On Page & Off Page SEO checklist for beginners
- SEO |
URL structure (Using a matching keyword in the url) & title tag
Check for Canonical URL's ( http://mydomain.com/shirt.html & http://mydomain.com/apparel/shirt.html)
Keywords (use niche, long tail keywords). Be smart, please don't over use keywords
Meta description (Abstraction of the website)
Heading tags (H1 - H6 tags )
Doctype declaration (SEO Tools, Software and Articles - SEO Site Checkup | SeoSiteCheckup.com)
XML Site map
Robots.txt
Image alt tag attributes
Missing anchor text for links
Content on website/page - relevancy
Page speed issues (Don't use flash & heavy animated objects)
Mobile friendliness
Check for W3C standards (World Wide Web Consortium) - W3C is an organization that was created in order to develop and maintain the standards of the Internet - (https://validator.w3.org)
Internal linking
External linking
Off Page:
Writing articles/blogs
Directory submission
Social bookmarking sites
Business profiles creation
Outside link building
Social media marketing
Guest posting
Forum posting/commenting
Influencer outreach (Ask them to Tweet, write blog etc)
PR
Be patient & expect results in 6-12 months
Who told me this? An ex Google web spam engineer.
What's your excuse?