANY size business who either need conference calling or conference calling-related services or BETTER services than what they currently have. Businesses who talk with clients or investors or other team members (who are based somewhere else) on a daily basis.

How are you different than your competitors? Notice, I said different, not better. Focus on what makes you different... It has to be something that has value to them, your future clients, they must think it's good, better, but you don't go around saying you're better.

You saying you're better is meaningless. If you're not convinced: I'm the smartest man in the universe. Also, I'm the tallest and the shortest.

good point. all my boss tells me is we offer the lowest price toll-free. so if you are browsing through multiple service providers trying to compare each one for either best features, service, and/or price, I can bet that every provider you are comparing will be our partner and our price is lower than there's and our service might be better as well.

Speaking of phone numbers... People in US read from left to right, top to bottom. Read this: https://blog.kissmetrics.com/eye-tracking-studies/

what's your point? I know the phone number can be positioned better....I'll improve it.

Regarding 'reservationless:' People in the industry know what it means. So what? Don't leave it up to them to decide what it means in your case.

Here's what one of your competitors has on its home page:
Reservationless-Plus gives you the power to host conference calls whenever you want. Just pick up your phone, dial your dedicated phone number, conference code and PIN to initiate a call.

I'm assuming they're doing it for one of two reasons: 1) people don't really know what it means or 2) they want to move people along in the sale process.

Did you notice "gives you the power to?"
They could have said: Reservationless-Plus is a system of making conference calls that doesn't require people to sign up for a conference. Instead, whenever they feel like having a conference, they pick up their phone, call a dedicated phone number, type in a pin, and they're on a conference call.

I said the same exact thing they did. Based on this paragraph (that says the very same thing) who would people in the industry who know what reservationless conference calls are buy from, me or your competitor?

true. there's a lot of terms I have to elaborate on and simplify into more simpler (and better) terms.

A note about copying: just because many of your competitors do it, doesn't mean it works; it means many people copy because they are too lazy to come up with something different.

true

Best price or your money back... that's better than what you have but not good enough.

People are going to buy from you, or buy more, or more people will buy from you when you guarantee, with a good guarantee, not because you're assuring them that if it doesn't work, they don't lose their money.

They do it because they read into it a bunch of things, some of which may have nothing to do with you, about what will happen after they buy.

Which, by the way, can be done without your money back guarantee...

Tell them what will happen after they buy, control the movie they have in their minds... They come equipped with a movie for everything, for how they're going to search online, what they're going to do when they land on a web page, what they're going to do after they pay... You must write a script for their movie that controls the sale process.

Your landing page must, then, do two things: a) arrest their attention, jump them out of their movie into yours and b) keep them in your movie (or, if you want, convince them to make your movie their movie).

Back to guarantees, you could talk about what happens the first time they try your thingie... the second time... Tell them how they'll feel. Which means, you need to be very clear on who's buying and who's using your thingie...

If it's the president of a 12 people company, you talk about how they save time, how they don't have to pay attention to the clock, schedule things around a conference call.

If it's the assistant of the vice president of marketing at at 148 people company, you tell them how he will look like a hero in his bosses eyes because his boss doesn't have to schedule his days around a conference call, doesn't need to look like an idiot for not knowing how to verify his reservation, how to login into some stupid system, etc.

damn you're good. I'll take note of this.

Originally Posted by DABK

"conferencing calling" is part of the 2nd of your rotating images on the homepage.

thought it was on my first. I'll take note of it. I am actually revising the entire slider.

Thanks
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DABK

11 years ago

My reply is in bold letter.

Originally Posted by windrider07

oh this is is gonna be a long one...

I tried to find some really big images with a person looking at me but couldn't find any good ones. And I think if I edited the wording, the color and size of the wording, and position of the wording on the slide, it would help the image, though I might actually change the image.

Got a girlfriend? Wife? Sister? Female cousin? Female neighbor you're lusting after?

I'm betting a gift card to Macy's would get them to let you take a photo looking at whatever point in the universe you want and use it on your website. Hey, you might even be the starting point of her modeling career, case in which, she'll owe you for life.

damn you're good.

I know.

thought it was on my first. I'll take note of it. I am actually revising the entire slider.

Thanks

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PepperGang

11 years ago

Can you share your website description or advertising description, so that we can see if the visitors are expecting something different from what you offer on the site. That's usually the problem.

A small tip: high bounce rate does not always mean something bad. It could also mean that the website visitors have successfully found the information they want and then leave.

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kazim

11 years ago

You can follow these effective tips to reduce your bounce rate.
11 powerful methods to reduce bounce rate in Google Analytics | Optimize Smart

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vithobaaseo

11 years ago

change your website design or particular landing page design. So that you reduce your bounce rate

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software development company | epublishing services

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anynewsbd

11 years ago

[DELETED]

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DABK 11 years ago

Really? That's what you got to say? The OP gave you a URL. What you say doesn't even begin to apply.

