Need some advice on something. I work as an SEO for a large brand. We recently purchased a new website. We already had a website in the same industry.
For example website1.com we owned for several years and is based on a forum.
Website2.com we just bought and is a content website i.e. 10 Best Long Hairstyles.
Alot of the time the two websites rank for the same keywords. i.e. "Best long hairstyles"
My question is if we change the WhoIs information to the new company will Google drop the rankings of website2 or 1 so they get more diversity in search results?
Been doing some hunting around but the best I can find is here:
5 Website Changes That Will Hurt Your SEO | SEW
but they dont say anything about when you are ranking for similar keywords.