However, I always felt like I was dropping the ball when it came to link building. For some reason I hated link building and I was very skeptical of the practice. I was worried that Google would change their mind on what a "good link" was at any time and it could sink our sites altogether.
Looking back now I'm glad we never got wrapped up with link building. I've had MANY people tell me that I should be link building because we could get a lot more traffic. I believed they were right, but I was happy to slowly let natural links happen on their own.
As long as the bills were being paid I didn't want to take chances with risky links.
So all these years later it seems to have been the right thing to do.
We started with making 1500 a month for a long while, then 4000, then 6K-7K. Then a few years back we hit 10k. Last two months we hit a milestone we never even imagined. Over 20k.
We never did linking. Just really strong content. I know that some people don't want to wait for natural linking to occur, but it does happen. It takes a long time, but at least if you just focus on content, you are safer that way.
There were times when our traffic got hammered because of Google's changes in their algo, but over time it always rebounded as the cleared out the competition from the SERPS.
I know we were just lucky because we chose the right niche (finance) and we started early.
So to those of you who want to take it slow and not take chances - it can work over time.