23 {{ upvoteCount | shortNum }}
23 {{ upvoteCount | shortNum }}

PPC list Building?

by Intrepreneur
20 replies
  • SEO
    • |
Does anyoen use PPC for list building and if so what is the best way to do it.

I have in creation a 40 page website, with no outgoing links, just pure content.

The front page is a list builder that gives away a free report, and it has an articles section that also focuses on capturing email address.

I want to launch a shock and awe PPC campaign to it.

Does anyone have any tips for which PPC networks are best for me to use for this campaign.

I want 10k people on that site within a week hehe.

Thanks.

Best Wishes
Intrepreneur.
#building #list #ppc
  • Profile picture of the author Steve Peters Benn
    Hi Intrepreneuer

    A LOT of gooroos build lists using PPC. It's something I do quite a lot, but unless you know what you are doing in Adwords, it can be a real risk. Have you got much Adwords experience?
    {{ DiscussionBoard.errors[1036730].message }}
    • Profile picture of the author Intrepreneur
      Originally Posted by Steve Peters Benn View Post

      Hi Intrepreneuer

      A LOT of gooroos build lists using PPC. It's something I do quite a lot, but unless you know what you are doing in Adwords, it can be a real risk. Have you got much Adwords experience?
      Oh yes, I can launch a campaign and have my ad's on the highest traffic sites for a whole week and not get one click.

      So I guess I know how to stop it from being devastating lol

      Basically this time I'm not doing the same as i used to, Im leading to a 40 page website that at the bottom of each page has an optin for a free report.

      I already have the follow up product and affiliate offer, all I need now is to figure out which networks to use apart from Google Adwords, to make this as suscessful as possible.


      Best Wishes
      Intrepreneur.
      Signature
      SEO, copywriting and backlinks service UK
      {{ DiscussionBoard.errors[1036758].message }}
    • Profile picture of the author Nightengale
      I haven't had a lot of luck with PPC myself, but I DO know that your main goal should be to get your visitors on your list.

      So drive your PPC visitors to a squeeze page, get them on the list, and THEN sell to them. If you try to sell to them right away and they're not ready to buy, they'll click away and you've lost them (and your money) forever.

      If you make it your goal to get them on your list (by driving them to a good squeeze page) with a great free offer, then you stand a much better chance of getting them on your list, which in turn affords you several opportunities to sell to them.

      The trick is in testing to see which ads, keywords, placment and squeeze page offer works best. That's where you can lose a lot of money. And that's the part I haven't figured out yet.

      Michelle
      Signature
      "You can't market here. This is a marketing discussion forum!"
      {{ DiscussionBoard.errors[1036761].message }}
  • Profile picture of the author romesaranto
    "Im leading to a 40 page website that at the bottom of each page has an optin for a free report."

    You might think about having the optin above the fold so people will see it right off the bat.
    If for what ever reason they don't get to the bottom they will never see the optin.
    Signature
    Free Video Reveals Two Very Effective FREE Traffic Strategies You Can Use Today
    {{ DiscussionBoard.errors[1036903].message }}
  • Profile picture of the author ChrisBa
    Generally it works well if you offer them an incentive for joining - ebook or something else free
    Signature
    {{ DiscussionBoard.errors[1036906].message }}
    • Profile picture of the author Intrepreneur
      Originally Posted by ChrisBa View Post

      Generally it works well if you offer them an incentive for joining - ebook or something else free
      Oh yes but Im wondering about which networks I can use etc. Everyone talks about Google this and Google that, but I'm looking to expand on what Google has to offer and let the campaign stretch wide and far in a short space of time to test the conversions and see if it's worth my while going the whole way with it, articles to it, etc etc.
      Signature
      SEO, copywriting and backlinks service UK
      {{ DiscussionBoard.errors[1037270].message }}
      • Profile picture of the author halfpoint
        I don't use PPC but if I did I would be reluctant to send traffic to a site set up the way you're suggesting.

        In my opinion it would be best to send all of your paid traffic directly to a squeeze page where the only option for the visitors is to subscribe or leave.

        It would be a shame not to retain as many of the visitors you can when you're paying for the traffic.

        But as I said, I don't use PPC, so I could be off the mark.
        {{ DiscussionBoard.errors[1037969].message }}
        • Profile picture of the author Intrepreneur
          Originally Posted by Pat Jackson View Post

          I don't use PPC but if I did I would be reluctant to send traffic to a site set up the way you're suggesting.

          In my opinion it would be best to send all of your paid traffic directly to a squeeze page where the only option for the visitors is to subscribe or leave.

          It would be a shame not to retain as many of the visitors you can when you're paying for the traffic.

          But as I said, I don't use PPC, so I could be off the mark.
          Are you postitive that I can send traffic ot an optin only page.

          If you are I'm interested to hear the networks you recommend.
          Signature
          SEO, copywriting and backlinks service UK
          {{ DiscussionBoard.errors[1038608].message }}
          • Profile picture of the author halfpoint
            Originally Posted by Intrepreneur View Post

            Are you postitive that I can send traffic ot an optin only page.

