Keywords stuffing & Keywords Density

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Hi,

If someone know the difference between Keywords stuffing & Keywords Density.
Reply me.
#density #keywords #stuffing
  • Profile picture of the author Meenawls
    Keyword stuffing is known as an unethical search engine optimization technique that involves adding an excessive amount of keywords to the web page.

    Keyword density is the percentage of times a keyword or phrase appears on a web page.
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    • Profile picture of the author DABK
      Correct, except for the unethical part. Unless you have an agreement with Google that you would not keyword-stuff, there's nothing unethical about it.

      You can call it useless, counterproductive, stupid, but not unethical.

      Ethics is about breaking moral rules. Going against Google's wishes is not unethical. Going by Google's wishes is not ethical.

      Originally Posted by Meenawls View Post

      Keyword stuffing is known as an unethical search engine optimization technique that involves adding an excessive amount of keywords to the web page.

      Keyword density is the percentage of times a keyword or phrase appears on a web page.
      {{ DiscussionBoard.errors[10181004].message }}
      • Profile picture of the author paulgl
        They are the same. People who tout keyword density are really
        trying to avoid keyword stuffing.

        (I know this was a spammed topic just to get more spam responses.
        However, some people might be helped by the truth. I am
        in a giving mood today.)

        If you put your keyword too many times, then you have keyword
        stuffing, and a huge density.

        But that's not the whole story. It's the amount of times a keyword
        is used. The first time, is a good signal. The more you mention it,
        and try to get it in, the more irrelevant the words become. Eventually,
        you have keyword stuffing. A logical person knows what that is.

        I could have one photo with a caption, college students. My keyword
        density is 100%. So what? That's all I need. If I keep repeating the
        same phrase over and over, or putting it where it makes no sense
        in context, I get keyword stuffing.

        You mention your keyword 50 times in a 1000 word article, you think
        you are safe because your density is 5%. BUT...after the first one,
        you have wrote it 49 times. Could be keyword stuffing.

        I have no idea why people think they need to use a true keyword more
        than a handful of times. It makes no sense. Google does not rank
        pages by density or the number of times a phrase is mentioned.

        The idea of density is a branch of the keyword stuffing.

        More branches include just repeating it over and over in all places.

        It's about repetition. How much repetition makes sense?

        That's why I support short articles, handful of keyword mentions, as
        opposed to long articles and numerous mentions of keywords.

        Paul
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        • Profile picture of the author savidge4
          First of all lets get a decent answer here. The difference between keyword density and keyword stuffing... As stated keyword density is the percentage of a keyword in text. Keyword stuffing then would be keyword density that is determined by a search engine algo to exceed what they would consider "normal"

          I personally use Keyword Density as a factor in on page SEO. I also use Keyword Proximity.. which is the relationship of space vs target keyword. ( the spacing of the term )

          Here is the thing... unless you have been doing SEO for a while like, pre 2003 Florida update... you really have no clue what keyword stuffing is. In todays world.. it is simply your keyword is used to much. The term itself; "Keyword Stuffing" is more related to all of the html tags you could "Stuff" a term into. IE table tags, frame tags, pixels, and notations and anywhere and everywhere. Back in the day I could EASILY get a term "Stuffed" in the HTML an easy 45 times on a page without blinking an eye. and then you start stacking tables and for the love of pete man you could go serious crazy.

          Obviously things have changed. I think the BIGGEST misconception with regards to "Keyword Density" is how it is measured. It is NOT based apon the percentage a term is used in the text of a page. The Text DOES play a part in the equation. but I think not to the extent many think.

          Keyword density is determined by the number of instances of the keyword within the code of the page ( the part that a search engine crawler would actually read ) So everything from URL to tags and everything in the middle. and then dividing that number by the amount of text ( word count )

          If you are working with an exact match URL things get a bit tricky ( especially in wordpress etc ) I tend NOT to count ever instance but run a lower density to make up for the obvious repeat that takes place. I generally like to work with non matching URL's for this reason. I know exactly what my count is and can easily determine my Keyword Density.

          From here you need to understand a few other terms and how the work with "Keyword Density" There is; Keyword Frequency, Keyword Prominence, and Keyword Proximity.

