Stop with the "social signal seo" talk

24 replies
  • SEO
  • |
Social media has 0 to do with SEO:


https://www.seroundtable.com/google-...ing-20803.html
#social signal seo #stop #talk
  • Profile picture of the author nmwf
    Originally Posted by hipeopo02 View Post

    • "What you do sometimes see however is that the social posts do show up in the search results. They can be content like any other piece of content, and they can rank for keywords, they can rank for your product names, so they can show up in the search results as well, which in turn maybe gives you a little more presence"

    • "It is not that your content will rank higher because of that, but there is just more content with your company name or your brand or your product name out there and we might choose to show that in the search as well."
    Isn't presence (i.e., getting your product name out there) what SEO aims to do?
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    • Profile picture of the author DABK
      There are tons of posts from tons of people suggesting links from social media are useful for SEO. This is what the OP is addressing.

      The fact that some social posts show up in search has nothing to do with what the OP is saying, which is: links from social media do not help your SEO, unless they come without the rel='no-follow' tag. They do not.

      So, the OP is correct.
      Originally Posted by nmwf View Post

      • "What you do sometimes see however is that the social posts do show up in the search results. They can be content like any other piece of content, and they can rank for keywords, they can rank for your product names, so they can show up in the search results as well, which in turn maybe gives you a little more presence"

      • "It is not that your content will rank higher because of that, but there is just more content with your company name or your brand or your product name out there and we might choose to show that in the search as well."
      Isn't presence (i.e., getting your product name out there) what SEO aims to do?
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      • Profile picture of the author nmwf
        Originally Posted by DABK View Post

        There are tons of posts from tons of people suggesting links from social media are useful for SEO. This is what the OP is addressing.

        The fact that some social posts show up in search has nothing to do with what the OP is saying, which is: links from social media do not help your SEO, unless they come without the rel='no-follow' tag. They do not.

        So, the OP is correct.
        Ah - links from social media. Got it.
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      • Profile picture of the author KylieSweet
        Originally Posted by DABK View Post

        The fact that some social posts show up in search has nothing to do with what the OP is saying, which is: links from social media do not help your SEO, unless they come without the rel='no-follow' tag. They do not.
        Twitter tweets are showing live in search results and this special feature is for English users worldwide but wait there's more it will also display the latest trend that are relevant. Therefore link is always a link and it doesn't matter whether no follow or do follow as long as it give positive signal to Google it will rank.
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        • Profile picture of the author nettiapina
          Originally Posted by KylieSweet View Post

          Therefore link is always a link and it doesn't matter whether no follow or do follow as long as it give positive signal to Google it will rank.
          I don't understand this approach. Google outright tells you that they don't count certain types of links for certain metrics, but you still take it on faith that it's a some sort of positive signal no matter what the evidence tells you. There's absolutely no indication that they'd count "social signals" for anything.

          There's nothing wrong with links from Twitter, but it's time to stop fooling yourself. Tweets are not ranking anything.
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          Links in signature will not help your SEO. Not on this site, and not on any other forum.
          Who told me this? An ex Google web spam engineer.

          What's your excuse?
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        • Profile picture of the author DABK
          Ok. No-follow links don't pass link juice or anchor text. So it matters what kind of link you're talking about, if you're talking SEO.

          Don't know what you mean about positive signal.

          Originally Posted by KylieSweet View Post

          Twitter tweets are showing live in search results and this special feature is for English users worldwide but wait there's more it will also display the latest trend that are relevant. Therefore link is always a link and it doesn't matter whether no follow or do follow as long as it give positive signal to Google it will rank.
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    • Profile picture of the author hipeopo02
      Originally Posted by nmwf View Post

      • "What you do sometimes see however is that the social posts do show up in the search results. They can be content like any other piece of content, and they can rank for keywords, they can rank for your product names, so they can show up in the search results as well, which in turn maybe gives you a little more presence"

      • "It is not that your content will rank higher because of that, but there is just more content with your company name or your brand or your product name out there and we might choose to show that in the search as well."
      Isn't presence (i.e., getting your product name out there) what SEO aims to do?
      Yes, but "presence" isn't part of the algorithm that does it.

      Having social content helps get your name out there (literally) but does nothing for for getting ANOTHER piece of content you have ranked.
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      A crappy product or service by people that disappear from the forum for a long period of time to make it look like they were working on something so when they come back you will want to click on their crappy product or service link

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  • Profile picture of the author ldiaz117
    I have seen pages rank with 0 backlinks but tons of social signals.
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    • Profile picture of the author MikeFriedman
      Originally Posted by ldiaz117 View Post

      I have seen pages rank with 0 backlinks but tons of social signals.
      Please share one.
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    • Profile picture of the author DABK
      What made them rank?

