I had a nice campaign going along for months with a pretty major keyword showing a quality score of 7/10 in adwords. I rank number 5 in the organic results for this keyword. My CTR was always 2 to 2.5%. Last week out of nowhere my quality score fell to 3. How is this possible? I have a good CTR and Google itself acknowledges in its organic rankings that my site is quite relevant to the keyword.
This has happened before. The minimum bid rose 500% and I paused the keyword. Within a few weeks, suddenly Google is accepting my old low bid.
Can anyone help explain this? Sometimes I love adwords and sometimes I just never want to hear the word Google again!
#contradicts #google #quality #score
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