          Now I know there are going to be a few reading this that state with some regularity this stuff is a bunch of BS. That's fine I get it.. backlinks are your salvation, and the rest of this crap doesn't matter. I look at SEO in a much different light than you young guns. I think it has a lot to do with doing SEO since 1995 I am very "Old School". The reality tho is these things still matter in todays SEO world.

          The way I look at this is that there are well over 200 Variable that Google, Bing, Yandex, Yahoo, AOL, etc look at. The stronger I can be at any and every one of these I have an amount of control over the better.

          YES backlinks have great effect on search results TODAY. What happens when the algorithm is changed? Honestly, what happens when a search engine decides.. you know what links don't count as much any more. Ok now you are really getting mad at me.. that would never happen... BUT IT HAS. Enter the little waddling Penguin. Like feeding its young the little penguin vomited up all of the back linking fools that thought they were on top of the world. I suspect it will happen again, and again.

          Would it not be wise to look at a more diversified SEO strategy that includes many known variables, and creating a more stable outcome with your SEO practices?

          So after all of that... I will bet the question will be asked: what is the best Keyword Density percentage. and the answer... It depends on more than a few factors. I run somewhere in the 1.8 to 3% area with most sites I deal with. There are cases it is lower and there have been cases that are higher ( the higher frequencies freak me out ) It has a lot to do with the competition level of the term. and MORE IMPORTANTLY what the other pages around you are doing.

          We are talking about an Algorithm here, MATH. You start talking equations you need to understand that it becomes REAL EASY for the likes of Google to spot abnormalities. The average keyword density is 2% over these 20 pages and this new page its 5%.. you become the obvious exception.

          If you think back when Google had the whole local listing shake down.. listings with like 300 citations.. they were out and gone... people were like what the? I had 300 citations - I did everything Google wanted! but if you were to look at the "Competition" they all had like 3 and 4 and maybe one guy had 12. the 300 became the "exception" MATH doesn't do well with "Exceptions"

          So understanding what you are doing within the space you are in and looking to be average or a bit above is where stability in listing life is.

          I have ranted enough... hope maybe this helps someone
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          • Profile picture of the author DABK
            But, Savidge! Yost's SEO plugin says otherwise!

            Surely a plugin can't be wrong! Where would we end up if we started thinking SEO plugins don't know SEO, huh?



            Originally Posted by savidge4 View Post

            First of all lets get a decent answer here. The difference between keyword density and keyword stuffing... As stated keyword density is the percentage of a keyword in text. Keyword stuffing then would be keyword density that is determined by a search engine algo to exceed what they would consider "normal"

            I personally use Keyword Density as a factor in on page SEO. I also use Keyword Proximity.. which is the relationship of space vs target keyword. ( the spacing of the term )

            Here is the thing... unless you have been doing SEO for a while like, pre 2003 Florida update... you really have no clue what keyword stuffing is. In todays world.. it is simply your keyword is used to much. The term itself; "Keyword Stuffing" is more related to all of the html tags you could "Stuff" a term into. IE table tags, frame tags, pixels, and notations and anywhere and everywhere. Back in the day I could EASILY get a term "Stuffed" in the HTML an easy 45 times on a page without blinking an eye. and then you start stacking tables and for the love of pete man you could go serious crazy.

            Obviously things have changed. I think the BIGGEST misconception with regards to "Keyword Density" is how it is measured. It is NOT based apon the percentage a term is used in the text of a page. The Text DOES play a part in the equation. but I think not to the extent many think.

            Keyword density is determined by the number of instances of the keyword within the code of the page ( the part that a search engine crawler would actually read ) So everything from URL to tags and everything in the middle. and then dividing that number by the amount of text ( word count )

            If you are working with an exact match URL things get a bit tricky ( especially in wordpress etc ) I tend NOT to count ever instance but run a lower density to make up for the obvious repeat that takes place. I generally like to work with non matching URL's for this reason. I know exactly what my count is and can easily determine my Keyword Density.

            From here you need to understand a few other terms and how the work with "Keyword Density" There is; Keyword Frequency, Keyword Prominence, and Keyword Proximity.

            Now I know there are going to be a few reading this that state with some regularity this stuff is a bunch of BS. That's fine I get it.. backlinks are your salvation, and the rest of this crap doesn't matter. I look at SEO in a much different light than you young guns. I think it has a lot to do with doing SEO since 1995 I am very "Old School". The reality tho is these things still matter in todays SEO world.

