E.g. northlondonplumber.com and southlondoplumber.com and southwestlondonplumber.com etc.
He didn't want to give me away too much advice (which is why I am here) but he said it would be better to do the above RATHER than just having one domain and trying to rank that highly for each town? He said he would do it for me but would want a 30% stake of my business from calls/jobs that come in through our website. I am yet to decline this offer because surely I could pay a reliable consultant to do work for me, pay them and NOT have them earn of my business for life after the jobs done?! The fact the guy is my friend led me to believe that if he put forward such a proposition that he must have some incredible secret no other SEO consultant does?
I am a small business that wants to focus on LOCAL SEO, with the aim of getting into at least the top 3 search results for about the 10 nearest towns in my area (say within a 7 mile radius). Given I live just outside of London and am focused on local SEO I do not believe my market is highly competitive especially considering we are tradesmen and many of them seem to lack any marketing/advertising skills...lol.
Is it better to make one website and try and list locally in the nearest 5-10 towns OR make multiple domains/websites with the name of the town in the domain?
Thank you in advance.