I own a local home service company. Last year, I purchased one of my competitors. Their office is across the city from me in a different suburb and I think that getting on google maps and doing a little local SEO might bring some traffic.
They had a Wordpress website up that is somewhat comparable to mine as far as products and services. However, they don't get a lot of traffic and I get 7500-9000 visitors a month. I don't think that they ever spent any time building citations, PPC, or any Social ads. My question is this: I have built a page on my site with the name of the city that the company is in.
For example: Mysite.com/areas-we-serve-theircity
Should I SEO the 2nd site and try to get it to rank, or start building citations to the secondary page on my current site?