            The way I look at this is that there are well over 200 Variable that Google, Bing, Yandex, Yahoo, AOL, etc look at. The stronger I can be at any and every one of these I have an amount of control over the better.

            YES backlinks have great effect on search results TODAY. What happens when the algorithm is changed? Honestly, what happens when a search engine decides.. you know what links don't count as much any more. Ok now you are really getting mad at me.. that would never happen... BUT IT HAS. Enter the little waddling Penguin. Like feeding its young the little penguin vomited up all of the back linking fools that thought they were on top of the world. I suspect it will happen again, and again.

            Would it not be wise to look at a more diversified SEO strategy that includes many known variables, and creating a more stable outcome with your SEO practices?

            So after all of that... I will bet the question will be asked: what is the best Keyword Density percentage. and the answer... It depends on more than a few factors. I run somewhere in the 1.8 to 3% area with most sites I deal with. There are cases it is lower and there have been cases that are higher ( the higher frequencies freak me out ) It has a lot to do with the competition level of the term. and MORE IMPORTANTLY what the other pages around you are doing.

            We are talking about an Algorithm here, MATH. You start talking equations you need to understand that it becomes REAL EASY for the likes of Google to spot abnormalities. The average keyword density is 2% over these 20 pages and this new page its 5%.. you become the obvious exception.

            If you think back when Google had the whole local listing shake down.. listings with like 300 citations.. they were out and gone... people were like what the? I had 300 citations - I did everything Google wanted! but if you were to look at the "Competition" they all had like 3 and 4 and maybe one guy had 12. the 300 became the "exception" MATH doesn't do well with "Exceptions"

            So understanding what you are doing within the space you are in and looking to be average or a bit above is where stability in listing life is.

            I have ranted enough... hope maybe this helps someone
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            • Profile picture of the author savidge4
              Originally Posted by DABK View Post

              But, Savidge! Yost's SEO plugin says otherwise!

              Surely a plugin can't be wrong! Where would we end up if we started thinking SEO plugins don't know SEO, huh?

              < spits out drink > ( I know you are kidding ) Where would we end up? in the #1 position.
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  • Profile picture of the author Abe Archer
    Make it natural. Often times if you do things right you only need to mention it in the headline.
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    • Profile picture of the author KylieSweet
      Originally Posted by Abe Archer View Post

      Make it natural. Often times if you do things right you only need to mention it in the headline.
      How can we make it natural?
      What are those right things?

      Kindly be specific and detailed to differentiate between keyword stuffing and keyword density.
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  • Profile picture of the author jameswilliam724
    Keyword density is a calculation of how many repeated words that we used in our whole content of a web page.
    Keyword stuffing is a same thing like we add more keywords in our content.
    These two are completely black hat. Search engines won't like these type of activities anymore.
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    • Profile picture of the author savidge4
      Originally Posted by jameswilliam724 View Post

      Keyword density is a calculation of how many repeated words that we used in our whole content of a web page.
      Keyword stuffing is a same thing like we add more keywords in our content.
      These two are completely black hat. Search engines won't like these type of activities anymore.
      Black hat? are you kidding? If you like it or not if the keyword you are targeting is ON THE PAGE... you have keyword density. HOW is that black hat?
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  • Profile picture of the author johnniewalk
    Banned
    Key word stuffing means in a particular content repeating keywords so many times to rank the keywords in the search engine
    Key word density means in a particular content to know how many times repeated your keywords in that key word density is helpful for that it should be 3 to 5%, for calculating you can use keyword density formula
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  • Profile picture of the author th3technician
    Keyword stuffing is the practice of inserting a large number of keywords into Web page content and meta tags in the attempt to artificially increase the page's ranking in search results.

    Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
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  • Profile picture of the author musnahbitar
    Keyword stuffing is the term to using over amount of keywords and this is also a term of black hat seo technique and keyword density is stands for keyword quantity in content.
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  • Profile picture of the author Thaniya
    Keyword stuffing is known as an unethical SEO technique that involves adding an excessive amount of keywords to the web page.

    Keyword density is the percentage of times a keyword or phrase appears on a web page.
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    • Profile picture of the author DABK
      No, it's not known as an unethical SEO technique. People who don't pay attention to how they use words call it unethical.

