In SEO point of view, how much value title tag can add in ranking? A year back, Open site explorer was ranking on top for the keyword, Backlink checker, backlink checker tool. But their title tag was just "Open Site Explorer". Does it indicate that having keyword on title tag is not important?
Though the site has been redirected to Moz now, and they have added the keyword"backllink checker" to their title.
What's your thought on it?