How much new information is needed to get ranked on search engines?

I would aim for 300-words minimum for each page or post you publish. But even more important, write helpful or engagjng content. Google is also looking at engagement metrics such as ctr and time of site.

But you could rank pretty fast if you have some cool content in place and a couple of links or just some good old fashioned traffic!

As much as you want to share. Have your unique style. Create long original and informative content.

Thank you for your replies. I'm well aware that original, informative content will rank well on SE. But I asked about cases where I can't have 100% new information about particular subject. If my article is Tom Hanks's biography I can have 100% original text, but I can't have 100% new information, because someone already published on the internet known facts from Tom Hanks's life.

So I wonder is it enough to make new, interesting story about Tom Hanks's life based on already published information or I would have to add few (or more) new, unpublished facts from his life?

Hi Tracker,

If you really want to hit the first page of the search results, you'll want at least 2,000 words with the target keyword in there 1% of the time - so roughly 20 times for a 2,000 word post. It's OK to rehash facts as long as you put them in your own words.

Check out #1:
Most shared / word count study

What you want to do is look at the first page of the search results using an "incognito search" in Chrome, paying particular attention to the first three results and then top those articles - more information, higher word count, more outbound links (to external resources), an image every 150 - 200 words, and some internal links to other posts on your site.

You can use a word count tool like the one below to see how many words you need to outdo the existing posts on the first page:

Bulk Web page Word Count checker (online) - SEO Review Tools

Word count and all of the other characteristics I mentioned will only get you so far, though. Ultimately, you need backlinks to the article.

So once you've put it together, you'll want to look at who's linking to the first three posts in the search results for your target keyword. You can do that for free with the free trial version of Raven Tools or Moz's Open Site Explorer (credit card).

Export the links as an Excel file and then type the URLs into Email Hunter:

https://emailhunter.co/

That'll bring up the contact email addresses for the site's admins. Shoot them an email complimenting their site or an article on there, tell them about your new post mentioning that it's more up-to-date and thorough, include a link, and then ask what they think about it. If they like it, ask if they wouldn't mind linking to it.

Do that for all of the sites that are linking to it. If you're not on a budget, you can speed up the process using Buzzstream.

It's a hustle, but that's how you hit the first three spots of the search results.

Best,
Matt

You don't need articles to rank pages so counting words is useless.

Anyone that gives you a magic number is just making up nonsense.