      It's a technique that Google doesn't like, but that doesn't make it unethical.

      Originally Posted by Thaniya View Post

      Keyword stuffing is known as an unethical SEO technique that involves adding an excessive amount of keywords to the web page.

      Keyword density is the percentage of times a keyword or phrase appears on a web page.
      {{ DiscussionBoard.errors[10183500].message }}
  • Profile picture of the author ankushkohli
    Let me give you difference in a practical approach:

    Keyword stuffing: If your website is filled with repetitive keywords, phrases with no relevance on your website then, this is called "keyword stuffing".


    Keyword density :Keyword density is the percentage of how many time a keyword or phrase appear on your webpage compare to the total number of words on that web page. For improve your site ranking in search engine, it's important that you have correct keywords density.
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  • Profile picture of the author dynamyt100
    Pretty simple - keyword stuffing means to stuff keywords into a page. This is an old school technique and frowned on by Google nowdays. Keyword density simply refers to the number of times your keyword appears in a page
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    • Profile picture of the author paulgl
      And I was in a giving mood. Go figure.

      The lot of you ignored my whole post above.

      Keyword density is a subset of keyword stuffing.

      Repeating your keyword over and over is keyword stuffing.

      You could have no keyword stuffing at 100% "density," and others
      could have keyword stuffing with 1% "density."

      You people are just dense.

      Paul
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      • Profile picture of the author DABK
        But, Paul, how would people who know nothing about the subject feel important if they didn't read the headline, skip everything anyone else said, and add a response?

        After 1 good response, they'd have to shut up. And shutting up doesn't make people feel important. See me talking now? Me very important now.

        Plus, this is one of the favorite subjects. (The other two are the one about content is king and the one about nofollow links are good for SEO, social media links are key for SEO.)

        Originally Posted by paulgl View Post

        And I was in a giving mood. Go figure.

        The lot of you ignored my whole post above.

        Keyword density is a subset of keyword stuffing.

        Repeating your keyword over and over is keyword stuffing.

        You could have no keyword stuffing at 100% "density," and others
        could have keyword stuffing with 1% "density."

        You people are just dense.

        Paul
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  • Profile picture of the author Vietnam VA
    Keywords stuffing is something like this:
    "We sell custom cigar humidors. Our custom cigar humidors are handmade. If you're thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialist at custom.cigar.humidor@example.com."
    LOL!
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  • Profile picture of the author ksummers
    Maybe they're trying to demonstrate keyword stuffing by repeating the term "keyword stuffing" over and over again
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  • Profile picture of the author kavyaanjali
    hello
    by keyword stuffing we mean inserting a key word in a blog or page and by keyword density we mean the amount of keyword used in a particular article or blog. here a rule comes that is for every 100 word blog we can use only 2 times a keyword.
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    • Profile picture of the author DABK
      Yeah, the question was answered before, exactly as you answered it, many times.

      Thanks for reading the thread.

      Originally Posted by kavyaanjali View Post

      hello
      by keyword stuffing we mean inserting a key word in a blog or page and by keyword density we mean the amount of keyword used in a particular article or blog. here a rule comes that is for every 100 word blog we can use only 2 times a keyword.
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    • Profile picture of the author SantiSantana
      Originally Posted by kavyaanjali View Post

      hello
      by keyword stuffing we mean inserting a key word in a blog or page and by keyword density we mean the amount of keyword used in a particular article or blog. here a rule comes that is for every 100 word blog we can use only 2 times a keyword.
      I dare you to write a roast chicken recipe with a hundred words and use only 2 times the word "chicken". And make the recipe make sense.

      There is so much fallacy regarding keyword density it's disturbing.

      People analizing keyword density are merely trying to find a way to game the system and take advantage of it. You can actually have a 5k word article with your keyword only 2 times there and rank higher than someone with a 2% density.

      Not trying to be ofensive but seriously people, it's 2015. Hummingbird is out. Start reading up on it. With the proer writing style you can outrank anyone if you understand keyword density has been completely misunderstood by the ton of people simply reading up on SEO's experimenting on the way to take advantage of that metric.

      sigh...

