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PPC Ads at the Top of SERPs

by SRLee
6 replies
  • SEO
    • |
Hi Warriors,

How do I place an ad at the first position at the SERP?

-Shaun

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#ads #ppc #serps #top
  • Profile picture of the author Nail Yener
    You can not choose to place it, it is placed automatically if the Quality Score of your ad for that keyword is high enough to be placed at the top. And Quality Score is a function of CTR(about %60), relevance of your ad(about %30) and landing page(about %10).
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  • Profile picture of the author Dave Ward
    Originally Posted by SRLee View Post

    Hi Warriors,

    How do I place an ad at the first position at the SERP?

    -Shaun
    What ademmeda media said, but also expect to bid high too. Google puts the ads that make them the most money ( Which is where CTR and Quality Score come in ) in the top spots.

    Dave
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    • Profile picture of the author SRLee
      Originally Posted by Dave Ward View Post

      What ademmeda media said, but also expect to bid high too. Google puts the ads that make them the most money ( Which is where CTR and Quality Score come in ) in the top spots.

      Dave
      What if the place I advertise in has no competitors at all?

      For example, I bid on "asdsdgsdf" which clearly has NO competition(just an example).

      Then I will get my ads on the top for even $0.01 per click?
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      • Profile picture of the author Dave Ward
        What if the place I advertise in has no competitors at all?

        For example, I bid on "asdsdgsdf" which clearly has NO competition(just an example).

        Then I will get my ads on the top for even $0.01 per click?
        If there is no competition on the keyword , then yes you will be first, though it still could be Google puts you on the top right, and not directly above the organic SERP
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  • Profile picture of the author alpha249
    It dependss no the keyword and how much you bid compared to competitiors
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  • Profile picture of the author SRLee
    Ok warriors, thanks for the help!
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