      Originally Posted by ldiaz117 View Post

      I have seen pages rank with 0 backlinks but tons of social signals.
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  • Profile picture of the author peter020
    If you have quality content they also give you good traffic, which means low bounce rate which means SEO.
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  • Profile picture of the author mikhailblaze
    True. Social media and SEO are two parts of the same coin. They have the same value, but they look in different directions.

    I've been around websites which mainly rely on social media traffic than in SERPs. Despite getting thousands of referral traffic from Facebook, Twitter, etc, they're nowhere near the first few SERPs.

    Though I've read Google will index tweets, it's still unclear if it will help SEO or something.
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  • Profile picture of the author Mehwish84
    The question is
    Do Social Signals have an impact on organic rankings in Google?
    and Here the answer is Not directly no = Yes indirectly yes
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  • Profile picture of the author DevenderA
    CTR , Bounce rate, Social media are as powerful as backlinking is

    THE question is
    How you understand and manipulate them.

    Like in backlinking, You know
    * What are crappy backlinks
    *what is the speed required for tier1 backlinks
    *why the tier2 and further tiers required
    *anchore text diversity
    *ref domain and TLDs diversity AND A LOT more functions you know and if you keep in mind all, you will get a great backlink profile

    SAME FOR CTR
    incresing ctr does not mean send a 100 vistores dail on a keyword which has a 1000 or less visitores per month ..

    Same for the social media and bounce rate ... they all are ranking factor and need to analyse them and manipulate..
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    • Profile picture of the author MikeFriedman
      Originally Posted by DevenderA View Post

      CTR , Bounce rate, Social media are as powerful as backlinking is

      THE question is
      How you understand and manipulate them.

      Like in backlinking, You know
      * What are crappy backlinks
      *what is the speed required for tier1 backlinks
      *why the tier2 and further tiers required
      *anchore text diversity
      *ref domain and TLDs diversity AND A LOT more functions you know and if you keep in mind all, you will get a great backlink profile

      SAME FOR CTR
      incresing ctr does not mean send a 100 vistores dail on a keyword which has a 1000 or less visitores per month ..

      Same for the social media and bounce rate ... they all are ranking factor and need to analyse them and manipulate..

      I see you added a signature link. Now it all makes sense.
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    • Profile picture of the author nettiapina
      Originally Posted by DevenderA View Post

      CTR , Bounce rate, Social media are as powerful as backlinking is
      That's crap. I'm sorry if I'm not polite here, but that's just a complete waste of time.

      It's possible that Google takes CTR and/or bounce rate for traffic coming from their search, but there's no clear evidence of that. It'd seem plausible to me. However, they can't use CTR or bounce rate outside this limited scenario. Bounce rate by itself just can't be a ranking factor.

      Social media the opposite of powerful. It's a bit weird that none of the "social signals" proponents can even explain the mechanism by which they propose that the "social signals" work. Except for "magic", I suppose... It's poor nofollow backlinks sitting on weak pages, and that's the end of it.

      Originally Posted by MikeFriedman View Post

      I see you added a signature link. Now it all makes sense.
      The borderline fraudulent product adds a nice touch to every comment from this user, doesn't it?
      Signature
      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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  • Yes it's true. Social media doesn't have an effect on your search engine rankings. But i do believe that bounce rate has an effect on rankings. And if you can get direct traffic from a social media website and that traffic decreases your bounce rate then it may have some slight increase in your search engine position.

    Just sayin
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    • Profile picture of the author MikeFriedman
      Originally Posted by TotalWebsiteControl View Post

      Yes it's true. Social media doesn't have an effect on your search engine rankings. But i do believe that bounce rate has an effect on rankings. And if you can get direct traffic from a social media website and that traffic decreases your bounce rate then it may have some slight increase in your search engine position.

      Just sayin
      There is no reason that Google would use bounce rate. They don't have that information on most websites that exist. Most websites do not have Google Analytics installed.

      On top of that, a high bounce rate is NOT AN INDICATION of a bad webpage. The searcher might have found exactly what they were looking for.
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      • Originally Posted by MikeFriedman View Post

        There is no reason that Google would use bounce rate. They don't have that information on most websites that exist. Most websites do not have Google Analytics installed.

        On top of that, a high bounce rate is NOT AN INDICATION of a bad webpage. The searcher might have found exactly what they were looking for.

        There is a return to serp ratio that google does infact look at.
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        • Profile picture of the author MikeFriedman
          Originally Posted by TotalWebsiteControl View Post

          There is a return to serp ratio that google does infact look at.
          Sure.

          That is not bounce rate though.
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  • Profile picture of the author mikhailblaze
    Seriously guys, if Google uses bounce rate as a ranking factor, then the number one sites in the SERPs are those who don't get any traffic at all.

    One of the sites I'm managing has a bounce rate of over 90%, mainly due to the numerous spam bots from India, Pakistan, and Russia visiting it. So no, bounce rate isn't a ranking factor.
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