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High competition vs low competition keywords

by endyourif
5 replies
  • SEO
    • |
I'm looking to invest into my website with some SEO services found here on WF, but I want to make the most of it and I am curious which pages/keywords make most sense to target.

My site has a vast database behind it creating millions of dynamic pages. Out of this, there are two distinct types of pages that I'm interested in targetting.

The first page is a page like Ben Affleck's filmography and actor connections - Deja Scene where it contains a brief filmography and the top actors that the actor (in this case Ben Affleck) has worked with.

The second type of page is like Movies of Ben Affleck and Jennifer Garner together - Deja Scene where it lists the movies that the two actors starred in together (in this case Ben Affleck and Jennifer Garner).

Using the keyword planner from Google. The keyword Ben Affleck has over 1.8 million monthly average searches, whereas Ben Affleck and Jennifer Garner has around 60k monthly searches.

Logically I would like to rank with the more popular keyword; however, the competition is going to be a lot harder, so does it make more sense to target the more specific keyword and rank higher?
#competition #high #keywords #low
  • Profile picture of the author TotalWebsiteControl
    I would rank the less popular keywords first so you can go ahead and get the ball rolling then invest in getting the harder keywords ranked.
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  • Profile picture of the author MrMintyBluez
    Once you begin ranking well for less competitive keyowrds its much more easier to target the larger keywords.
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    • Profile picture of the author endyourif
      Thanks for the confirmation as that is what I was thinking.
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      Find actors who have starred together in multiple movies
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      • Profile picture of the author Campbell24
        Try to rank for both so you have more "seeds in the ground".

        It can't hurt to try both and just find out what happens.

        Determining exact comp levels before doing SEO directly on that keyword is like trying to calculate the scientific meaning of life- you are not going to figure it out.

        Take action first then review what happens.
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        Just ask me whatever you want!
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  • Profile picture of the author FreedomBlogger
    Originally Posted by endyourif View Post

    Logically I would like to rank with the more popular keyword; however, the competition is going to be a lot harder, so does it make more sense to target the more specific keyword and rank higher?
    It would be a lot easier to rank for more specific keywords, Yes!

    Long tail keywords are a lot easier to rank for!

    Just think about this for a moment; let's say it would take you about 3 weeks or so to rank on the first page of search results for a long tail keyword (4+ words) - and for a 2 words keyword, it would take you about 6 to one year in order to rank high. Which one would you rather go for?

    Of course, the short keyword is most likely to get way more monthly searches than the long tail keyword. But the beautiful thing about long tail keywords is that you can rank as many as you want! ... so, at the end, you can add up the monthly traffic and that will be a lot easier than trying to rank for a very competitive keyword (which you might never even be able to rank high for).

    I always go for long tail keywords with a good amount of monthly traffic - and add up the numbers. This is going to save you a lot of work and frustration, trust me!!
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