            If you are I'm interested to hear the networks you recommend.
            Yeah, you definitely can. There are plenty of people who's whole business is based on sending paid traffic to a squeeze page.

            I think you have to include a few additional pages on your site, though. For example, privacy policy, terms of use and about me.

            As I said, I don't use PPC, the above is just what I understand to be the case.

            Warrior jasonl70 is one that comes to mind when talking about this subject.

            Maybe you can send him a pm?
            {{ DiscussionBoard.errors[1039005].message }}
            • Profile picture of the author Intrepreneur
              Originally Posted by Pat Jackson View Post

              Yeah, you definitely can. There are plenty of people who's whole business is based on sending paid traffic to a squeeze page.

              I think you have to include a few additional pages on your site, though. For example, privacy policy, terms of use and about me.

              As I said, I don't use PPC, the above is just what I understand to be the case.

              Warrior jasonl70 is one that comes to mind when talking about this subject.

              Maybe you can send him a pm?

              I will take a shot at it, but don't wanna pester a warrior lol.
              Signature
              SEO, copywriting and backlinks service UK
              {{ DiscussionBoard.errors[1039994].message }}
  • Profile picture of the author Azlan.MY
    I used PPC to grow list as well.

    The sign up rate is higher when I used both squeeze page + lightbox pop-up. Before this, I sent traffic to my blog post + lightbox pop-up but not converting well.

    Hope you get the picture.
    {{ DiscussionBoard.errors[1038675].message }}
  • Profile picture of the author vertical100
    I tried once and had no success :-(
    Signature

    Accelerator for Success
    using: Dream Bar Cafe Principles
    www.acceleratorforsuccess.com

    {{ DiscussionBoard.errors[1038776].message }}
  • Profile picture of the author Amenda Jessera
    I used to drive traffic from google and get some success... however, it took some time for me, However, if you offer anything free, there will be more visitors.,
    For an example: Something free for first 25 orders etc... Once you get just get reviews and update it, that will make the visitors more confident about your service or product... so, more business will be there.... :p
    {{ DiscussionBoard.errors[1040491].message }}
    • Profile picture of the author Intrepreneur
      Google seems all well and good but I'm not looking for advice on Google alone. I need advice on how I get my ad on many different succesful networks.

      So far I've found adbrite which seems to have a good reputation, but can't see any others out there, that are well hyped and talked about.

      So there is google and adbrite but what else is there?

      Thanks

      Best Wishes
      Intrepreneur.
      Signature
      SEO, copywriting and backlinks service UK
      {{ DiscussionBoard.errors[1041157].message }}
      • Profile picture of the author ChrisBa
        Originally Posted by Intrepreneur View Post

        Google seems all well and good but I'm not looking for advice on Google alone. I need advice on how I get my ad on many different succesful networks.

        So far I've found adbrite which seems to have a good reputation, but can't see any others out there, that are well hyped and talked about.

        So there is google and adbrite but what else is there?

        Thanks

        Best Wishes
        Intrepreneur.
        How a bout facebook??
        Signature
        {{ DiscussionBoard.errors[1041367].message }}
        • Profile picture of the author Intrepreneur
          Originally Posted by ChrisBa View Post

          How a bout facebook??
          Definately not, facebook seems like an advertisers nightmare to me.
          Signature
          SEO, copywriting and backlinks service UK
          {{ DiscussionBoard.errors[1041461].message }}
          • Profile picture of the author alvinchua91
            Originally Posted by Intrepreneur View Post

            Definately not, facebook seems like an advertisers nightmare to me.
            I've just started using CPC on Facebook, it's getting subscribers for me on my squeeze page, but I am not sure whether my opt in rate (after clicking through on my ad) is considered high
            {{ DiscussionBoard.errors[7804773].message }}
  • Profile picture of the author michael_nguyen
    After they sign up, hit them with a OTO and when they click the email confirmation give them another discount offer as well as the free report. Don't waste the opportunity as at this moment, they are HAAAWWWTTTT
    Signature
    FREE Cold Calling Course: >>> Looking for Serious & Aspiring Cold Callers to Train for FREE <<<
    {{ DiscussionBoard.errors[1041360].message }}
  • Profile picture of the author Mike Adams
    You must have a Contact Us page and Privacy Policy on your squeeze page or it will kill your Quality Score and thus your Cost Per Click
    Signature
    P.S. If you found my post useful, please click the "Thanks" button below...
    {{ DiscussionBoard.errors[1041605].message }}
    • Profile picture of the author Intrepreneur
      Originally Posted by BlackBookProject View Post

      You must have a Contact Us page and Privacy Policy on your squeeze page or it will kill your Quality Score and thus your Cost Per Click
      Oh yes I have both :-)
      Signature
      SEO, copywriting and backlinks service UK
      {{ DiscussionBoard.errors[1041715].message }}

Trending Topics