How do you do on page SEO these days? Can you overdo it by over using a keyword? I optimize a page with a keyword in title tag, description, h1 tag, alt text for images etc. Good content length aswell, but no backlinking.
However one page might on page 1 for one keyword, and one might be lower than page 10 for another.
Both keywords don't have much competition either.
Seems impossible for me to understand how Google ranks pages!