New Google Algorithm Rolled out?

by Hillwalk Tours

Posted: 9 years ago 23 replies

Hi Guys,

I'm wondering if anyone has caught wind of an update to Google's Penguin algorithm being rolled out yet?

The reason I ask is because I was doing our monthly keyword rankings check and noticed a specific keyword was ranking 30th. My colleague then double-checked about an hour later and said that it was actually ranking 32nd. So I went back and checked all of the keywords and a lot of them had changed position.

Then this morning I re-checked the aforementioned specific keyword and it's position had changed to 29th. Could this be a real-time search result update?

It has nothing to do with my browser settings as I checked all of that.

Thanks,
Alex

#algorithm #google #rolled #search results

yukon

Banned 9 years ago

You're not actually ranked for traffic If it's page #3 on the SERPs.

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Hillwalk Tours

9 years ago

Can you explain what you mean?

I'm not talking about the traffic, it's more about the fact that we're changing positions nearly on an hourly basis - the guys over at searchengineland reported back in December that this could be the next Google update -

"The next Penguin update is expected to be real-time, meaning as soon as Google discovers the links to your site, be they bad or good links, the Penguin algorithm will analyze those links in real time, and ranking changes should happen in almost real time."

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yukon

Banned 9 years ago

Originally Posted by Hillwalk Tours

Why do you even care?

Position 29 gets the same traffic as position 129, no traffic.

Your page will continue to bounce around the SERPs until you have strong links. It's not an algo. update, it's how the SERPs have worked for years.

Thanks
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Hillwalk Tours

9 years ago

Originally Posted by yukon

Why do you even care?

Again, it's nothing about traffic - it's part of my job to complete a ranking report and if they're going to be constantly changing then I need to know.

Thanks
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yukon

Banned 9 years ago

Originally Posted by Hillwalk Tours

Again, it's nothing about traffic - it's part of my job to complete a ranking report and if they're going to be constantly changing then I need to know.

Sure it's going to be constantly changing, this is SEO, nothing is written in stone guaranteeing a fixed SERP position.

Like I said, until you get decent links that can hold their own weight on the SERPs you will keep bouncing around the SERPs. Google is calculating your link profile authority & thousands of other link profiles at the same time per each keyword. The stronger link profile wins & has a better chance at holding a more steady SERP position.

Thanks
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Hillwalk Tours

9 years ago

Originally Posted by yukon

Sure it's going to be constantly changing, this is SEO, nothing is written in stone guaranteeing a fixed SERP position.

But nearly hourly? Was this always the case? I do a monthly report and this is the first time I've noticed them changing on an hour to hour basis - on a few keywords at least

Thanks
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yukon

Banned 9 years ago

Originally Posted by Hillwalk Tours

But nearly hourly? Was this always the case? I do a monthly report and this is the first time I've noticed them changing on an hour to hour basis - on a few keywords at least

Yes it can easily happen hourly depending on what you're doing with your domain & link profile & what the other 28 competition in front of you are doing with their own domains & link profiles.

What's the niche & is the keyword high traffic volume (tougher competition) or Google News related?

Thanks
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Hillwalk Tours

9 years ago

The niche is a walking route in England - unfortunately that walking route also shares it's name with a popular radio station in America so I feel like we're fighting a losing battle!

Thanks
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yukon

Banned 9 years ago

Originally Posted by Hillwalk Tours

The niche is a walking route in England - unfortunately that walking route also shares it's name with a popular radio station in America so I feel like we're fighting a losing battle!

Not really, I kinda doubt most US traffic is looking for walking routes in England, so, GEO target your webpages with LSI keywords that describe the walking routes physical location.

That's probably not a niche that would have Google News showing on the first page of the SERPs for your keywords so no bouncing from the latest news.

What's the competition like on the 1st page of the SERPs, do those domains/pages bounce a lot? If those 1st page SERP listings are bouncing that means everything below them is also bouncing.

Thanks
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Hillwalk Tours

9 years ago

Hmm interesting, I'll have a look into the LSI keywords. Just using the american radio station as an example -

If someone types in 'coast to coast' (which is the route name and also the radio station name), a lot of the first serps are for the radio station, because we're targeting .com rather than .co.uk. However if we use a longer tail keyword such as 'coast to coast walk england', the route dominates the serps and the competition is quite high.

How can I tell if the competition on the 1st page of the SERPs are bouncing? Sorry, probably a lot of easy questions here!

Thanks
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yukon

Banned 9 years ago

Originally Posted by Hillwalk Tours

Yea, that's tough competition (coast to coast walk england), you're up against Wikipedia, National Geographic & Tripadvisor. Well, we know Wikipedia hasn't been bouncing on the SERPs.

To be honest that's not a realistic keyword to try & rank pages. It does have 4 thumbnail image positions that you could target. Images rank just like pages with followed backlinks & usually easier than pages (less competition).

You need to be realistic while doing keyword research.

You can check competition SERP positions the same way you check your own domains though If you do manual searches with a browser use an incognito browser with no browser history or cache.

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Hillwalk Tours

9 years ago

That's great thanks - 'coast to coast walk england' is just one of our keywords across 5 websites (targeting different languages and countries) and numerous tour routes so it's not too much of a major concern, but it would be nice to be up there on page one obviously!

