Can Pinging Hurt Your Website with Google?

17 replies
  • SEO
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I have noticed one of my websites went from #5 in Google right below Mayo Clinic to position #8.

I have been building links....so I am not sure why it would do this. I also have used an extensive ping list.

Is it possible the pinging is a problem?
#google #hurt #pinging #website
  • Profile picture of the author paulgl
    Going from #5 to #8 is normal.
    However, there is really no reason to ping your
    website. Even most blogs don't need to be manually
    pinged.

    I think checking your website's SERP is probably just
    as bad as people who diet checking their weight daily,
    twice a day, or whatever. Serves no real purpose.
    You are going to fluctuate a few spots up and down.

    Too many people in this forum are worried (read panicked)
    for some unknown reason when their site apparently falls.

    There are literally many people doing the same thing you
    are. You are in competition. Sometimes you are going to be
    ahead, sometimes you are going to be behind. You have to
    realize you are not the only one in the race.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author nelson32
    i dont think pinging is a problem...
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  • Profile picture of the author worlddreamer
    Hello LilBlackDress,

    Pinging is not a problem. It's depending on both your domain name and also your webhosting company.

    Some of the stories go if you are sharing the same IP address with multiple domain names sometimes this can take you down a peg in the search engines as well.

    But you also must realize that on the search engines you are looking at wear you are, but as long as you are on the first page you are fine.

    But also realize that search engines love quality information and so if you provide enough content which comes in many forms, pdf's, podcasts, videos, article marketing, press releases about each product that your company comes out with, article directories, backlinks to your site, the more you promote your site the better off you will be.

    You must learn to use multi-channel marketing to get yourself ahead of your competition, think about how much time you are commiting to your daily marketing plans, if you are only doing 30 minutes a day it's not enough.

    Your marketing is very important and also the quality of information will really help you stay ahead of your competition.

    Also I should state this, also please be aware that some backlinks can also take you down a little bit depending on the history.

    But the old fashioned saying, tells it best, test, test, test and get going right now.

    I hope this helps and if anything else let's know that is the purpose of this forum, helping other fellow warriors out.
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  • Profile picture of the author Lucid
    I totally agree with Paul.

    But if you are addicted to SERP checking, as I'm sure many are, I recommend using

    google.com/adpreview

    This tool is meant for Adwords users but has a few features. One is that you can check rankings in different countries and even down to a city. The second is that impressions are not counted. This is good for advertisers because you don't negatively affect your click rates. If Google tracks clicks to determine organic rankings, it stands to reason this tool would benefit you too.
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  • Profile picture of the author seojr
    Pinging is definetly not gonna hurt your site UNLESS:

    Your pinging every hour
    Your pinging when your site has not even been updated
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    • Profile picture of the author The Expert
      The act of Pinging itself is not able to hurt your search engine ranks. This lines up with the "can too many backlinks hurt my site" type of thinking.

      Backlinks pointing to your site can't hurt your rankings unless there is an obvious and traceable pattern that points to you spamming up the web in an effort to enhance your ratings. (we're talking hard-core Xrummer and PRStorm runs here...not throwing up packets of Angela's Backlinks)

      The reason links to your site can't hurt your rankings is because then anyone could just throw up tons of adult links on trashy sites in an effort to blow their competition off of Page 1, leaving their site with a higher rank. Google isn't going to allow sabotage like this to run rampant which is why the idea of "bad" inbound links is ridiculous. (linking out to bad neighborhoods is another thing entirely)

      Same applies to Pinging. If pinging could be "bad" then your competition would just setup dozens of "Pingler" style scripts on different servers and automate the pounding of Ping Servers with your domain until your site was blasted off the map.

      The only bad that can come from "over pinging" is being banned from the ping servers. Then you lose all your pinging bonuses...which anymore is not a huge thing.
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      • Profile picture of the author Joe118
        Right on the money, sir

        Originally Posted by The Expert View Post

        The act of Pinging itself is not able to hurt your search engine ranks. This lines up with the "can too many backlinks hurt my site" type of thinking.

        Backlinks pointing to your site can't hurt your rankings unless there is an obvious and traceable pattern that points to you spamming up the web in an effort to enhance your ratings. (we're talking hard-core Xrummer and PRStorm runs here...not throwing up packets of Angela's Backlinks)

        The reason links to your site can't hurt your rankings is because then anyone could just throw up tons of adult links on trashy sites in an effort to blow their competition off of Page 1, leaving their site with a higher rank. Google isn't going to allow sabotage like this to run rampant which is why the idea of "bad" inbound links is ridiculous. (linking out to bad neighborhoods is another thing entirely)

        Same applies to Pinging. If pinging could be "bad" then your competition would just setup dozens of "Pingler" style scripts on different servers and automate the pounding of Ping Servers with your domain until your site was blasted off the map.

