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Is IFTTT a Good Tool for SEO

by TrafficFlow
10 replies
  • SEO
    • |
I see people are syndicating posts using the IFTTT to auto post to social media accounts and Web 2.0 accounts to try to boost their blog's ranking in Google.

Does anyone know if it works?

Does it only work for unique content or will it also work for say a video site that only has youtube videos on it without unique content.
#good #ifttt #seo #tool
  • Profile picture of the author irawr
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    Originally Posted by TrafficFlow View Post

    I see people are syndicating posts using the IFTTT to auto post to social media accounts and Web 2.0 accounts to try to boost their blog's ranking in Google.

    Does anyone know if it works?

    Does it only work for unique content or will it also work for say a video site that only has youtube videos on it without unique content.
    It works for strategies that involve building up social media traffic, followers, shares, and what not. I would suggest you use IFTTT for that and not worry about Google.

    As far as syndicating content, are you talking about syndicating content on social media to 2.0s? That depends on a bunch of things. I can think of a few strategies that might help get Google traffic but it would be pathetic amounts and it's pretty spammy.

    But should you use it to syndicate content from your Medium to your Blogger to your Weebly. In my opinion, that's spamming, there's no value added by syndicating it to your own sites. The content will be duplicate as well so Google will be playing the "pick which one to rank" game. Which the site with the most authority always wins.
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    • Profile picture of the author TrafficFlow
      I was referring to syndicating content from a wordpress self-hosted site to wordpress and other Web 2.0 sites.
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      • Profile picture of the author irawr
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        Originally Posted by TrafficFlow View Post

        I was referring to syndicating content from a wordpress self-hosted site to wordpress and other Web 2.0 sites.
        If it's duplicate content then Google is going to pick one and ignore the rest. If you search for that content, you will be able to find it by going to the very last page of the SERP and clicking "repeat the search with the omitted results included" Note: any unique content on that page will still rank. So if you edit the post and do some curation, the curated part will still rank, but usually when people do that, the unique content is quite thin, so it won't do that well. Again, still very useful to get social media traffic. You can just curate someone's content then share it around, linking to your page. This works great if you have multiple "avatars."

        Shortcut to get there is either set Google to display 100 results at a time and go to page 4-5 or go to page two and edit the Google search URL where it says "start=200" change that to 550 and press enter. That should get you pretty close to the end, if you go too far you will have to go back a bit to find the last page for that index.
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        • Profile picture of the author TrafficFlow
          Not sure what you mean by: This works great if you have multiple "avatars."

          Are you referring to the avatars that show up on say a Facebook fanpage? I didn't think Google looked at avators.


          Originally Posted by irawr View Post

          If it's duplicate content then Google is going to pick one and ignore the rest. If you search for that content, you will be able to find it by going to the very last page of the SERP and clicking "repeat the search with the omitted results included" Note: any unique content on that page will still rank. So if you edit the post and do some curation, the curated part will still rank, but usually when people do that, the unique content is quite thin, so it won't do that well. Again, still very useful to get social media traffic. You can just curate someone's content then share it around, linking to your page. This works great if you have multiple "avatars."

          Shortcut to get there is either set Google to display 100 results at a time and go to page 4-5 or go to page two and edit the Google search URL where it says "start=200" change that to 550 and press enter. That should get you pretty close to the end, if you go too far you will have to go back a bit to find the last page for that index.
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          • Profile picture of the author irawr
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            Originally Posted by TrafficFlow View Post

            Not sure what you mean by: This works great if you have multiple "avatars."

            Are you referring to the avatars that show up on say a Facebook fanpage? I didn't think Google looked at avators.
            Having multiple sets of social media accounts and identities or pen names.

            Originally Posted by RichBeck View Post

            Kurt has an excellent IFTTT related product covering Video Marketing and SEO - Toob Ring of Fire (not an affiliate link).
            No idea about Kurt's product, but he doesn't claim that it "does SEO" or "improves your rankings."

            Kurt is a pro so I'm sure the claims are clean and I'm sure the product is fine. To me it sounds like a way to market videos and do video SEO.

            I'm not completely sure why you would bring this up, the OP is asking about syndicating content on web 2.0s, videos are typically embedded and not duplicated, so the embeds are like links to the video (kind of.)

            Originally Posted by TrafficFlow View Post

            video site that only has youtube videos on it without unique content.
            If you mean individual videos that's a lot different then a video site. Using IFTTT to share embedded videos across multiple parasites will help as long as those parasites are built up, have links, and followers. If you register a web 2.0 and start embedding videos on it, that brand new parasite has no authority flowing to it, so it's not going to do very much for the video, if anything at all. If were talking about ultra low comp keywords, then anything is better than nothing. As far as marketing the video, the parasite doesn't actually need any links at all, but if it has real followers, they might check the video out.

            I hope this is sorted out. I didn't interpret your question like RichBeck did, I'm not saying he's wrong, that's just not what I thought you meant. So to answer that part of your question specifically, it depends what you mean: IFTTT to market a video site, or individual youtube videos.
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            • Profile picture of the author Kurt
              Originally Posted by irawr View Post

              Having multiple sets of social media accounts and identities or pen names.



              No idea about Kurt's product, but he doesn't claim that it "does SEO" or "improves your rankings."