Originally Posted by anynewsbd

Only Quality unique content can help you.
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EllysDirectory

11 years ago

quality content still dont improve your your bounce rate very well. try to add video related your content. maybe can help visitor stay on your site longer.

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DABK

11 years ago

You're right, a video might help.

Originally Posted by EllysDirectory

quality content still dont improve your your bounce rate very well. try to add video related your content. maybe can help visitor stay on your site longer.

Thanks

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Sunainapaul11

11 years ago

For lowering down the bolunce rate of your website you must do SEO for it. Even you must use quality content in it so that people won't feel bore while reading it.

Your website is attractive and people will stay on it but needs to make it according to the algorithms of Google then only it will stay on the top of Google for long time. Even you should do proper marketing for it so that people can get to know about your business easily and get attracted towards it in their first instant only.

Thanks
1 reply

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DABK

11 years ago

Google's algorithms have nothing to do with how much people stay on your page. And the OP didn't complain about high bounce rate because OP doesn't like high bounce rate; OP complained because not enough people contact the OP's company. Google's algorithms have nothing to do with that.

If by SEO you mean targeting different keywords, keywords that people in the late stages of buying conferencing services use, you're right, that's a great thing to do. I hope the OP is already doing that.

Originally Posted by Sunainapaul11

For lowering down the bolunce rate of your website you must do SEO for it. Even you must use quality content in it so that people won't feel bore while reading it.

Your website is attractive and people will stay on it but needs to make it according to the algorithms of Google then only it will stay on the top of Google for long time. Even you should do proper marketing for it so that people can get to know about your business easily and get attracted towards it in their first instant only.

Thanks

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windrider07

11 years ago

If by SEO you mean targeting different keywords, keywords that people in the late stages of buying conferencing services use, you're right, that's a great thing to do. I hope the OP is already doing that.

The site is already ranking pretty well for some long-tail keywords in google. I'm trying to target keywords that I think people who want to buy conference calling services will type in google. There's a lot more keywords that I want to rank for though, but I'm trying to rank locally. Not gonna go for the entier US because there are a lot of competitors who have existed for such a long time and are ranking really well for dozens of keyterms, I decided ranking high locally is a goos strategy to start off. Been hitting decent hits. Problem is: those hits aren't converting to sales. I want to be one of those people whose story is "for weeks, we tried doing this with slim results, then one day, we tweaked up our design and we made $$$ and we've been great since..."

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DABK

11 years ago

I brought up SEO in response to someone else.

I don't know what keywords you're going for. From my experience, keywords that convert better ask for the company.

conference call service
would be better than
conference call or conference calls

and
conference call service provider
better than
conference call service.

Sticking 'Charlotte' or 'Durham' or 'Chicago' in front or behind conference call service
or
conference call provider
conference call company

would get you few but good searches.

Conference call services review
type of keyword would work too.

But do people really search locally for this type of service. I wouldn't.

Google says 0 people search for Chicago conference calls, and Chicago's pretty big.

I know Google keyword planner is not that accurate, but when a city like Chicago comes up with 0, it's still an indicator that few people search by location.

If your analytics say some do, then you need to rank for a lot of locations.

Originally Posted by windrider07

The site is already ranking pretty well for some long-tail keywords in google. I'm trying to target keywords that I think people who want to buy conference calling services will type in google. There's a lot more keywords that I want to rank for though, but I'm trying to rank locally. Not gonna go for the entier US because there are a lot of competitors who have existed for such a long time and are ranking really well for dozens of keyterms, I decided ranking high locally is a goos strategy to start off. Been hitting decent hits. Problem is: those hits aren't converting to sales. I want to be one of those people whose story is "for weeks, we tried doing this with slim results, then one day, we tweaked up our design and we made $$$ and we've been great since..."

Thanks
1 reply

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windrider07

11 years ago

Originally Posted by DABK

I brought up SEO in response to someone else.

I don't know what keywords you're going for. From my experience, keywords that convert better ask for the company.

conference call service
would be better than
conference call or conference calls

and
conference call service provider
better than
conference call service.

Sticking 'Charlotte' or 'Durham' or 'Chicago' in front or behind conference call service
or
conference call provider
conference call company

would get you few but good searches.

Conference call services review
type of keyword would work too.

But do people really search locally for this type of service. I wouldn't.

Google says 0 people search for Chicago conference calls, and Chicago's pretty big.

I know Google keyword planner is not that accurate, but when a city like Chicago comes up with 0, it's still an indicator that few people search by location.

If your analytics say some do, then you need to rank for a lot of locations.

