One page or multi page article

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Hi everyone.

Is it best to break a a related article into multiple posts or have it as one large article.

For example if I have a top 10 article, should I break it into 10 separate posts or put into one large post?

From my research there seems to be various views. some say splitting out is better for more focussed keyword ranking. Also helps with reducing bounce rate. As will increase the Chance of someone moving from one top 10 post to the next.

On the other hand have read that having a big interrelated article that someone spends more time reading has benefits to and will have more chance of people linking to it its a good article.

Welcome your thoughts and advice..thanks
#article #multi #page
  • Profile picture of the author Blue445nm
    Originally Posted by magnusmora View Post

    Hi everyone.

    Is it best to break a a related article into multiple posts or have it as one large article.

    For example if I have a top 10 article, should I break it into 10 separate posts or put into one large post?

    From my research there seems to be various views. some say splitting out is better for more focussed keyword ranking. Also helps with reducing bounce rate. As will increase the Chance of someone moving from one top 10 post to the next.
    It depends really - the overall, general consensus is that visitors prefer seeing content on 1 page opposed to multiple pages. However if the information is better off formatted in multiple pages, your users will appreciate it more and result in a low bounce rate.

    Age is the factor you are looking for. It goes something like this - kids, teens, adults, and seniors. Your target audience will affect how you should/could format it.

    Kids and teens (anywhere between 1-16) do not mind clicking through 10 pages to get their content. They are manipulated more easily than the other 2 groups and will open multiple tabs/windows to get to the content.

    Adults (16-30s/40s) won't click through 10-20 pages to get to the content. They will cut all the BS and find another website if they don't find what they are looking for. A website that will have everything laid out in front of them without frustrating them. If you own a website that reviews top products, splitting content is a no-no for visitors. You'll end up sending all your potential customers away.

    Seniors - I can't say as I haven't found a study on that one.
    Search engines will favor having more pages with good content, as long as you can back it up.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Blue445nm View Post

      Adults (16-30s/40s) won't click through 10-20 pages to get to the content. They will cut all the BS and find another website if they don't find what they are looking for. A website that will have everything laid out in front of them without frustrating them. If you own a website that reviews top products, splitting content is a no-no for visitors. You'll end up sending all your potential customers away.

      You don't need traffic to visit 10-20 pages, you need traffic to visit the one page that converts & by one page I don't mean only have one page of content per subject.

      Having 10-20 pages each dedicated to a sub-topic increases the odds of having 10-20 entry points on the SERPs because each of those sub-topics is 100% dedicated to what traffic is searching for instead of having a single webpage trying to cater to the entire subject.

      Example, If traffic is interested in building a garage but they really only need help with pouring a garage concrete foundation they will be searching for garage concrete foundation tutorials, not how to build a garage. So, If one of the 10-20 webpages on the money site is 100% dedicated to the garage concrete foundation sub-niche odds are that one page will have a better CTR on the SERPs & serve traffic what they want when they land on the sub-topic page (garage concrete foundation).

      Keep in mind each of the 10-20 content pages can each have 100% custom sales copy dedicated to the sub-topic page traffic lands on from the SERPs. That's literally 10-20 opportunities to split test sales copy & fine tune the entire site for better sales conversions.

      Now throw in the value of having SEO silo internal links & it's an easy decision to make (multiple same subject pages).
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      • Profile picture of the author Blue445nm
        Originally Posted by yukon View Post

        You don't need traffic to visit 10-20 pages, you need traffic to visit the one page that converts & by one page I don't mean only have one page of content per subject.

        Having 10-20 pages each dedicated to a sub-topic increases the odds of having 10-20 entry points on the SERPs because each of those sub-topics is 100% dedicated to what traffic is searching for instead of having a single webpage trying to cater to the entire subject.

        Example, If traffic is interested in building a garage but they really only need help with pouring a garage concrete foundation they will be searching for garage concrete foundation tutorials, not how to build a garage. So, If one of the 10-20 webpages on the money site is 100% dedicated to the garage concrete foundation sub-niche odds are that one page will have a better CTR on the SERPs & serve traffic what they want when they land on the sub-topic page (garage concrete foundation).

        Keep in mind each of the 10-20 content pages can each have 100% custom sales copy dedicated to the sub-topic page traffic lands on from the SERPs. That's literally 10-20 opportunities to split test sales copy & fine tune the entire site for better sales conversions.

        Now throw in the value of having SEO silo internal links & it's an easy decision to make (multiple same subject pages).
        That's common knowledge to split a topic like garage concrete foundation into it's own article rather than 1 huge one. I was referring to magnusmora's example, likely the ones that are "top 10 hottest celebrities" or "top 10 fryers" product review pages with little to no substance at all.
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  • Profile picture of the author magnusmora
    Thanks to both of you for responding with your guidance. As per the last post this would be on the lines of the "the top 10 hottest celebrities". At the moment I am currently doing the articles as one big 2500 to 3000 word post. I will try and do some testing on my next article by splitting it out in to different post but linking them together. My hope is that readers will read about number 10 and then move onto no. 9 and so on. To not restrict movement I will setup the linking in such a way that they can also go straight to number 1 post or any other related post, bit like a silo setup within the specific subject. Thanks
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