building authority page - url strategy

3 replies
  • SEO
  • |
Hi everyone,

I thought about review pages and whether it makes more sense to build single web 2.0 properties like squidoo for every product review or build an authority website. I think an authority website would bring real long term benefits.

My question is, since I have read a lot that in terms of SEO it is best to have a keyword rich URL, would I setup my main url and then setup urls, that redirect to the actual review? I also read that google doesn't like redirects in terms of SEO - true? Or is it efficient enough to build an seo friendly link structure like mainurl.com/product-x-review/ ?

Thanks,

Gerd
#authority #building #page #strategy #url
  • Profile picture of the author John34
    You can set up your review on your home page of the site,for SEO,u can add articles to site,you can post home page URL in your articles or link directly to your affiliate program.
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  • Profile picture of the author timpears
    The way I understand it, your url needs to be KeyWordRich.com/NextKeyword.htm

    And on and on like that, replacing next keyword with third keyword and then fourth keyword. If I am understanding your question correctly.

    I am not understanding why you mentioned redirects. Maybe I missed the point of your question.
    Signature

    Tim Pears

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    • Profile picture of the author angelus_1984
      @timpears

      well the point is let's say I want not only setup my review page but also brand it. Let's say therefore I chose the domain review-my-brand.com

      Now every review (I use wordpress) would have the URL
      review-my-brand.com/product1-review

      Instead my question was whether it is better to buy a top level domain likr
      product1-review.com and redirect it to review-my-brand.com/product1-review

      Then we have the redirect problem or not. As I understand it google doesn't rank redirects because it's it could eb used as kind of deceiptive strategy. But maybe there is a right way to do it.
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