The site I am managing is ranking in the top 5 of the 1st page results for most likely every long-term keyterm variation you put in for "conference calling services" with "charlotte" at the beginning or end. google keyword planner does report searches for the charlotte area but I wonder what other cities I should also target. and if I decide to target multiple locations, what would be the fastest way to rank for them? for me, I would put links into the bottom of my site linking to each page that targets that specific location.

the business is not really a reseller. it is considered a "master agent" meaning it combines the best services in its niche into one big hub. if a person is asking "which service should i go to for XX service (eg: voip conference calling)?", the business would be able to answer that question instantly. I just gotta work on making the website reflect that. but outranking every big conference calling provider in the US would be a tough one since their domain is not only old (domains that are older have more authority) but they have a bigger digital footprint with high PR backlinks. Not sure if there are many conference calling blogs out there. most backlinks come from partner sites who only link back to you if you are driving a high amount of sales to them, as well as press releases sites (the paid ones).

Thanks
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DABK

10 years ago

I don't know what your resources are, but you could create additional sites, smaller focus sites (voip conference calling) for Charlotte, at first, for other cities later. Link to your main site from them....

You could do that on self-hosted sites or on blogger, tumbler, wordpress hosted sites.

You could target: Durham, Reno, Naperville (in Illinois), Madison (WI)... In smaller cities, it's easier to make it to page 1...

You could partner with accountants and independent insurance agents (or insurance brokers) who sell business insurance... (guest posting)... or business brokers... Kenmichales on this forum sells a scraper I've had great results with... Gets you email addresses from yellow pages... Removes duplicates... You could send email messages offering free articles (get some well written ones) as long as they link back to you...

Of course, your issue is conversion and that needs to be dealt first... Maybe you can create a survey and send it to people you know use conference calling... Invite them to visit your site and give you your opinion... Have to find a reason for them to bother... Have to find the right businesses...

Which, maybe your issue with your site...

The options are:
your site is getting visitors via the wrong keywords (then, the solution is finding keywords that convert... You would track adwords for a while, figure out what keywords they're using for their ads; run the pages on the sites that are consistently advertising through Google keyword planner, to see what keywords Google thinks their sites are for...

Google your keywords and let Google suggest...
I Googled 'conference calling' and Google suggested:
conference call providers
at&t conference calling
conference calling service
verizon conference calling
conference calling reviews
skype conference calling
international conference calling
conference calling for iphone.

You are solving problems, but people don't want problems solved, they want their problem solved... It's easier to be king of the conference calling for iphone or international conference calling then the king of conference calling.

I'm thinking people who put at&t or verizon in their search, are more likely to buy then people who do not, they've decided to buy, the question is, Where do they buy from?)

The alternative is: you're getting targeted traffic but your site disappoints... there's a disconnect between the keyword and what you say on the site...

In that case, you need to change the site content or the offer or where you're placing the calls to action or the form you want them to fill or the color of the calls to action, etc.

Edit: One of the companies advertising under 'conference calls' uses the phrase 'conference on-demand,' another one, ' online conference calling,' another one 'small business conference calling;' the rest are about how many pennies per minute.

Online conference calling, on-demand conference calling, small business conference calling... if these are concerns of people using this kind of service, these people are positioning their ads well... better than the others... Take note.

Originally Posted by windrider07

The site I am managing is ranking in the top 5 of the 1st page results for most likely every long-term keyterm variation you put in for "conference calling services" with "charlotte" at the beginning or end. google keyword planner does report searches for the charlotte area but I wonder what other cities I should also target. and if I decide to target multiple locations, what would be the fastest way to rank for them? for me, I would put links into the bottom of my site linking to each page that targets that specific location.

the business is not really a reseller. it is considered a "master agent" meaning it combines the best services in its niche into one big hub. if a person is asking "which service should i go to for XX service (eg: voip conference calling)?", the business would be able to answer that question instantly. I just gotta work on making the website reflect that. but outranking every big conference calling provider in the US would be a tough one since their domain is not only old (domains that are older have more authority) but they have a bigger digital footprint with high PR backlinks. Not sure if there are many conference calling blogs out there. most backlinks come from partner sites who only link back to you if you are driving a high amount of sales to them, as well as press releases sites (the paid ones).

Thanks

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SEOleaders

11 years ago

The low bounce rate is because of the worthiness of your website. So improve everything first then at least ask for help.

Thanks
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DABK 10 years ago

You didn't look at the site or read the posts before yours, did you?

Originally Posted by SEOleaders

The low bounce rate is because of the worthiness of your website. So improve everything first then at least ask for help.
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davidmillernyc

10 years ago

[DELETED]

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DABK 10 years ago

Those are not tips, they're generalities, not useful.

"Usability: In order to keeping visitors engaged and moving from one page to another, information must be relevant, easily consumed with clear navigation."

That's a useful tip?

You move into useful when you give tips on how to create relevant content, how to present it properly, how to set up your navigation properly.

Originally Posted by davidmillernyc

Here are few tips. You can learn more at https://www.linkedin.com/pulse/20140...rt-abandonment
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jasminemartin

10 years ago

High quality, unique, descriptive and appealing content can helps visitor stays longer this effort can improve your website's bounce rate.

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High bounce rate - need help improving

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