Are there still any advantages to using aged domains? I am entering a niche in which most of the sites that appear on page 1 of Google have an average domain age of 14 years. My domain is 14 years old but currently has no content on it and archive.org shows past history of it redirecting to a site in the same niche.
I am wondering should I build a brand behind this domain in hopes that in future years I may gain some SEO advantage and compete with those that are on page 1 or start new. I realize to begin making money I will do best in using PPC and do SEO slowly and safely.
All responses are greatly appreciated.