      Hope this helps.
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      • Profile picture of the author savidge4
        Originally Posted by SantiSantana View Post

        I dare you to write a roast chicken recipe with a hundred words and use only 2 times the word "chicken". And make the recipe make sense.

        ROASTED CHICKEN
        1. Preheat oven to 350 degrees F (175 degrees C).
        2. Place chicken in a roasting pan, and season generously inside and out with salt and pepper. Sprinkle inside and out with onion powder. Place 3 tablespoons margarine in the cavity. Arrange dollops of the remaining margarine around the exterior. Cut celery into 3 or 4 pieces, and place in the cavity as well.
        3. Bake uncovered 1 hour and 15 minutes in the preheated oven, to a minimum internal temperature of 180 degrees F (82 degrees C). Remove from heat, and baste with melted margarine and drippings. Cover with aluminum foil, and allow to rest about 30 minutes before serving.
        AND YOUR POINT?
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        • Profile picture of the author DABK
          You missed: Pat chicken dry

          And the usual format is:
          1. Pat chicken dry
          2. Place chick in roasting pan
          3. Season chicken

          But you have a point. So does Santi, your recipe notwithstanding.

          PS Where's the thyme?

          Originally Posted by savidge4 View Post

          ROASTED CHICKEN
          1. Preheat oven to 350 degrees F (175 degrees C).
          2. Place chicken in a roasting pan, and season generously inside and out with salt and pepper. Sprinkle inside and out with onion powder. Place 3 tablespoons margarine in the cavity. Arrange dollops of the remaining margarine around the exterior. Cut celery into 3 or 4 pieces, and place in the cavity as well.
          3. Bake uncovered 1 hour and 15 minutes in the preheated oven, to a minimum internal temperature of 180 degrees F (82 degrees C). Remove from heat, and baste with melted margarine and drippings. Cover with aluminum foil, and allow to rest about 30 minutes before serving.
          AND YOUR POINT?
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          • Profile picture of the author savidge4
            Originally Posted by DABK View Post

            PS Where's the thyme?

            with a 100 word limit? you wanted thyme too? that would be an up charge
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        • Profile picture of the author SantiSantana
          Originally Posted by savidge4 View Post

          ROASTED CHICKEN
          1. Preheat oven to 350 degrees F (175 degrees C).
          2. Place chicken in a roasting pan, and season generously inside and out with salt and pepper. Sprinkle inside and out with onion powder. Place 3 tablespoons margarine in the cavity. Arrange dollops of the remaining margarine around the exterior. Cut celery into 3 or 4 pieces, and place in the cavity as well.
          3. Bake uncovered 1 hour and 15 minutes in the preheated oven, to a minimum internal temperature of 180 degrees F (82 degrees C). Remove from heat, and baste with melted margarine and drippings. Cover with aluminum foil, and allow to rest about 30 minutes before serving.
          AND YOUR POINT?
          My point will come later (I suspect you do know what it is though), yours is duly noted. What comes now is a formal apology to you sir. I forgot I should not think in my mother tongue when writing in shakespeare's language. Totally different trains of though altogether.

          Not to mention the fact on this medium anything taken the wrong way is susceptible of becoming just that. I will try to curb my enthusiasm (or rage at the misinformation that abounds on this section of the forum) in any future posts adn word them more carefully.

          On to hard data it is then. Yes, it can be done. No it is not necessarily the best way to word a chicken recipe if you want to elicit a reaction from your audience (nor the worst, mind you). Case in point:

          Roast Chicken | Chicken Recipes | Jamie Oliver Recipes


          Now to be fair this article does seem to have been reworked a lot for keyword density. It has 12 counts of the keyword chicken but it comes at exactly 2.55% density. Coincidence? I don't think so. It shows on top position for roast chicken recipe at my location (Canary Islands, Spain).

          As a side note it also does somethng I personally find interesting which is doing away with title tags for the different sections (15 years ago that would have been unthinkable to say the least).

          Number 2 ( from the BBC) shows similar numbers (2.97%) but then number 3 (the food network) shows a 5.36% keyword density for the word chicken. Down at number 4 it's 3.21% (where for a time the consensus moved anywhere from around 2% and 3% with varying amounts in the middle).