        The only bad that can come from "over pinging" is being banned from the ping servers. Then you lose all your pinging bonuses...which anymore is not a huge thing.
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  • Every link you build changes the ratios of incoming keyword anchor text.

    I had a site sit for 5 years and was still ranking on the first page for a specific keyword phrase. As soon as I started rebuilding it and changing the anchor text (adding a lot more keyword specific anchor text links) the ranking for that phrase dropped.

    There is a delicate balance between a huge number of factors that determines ranking.

    Just adding links with anchor text is only PART of the ranking equation. Do it wrong and you actually hurt your ranking for specific keyword phrases.

    But what you really need to ask yourself isn't how high can I rank for a specific phrase, but how much traffic can I generate from a pool of related keyword phrases.

    I have a site that makes me a lot of money, and almost no one ever comes through the home page. And the homepage ranks fine. But it's the long tail related pool of keywords that really drive the traffic.
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    • Profile picture of the author Joe118
      You're making an important point here, worth emphasizing:

      Every link to your site (page actually, but we're splitting hairs) is a vote -- the anchor text is WHAT the vote is for. It says that the page is relevant for that anchor text.

      Relevance of the anchor text is relative to the total number of links to your page with various anchor text. Lets work through an example: lets say that there are 10 links total, and 9 carry the anchor text "blue widgets", and one carries the anchor text "frosty friday". So obviously the page is highly relevant (according to the anchor text only, for this example) for "blue widgets", and much less relevant for "frosty friday".

      Then you go and add more links so now there are 17 links with anchor text "frosty friday" and still 9 links with the anchor text "blue widgets". So now -- according to the set of all anchor texts -- the page is much more relevant than before for "frosty friday" and still quite relevant for "blue widgets".

      Now lets say there's another page with back links that carry the anchor text "blue widgets" and "frosty friday". So, all else being equal, which one is google going to show higher for "blue widgets"? The one that is more relevant for "blue widgets" of course. And that depends on the total number of links with anchor text "blue widgets" but also the percentage of links that carry that anchor text for the two pages. If one page has 9 back links with anchor text "blue widgets", which constitute 40% of all links to it, while the other page has 8 back links with anchor text "blue widgets" which constitute 2% of all back links, then the first page is likely to rank higher for "blue widgets" even though the absolute number of back links with that anchor text is similar.

      Yep, its *very* tricky math Of course things are never exactly 'all else equal', so this is very hard to demonstrate with an example. But it perfectly explains what IMIQ is saying below.

      Originally Posted by InternetMarketingIQ View Post

      Every link you build changes the ratios of incoming keyword anchor text.

      I had a site sit for 5 years and was still ranking on the first page for a specific keyword phrase. As soon as I started rebuilding it and changing the anchor text (adding a lot more keyword specific anchor text links) the ranking for that phrase dropped.

      There is a delicate balance between a huge number of factors that determines ranking.

      Just adding links with anchor text is only PART of the ranking equation. Do it wrong and you actually hurt your ranking for specific keyword phrases.

      But what you really need to ask yourself isn't how high can I rank for a specific phrase, but how much traffic can I generate from a pool of related keyword phrases.

      I have a site that makes me a lot of money, and almost no one ever comes through the home page. And the homepage ranks fine. But it's the long tail related pool of keywords that really drive the traffic.
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  • Profile picture of the author Steven Carl Kelly
    Ping away, so long as you don't overdo it. My sites only ping their lists when they have been updated.
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    • Profile picture of the author Fernando Veloso
      Quick question:

      How do ping sites know if my sites got REALLY updated? Do they keep a track of all my site's content? Or just the title of pages and a quick intro?
      Signature
      People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author juggernautbitch
    Just think about the reverse. If pinging can hurt then you can hurt a competitor by constantly pinging their site. Nothing to worry about...
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  • Profile picture of the author vision2003
    I've got another question about pinging. I purchsed Angela's package today. I'm using pingler.com for pinging backlink sites. Does it matter what name do I enter to "Website Name or Title:" field?
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    • Profile picture of the author RichGal
      My personal opinion is that you CAN do pinging incorrectly. No more than once per day is what I do.
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  • Profile picture of the author hotgurgaon
    i don't get hurt by pinging since don't directly ping your website inspite indirectly ping them.
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  • Profile picture of the author saggy23
    I don't think pinging can hurt your website form getting rank in Google. But it is also right that getting down from #5 to #8 is a serious problem. I think it is completely normal.
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