I thought about review pages and whether it makes more sense to build single web 2.0 properties like squidoo for every product review or build an authority website. I think an authority website would bring real long term benefits.
My question is, since I have read a lot that in terms of SEO it is best to have a keyword rich URL, would I setup my main url and then setup urls, that redirect to the actual review? I also read that google doesn't like redirects in terms of SEO - true? Or is it efficient enough to build an seo friendly link structure like mainurl.com/product-x-review/ ?