          Further down the list there are other articles with densities over 3% and on page 2 anumber of them range between 2 and 3% with Martha Stewart ranked 12th with just over 3%

          Now I'mbeing shown 5440000 (that nearly five and half million, no misclicks there) results for this specific search. Surely if keyword density percentages are engraved in stone slot 3 should not be there? I mean, all things being equal all the results seem to come form the big networks; lots of optimisation, authority and so on and so forth. So why is it that going above the "holy 3%" and in (slot 3's case nearly doubling it) is not triggering a lower rank?

          I'm going to save going through each of the results with analysis tools as it is a long drawn process for an old man like me but may I venture to say perhaps keyword density has been overrated as a ranking factor?

          Surely a single example in a single keyword is nowhere near enough evidence of a trend but please people, spare me the idea that there is a magic number that needs to be respected or else. It just doesn't cut it. Even less if semantics are at play, which in theory is the case; Hummingbird seems to be (in my opinion) Google's way of saying "we have finally come of age in semantics.

          So my point, at the end of all that is simple. If what you write makes sense and is correctly written, keyword density is not going to be the killer factor by any stretch of imagination unless you intentionally overdo it. Stop overthinking it and assuming a percentage number is the holy word.

          PS: Savidge, surely you are allowed 3 more words "add some thyme".

          Hope this helps.
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          • Profile picture of the author DABK
            C'mon, SantiSantana, don't give up so fast, count the words. He had to use a few more than 100 to avoid using 'chicken' a second time, 103 if you don't include C and F, 107 if you do.

            And he didn't even use thyme!

            Go get him!
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            • Profile picture of the author savidge4
              I would say the way you ( santi ) determine Density and the method I use would be somewhat different. I am actually coming up with 17 uses of "Roast Chicken" across 977 on page words in total ( not including the comments ) So I am getting a Density of 1.74%

              That withstanding... Houston there is a problem. So for a moment lets say we are talking about cars... We are looking at 2 particular models, but instead of looking at the over all vehicle and specs we decide to look at transmissions. What makes the best car..well car #1 and #3 and most of the top 10, they all have 5 speed manual transmissions... and that car #2 well they have a 6 speed manual transmission. Are you getting the point?

              We are discussing the rank of a page within a SERP. I don't think there is any argument in the idea that there are over 200 variables that make those positions happen. Keyword Density is but one of those 200. So to go in and look at the top 10 listings and not understand how one with a 6 speed... I mean greater Keyword density is there, is well.. foolish.

              As I stated in a previous post, If you are looking to target a term it behooves you to go in and look at what the rolling average across the top 10 might be. As you ( santi ) have noted in the method you use to calculate Keyword Density for this particular term ( roast chicken ) there seems to be a general average of 2.5% and that's all fine and good. From my few years I can tell you that from term to term and market to market this variable and its overall average percentage changes. I have seen terms that 8% was more than common, and others where you get into 1.5%.

              I believe the over all secret with SEO is not having more or being better, but understanding what "Average" is and shooting for that vs. exceptional. Once you reach a point that you stand out when looking at stuff like this I suggest you are asking for an update to put you in check.

              So now hummingbird... hummingbird is a engine that better translates the searchers needs and what they are communicating. This gives Google the edge in the market space of "Search Engines" the ability to answer a persons question better. I think there is a whole kick ton there we still have no clue of or understand. I might even go so far as to say there are probably aspects of it that are not even used yet.

              We can see Hummingbird pretty transparently when we do a search for say a "Italian Restaurant" With the inclusion of GEO data more often than not there are now results based on your GEO location.

              For those of you with the pleasure of being on Google's Fiber system you may report that not only does Google Produce local results.. but more specifically results pertaining to your EXACT location. ( this is the direction that the internet is getting to, and with current line based systems its just not possible )

              The more you say it doesn't matter, but then spend the time like you have and actually prove that well.. there does tend to be a trend might indicate what you want to believe, and what you want to discredit actually does have merit. Again it is a part of the whole. never have I said this is the Holy Grail of SEO.. but simply a part. And to add to that its a part that we as designers / developers / SEO Techs whatever have control over.
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  • Profile picture of the author Gaurav singh
    Keyword stuffing refers to the practice of overload keywords onto a Web page so that search engines will read the page as being relevant in SERP
    Keyword density is the percentage a keyword appears on a web page compared to the total number of words on the page.
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