Originally Posted by yukon

To be honest that's not a realistic keyword to try & rank pages. It does have 4 thumbnail image positions that you could target. Images rank just like pages with followed backlinks & usually easier than pages (less competition).

So you think we could try to get some of our Coast to Coast images ranking?

Thanks
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yukon

Banned 9 years ago

Originally Posted by Hillwalk Tours

Yea, those 4 ranked competition images are all weak for SEO.

The downside of ranked images is it does take an extra click for traffic to reach your webpage but they're usually easier to rank, so, better than nothing on tough competition keywords.

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nettiapina

9 years ago

Originally Posted by Hillwalk Tours

But nearly hourly? Was this always the case? I do a monthly report and this is the first time I've noticed them changing on an hour to hour basis - on a few keywords at least

I'm not sure about hourly changes - watching SERPs that closely would be a waste of time to me. But yes, the rankings do often change from day to day for no apparent reason. Especially if you're working on SEO, and if the keywords have strong competition.

Thanks
1 reply

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Links in signature will not help your SEO. Not on this site, and not on any other forum.
Who told me this? An ex Google web spam engineer.

What's your excuse?

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beanstalkwebsolutions

9 years ago

Originally Posted by nettiapina

Yeah Well said, But How to utilize that & how to work if am getting certain drops or else at stable position! If my keywords going down means to goes suddenly back!

Thanks
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nettiapina

9 years ago

Originally Posted by essentialoilindia

Yes Google have published newest Update of algo specially work for your back-link, Dead or Spam, so you should to remove it

Remove backlinks? Does that make sense even to yourself?

Disavowing weak or pointless backlinks is usually a waste of time. Google usually lets you know if they're unhappy with your spam backlinks.

Originally Posted by beanstalkwebsolutions

Yeah Well said, But How to utilize that & how to work if am getting certain drops or else at stable position! If my keywords going down means to goes suddenly back!

You don't. Just keep making your site rank better in the SERPs. When you get to the top positions the rankings don't change that often in my experience, but that depends on your competition.

Rankings of 30+ are fairly pointless, and the results do fluctuate all the time. It's just a waste of time and energy to focus on any single drop or small improvement.

Thanks
1 reply

Signature

Links in signature will not help your SEO. Not on this site, and not on any other forum.
Who told me this? An ex Google web spam engineer.

What's your excuse?

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WebmasterJSP

9 years ago

Hello
I noticed the same thing.One of the keyword i was working on use to fluctuate on pages 6 to 7 on google.A week ago it was finally on page 3 . .this week its no where to be found.
Checked this morning its the same result
i understand if your ranking drops it either goes 4 to 5 pages down but its still visible somewhere on the search engine
Website looks okay
I am confused what might have gone wrong!

Thanks
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Hillwalk Tours

9 years ago

Originally Posted by WebmasterJSP

Well over at searchengineland they reported last year the next Google update as -

'The next Penguin update is expected to be real-time, meaning as soon as Google discovers the links to your site, be they bad or good links, the Penguin algorithm will analyze those links in real time, and ranking changes should happen in almost real time.'

So if you've had some dodgy links recently then that will probably affect your site like it is. Have a check of your link profile!

Thanks
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WebmasterJSP 9 years ago

Didn't go for any dodgy links so far. Created few but authority backlinks. Rest all the keywords are in good ranking. Will wait for few days to see any changes in the ranking.We just cant predict what google is up to ,they always walk 10 steps ahead of us.
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yukon

Banned 9 years ago

Originally Posted by Hillwalk Tours

It doesn't matter If it's daily, the SERPs have been updated daily since 1997.

You still don't know which link would be a problem link based on daily SERP updates because it might take Google days/weeks/months to first find a backlink you've built.

Thanks
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nettiapina

9 years ago

Originally Posted by WebmasterJSP

I noticed the same thing.One of the keyword i was working on use to fluctuate on pages 6 to 7 on google.A week ago it was finally on page 3 . .this week its no where to be found.

This is completely normal, and happens all the time. Pages that are this weak in SERPs may just bounce around in a random looking fashion. You were not ranking in the first place, then were not ranking a little less, and now you're not ranking a little more.

A recent anecdote: I'm tracking a keyword that's a competitive one. I'm pretty sure that we don't even have the keyword on the site (but do have content to match it, and variants of the keyword). During the past month our results went from 70ish to > 100, then back to 40 range, and back to > 100 again. I've even have seen the page to pop up in the searches for a single day.

Sure, it'd be nice if Google's algo figuratively made up it's mind, but it's usually a waste of time and energy to worry that much. We've tracking some similar keywords, and there's an upward trend. That's the key thing. If you've totally tanked your rankings across multiple similar keywords then you might've done something wrong, or there might be an issue somewhere.

Thanks

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Links in signature will not help your SEO. Not on this site, and not on any other forum.
Who told me this? An ex Google web spam engineer.

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Carl Hardy 9 years ago

Google updated core algorithm latest but not Penguin . it lasi Penguin update is on Penguin 6 (Penguin 3.0) on October 17, 2014
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essentialoilindia 9 years ago

Yes Google have published newest Update of algo specially work for your back-link, Dead or Spam, so you should to remove it
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New Google Algorithm Rolled out?

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