              Kurt is a pro so I'm sure the claims are clean and I'm sure the product is fine. To me it sounds like a way to market videos and do video SEO.

              I'm not completely sure why you would bring this up, the OP is asking about syndicating content on web 2.0s, videos are typically embedded and not duplicated, so the embeds are like links to the video (kind of.)



              If you mean individual videos that's a lot different then a video site. Using IFTTT to share embedded videos across multiple parasites will help as long as those parasites are built up, have links, and followers. If you register a web 2.0 and start embedding videos on it, that brand new parasite has no authority flowing to it, so it's not going to do very much for the video, if anything at all. If were talking about ultra low comp keywords, then anything is better than nothing. As far as marketing the video, the parasite doesn't actually need any links at all, but if it has real followers, they might check the video out.

              I hope this is sorted out. I didn't interpret your question like RichBeck did, I'm not saying he's wrong, that's just not what I thought you meant. So to answer that part of your question specifically, it depends what you mean: IFTTT to market a video site, or individual youtube videos.

              Rich probably brought up Toob Ring of Fire because it deals with IFTTT and how to set up IFTTT accounts. This will be similar whether a person is trying to do SEO for videos or for their own sites. The "ring of fire" is actually an IFTTT "ring" or network.


              For Youtube, an IFTTT network is usually all you need to do to rank videos for many keywords. However, for competitive keywords and when using other parasites you'll want to build links to your IFTTT accounts.


              Also, there's about 20 accounts that work with IFTTT and Youtube. Not all of them allow you to embed YT videos. Some of them only create links to videos on Youtube.
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  • Profile picture of the author RichBeck
    Kurt has an excellent IFTTT related product covering Video Marketing and SEO - Toob Ring of Fire (not an affiliate link).
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  • Profile picture of the author Kurt
    IFTTT is a very good tool to use for ranking Youtube videos. It also has some value in "regular" SEO, particularly in helping to rank parasites.

    There's two schools of thought with this type of syndication. The first is a "branded" network and the other is a "keyword based" network.

    A branded network is where you take a brand or a person's name and use the same (or very close to the same) on all the network accounts. It's normal and natural for a person or brand to have accounts across multiple social sites. IMO, IFTTT is best for these branded accounts. I would worry less about any possible duplicate content/duplicate anchor text issues with branded networks than I would with keyword networks.

    Keyword networks tend to use variations of keywords as the account names. These tend to be a little more "tricky" than branded networks concerning IFTTT. I would tend to be more inclined to use them for trying to rank a parasite than my own domain. With parasites, there's little risk other than time invested.

    To take this a step further, Youtube is a parasite and Google probably isn't as likely to penalize their own properties for duplicate content. Maybe ignore the duplicates, but they want people to see YT videos, so probably isn't as inclined to penalize networks that contain YT videos and links as they may be for others. But who really knows?

    You can avoid some of the duplicate content issues in how you set up IFTTT. You can just add titles and URLs, and mix in descriptions, add them in different orders for each account, etc.

    Definitions are always a little different. Let me say that my definition of a parasite is an authority site that allows you to create content on it. The purpose of a parasite, IMO, is to have it rank directly in Google and not to use it to pass link juice to another money site. The parasite IS the money site. It should have quality, original and unique content.

    I would say "go for it" when using IFTTT on a parasite and use a bit more caution when using IFTTT on your own domain.

    As far as using IFTTT to promote a site with only videos...you need to give Google some words to index. Add optimized text to the pages. Also, you need to be sure to add video schema markup language (Google it) to the pages with the embedded videos to tell Google what the pages and videos are about.
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    • Profile picture of the author TrafficFlow
      Thanks. Just did some research and found a definition of parasites at this link

      https://www.quora.com/What-is-meant-...site-SEO-pages

      Originally Posted by Kurt View Post

      IFTTT is a very good tool to use for ranking Youtube videos. It also has some value in "regular" SEO, particularly in helping to rank parasites.

      There's two schools of thought with this type of syndication. The first is a "branded" network and the other is a "keyword based" network.

      A branded network is where you take a brand or a person's name and use the same (or very close to the same) on all the network accounts. It's normal and natural for a person or brand to have accounts across multiple social sites. IMO, IFTTT is best for these branded accounts. I would worry less about any possible duplicate content/duplicate anchor text issues with branded networks than I would with keyword networks.

      Keyword networks tend to use variations of keywords as the account names. These tend to be a little more "tricky" than branded networks concerning IFTTT. I would tend to be more inclined to use them for trying to rank a parasite than my own domain. With parasites, there's little risk other than time invested.

      To take this a step further, Youtube is a parasite and Google probably isn't as likely to penalize their own domain for duplicate content. Maybe ignore the duplicates, but they want people to see YT videos, so probably isn't as inclined to penalize networks that contain YT videos and links as they may be for others. But who really knows?

      You can avoid some of the duplicate content issues in how you set up IFTTT. You can just add titles and URLs, and mix in descriptions, add them in different orders for each account, etc.

      Definitions are always a little different. Let me say that my definition of a parasite is an authority site that allows you to create content on it. The purpose of a parasite, IMO, is to have it rank directly in Google and not to use it to pass link juice to another money site. The parasite IS the money site. It should have quality, original and unique content.

      I would say "go for it" when using IFTTT on a parasite and use a bit more caution when using IFTTT on your own domain.
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