2 sites with low DA + PA and unoptimised <title> outranking all for competitive search term, How ?

by massam
5 replies
  • SEO
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Im doing some keyword research for a new client, Ive found 2 anomalies for competitive search terms where sites with unoptimised <title> tags, poor backlinks and other stats, (compared to the other sites listed in the SERP) are out ranking everyone and claiming the #1 spot

The 2 search terms are :

Interior designers London- #1 new-id.co.uk - OSE info
Interior designer London- #1 nstudio.co.uk - OSE info
(interestingly they hardly rank at all for any modification of those search terms)

The only thing i could think of is that they both had some really good links using that exact anchor text, but ive been checking OSE for the past month both in the backlinks and the just discovered but couldnt see anything like that.

I conducted the SERP checking from a laptop with a broadband connection based in London, although im not very local to either of these locations im about an 8th of the cities distance away from one of those location and about half a cities distance away from the other. So i dont think its a local skew thats causing the SERP rankings.

For both sites i can see they had old domains which now redirect to the them :

New-id.co.uk = newidinteriors.com - OSE info - PA1, DA1
Nstudio.co.uk = intarya.com - OSE info - Da 32, PA43
Although the intarya domain was quite strong with good backlinks (but nothing above par comapred to the other sites the nstudio.co.uk site is now outranking, the anchor text was mostly natural with only some keyword anchor text from PA1 pages.

The newidinteriors.com didnt seem to have a backlink profile, both PA1 and DA1.

Ive linked to screenshots of the SERP pages below, but feel free to dig further :

http://i.imgur.com/A70jXse.png
http://i.imgur.com/HWkjmDf.png

Any idea what's going on here ?
#<title> #analysis #competitive #low #outranking #ranking #search #serp #sites #term #unoptimised
  • Profile picture of the author MikeFriedman
    Pretty simple.

    PA and DA have nothing to do with rankings and OSE is a pretty unreliable way to check links of a domain.
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    • Profile picture of the author massam
      Thanks MikeFriedman

      If we disregarded PA + DA, and looked at those sites, any idea how they are still ranking #1 ?
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      • Profile picture of the author DABK
        You look at the onpage optimization, at the internal linking structure, at the backlinks they have.

        1 link from 1 strong page can do the trick in many cases.

        Use common sense not PA and DA. If you have an insurance company website in Las Vegas, what's better, a link from the homepage of a home inspector in Las Vegas (or a mortgage broker or a real estate agent) or a bunch of links from tumblr or ezinearticles.com?

        And, if the homepage you're getting the link from is ranking at the top of page 1 for some of the hard keywords in that niche, Las Vegas home inspector, Las Vegas mortgage broker, you know it's an extra good link.

        Originally Posted by massam View Post

        Thanks MikeFriedman

        If we disregarded PA + DA, and looked at those sites, any idea how they are still ranking #1 ?
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        • Profile picture of the author irawr
          Banned
          Originally Posted by DABK View Post

          or a bunch of links from ezinearticles.com?
          That's the ninja method to DROP BOMBS on Google SERPs, don't tell them that. WOW...
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  • Profile picture of the author paulgl
    Originally Posted by massam View Post

    Im doing some keyword research for a new client,....

    Any idea what's going on here ?
    Yeah. Yet another clueless person ripping people off.

    DA, PA ?! ! ! ! ! Oh man. That is so sad.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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