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The cost of Google adwords

by ducatibatty
8 replies
  • SEO
    • |
How can google charge 5 pounds per click in a newbie adwords account(me) yet charge 5 pence for the same keyword for a large corporation account?
#adwords #cost #google #keyword cost
  • Profile picture of the author johnymartin11
    Well I just tried adword once when godaddy give me free of cost of $25 adword value, and I was satisfy with their performance as well.

    But 5 pounds per click thats really huge ... by the way what is your niche.
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    • Profile picture of the author dburk
      Hi ducatibatty,

      It's your Quality Score that causes you to pay such a high price.

      Undoubtedly you have earned a poor Quality Score and this is AdWords way of discouraging you from continuing until you improve your account structure, bidding strategy, ad text and landing page. All of those can impact your QS.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author johnmiley
        It may be your quality score, but it may also be related to the maturity of your account. And both are applicable to your current issue.

        If the corporate account you cited has a long track record of activity, and even profitable activity, Google gives it a gold-star. Hence, lower click prices.

        New accounts, not that much unlike new websites, need to develop some "legs" to prove the user knows what s/he's doing.

        You've heard about the "stupid tax" Google imposes, and that's what we all content with on new ventures with Google, even Adwords accounts.

        It's all Big Brother-ish, really. But Google weighs all aspects, and a new account is no different.

        If you prove you can drive traffic, convert on a relevant Landing Page, and get high click-through-rates, your price per click can drop like a stone over a week or three. Sometimes in a few days.

        Test it out.

        Greenhorn websites, accounts and so on are viewed with caution, until the Big G sees measurable results.
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  • Profile picture of the author ducatibatty
    Thanks Guys thats really good advice
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  • Profile picture of the author MaxineKelly
    Well accept thanks from me also because this one is also informative to me as well. I am also looking for these kind of information.
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  • Profile picture of the author shawnhog
    Banned
    [DELETED]
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    • Profile picture of the author John Hocking
      You can check your quality score

      Login into adwords

      Click on your Campaign Name
      Click on your Ad Group Name

      Once on the Ad Group page, look at the four sub tabs right above the content block

      If keywords is not currently selected, click on it

      Next to each keyword you will see a magnifing glass icon. Hover your mouse over the icon.

      This will show you your quality score for the keyword in relation to your add. It will also show you the minimum bid.

      Ex: Quality score: Great
      Minimum Bid : $0.04

      If your quality score is poor, then here are some things you can do to improve it.

      1) use only one keyword phrase per Ad Group.
      2) use the keyword phrase in the title or body of the ad
      Each time the keyword matches the search term, it will be highlighted and improve click throughs.

      3) Create a targeted landing page for the ad that is optimized for the keyword phrase.
      4) Enclude other links on your landing page such as about us, contact use or links to other pages. This will improve the quality of the landing page and give the vistor options if they are not interested in your landing page.

      5) if your landing page forces optin, add an option for getting some information without opting in.

      If you want me to take a look at the ad and landing pages your can PM them to me.
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