Investing in SEO Useless?

24 replies
  • SEO
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Curious to know if Investing in SEO services is a waste of money? Alot of people are claiming that Google has won the war vs SEO experts. Is it an intelligent move to give up on SEO and simply move all budgets to PPC?
#investing #seo #useless
  • Profile picture of the author TenaciousGrease
    Jesus man, will you just pick one thing and stick to it? Look at your post history, you're clueless and trying new things it seems every 3 or 4 days!
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  • Profile picture of the author Amolcityweb
    Investing in SEO is not useless & never it will be. You can generate good revenues through good strategical SEO.
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  • Profile picture of the author onlinesmsshop
    Every SEO expert has a good. Amazing, Effective, Efficient Strategy that you will do better with time saving work.
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  • Profile picture of the author dkate9
    SEO will never be dead atleast not for another decade. Though it is changed now a days and more focused towards proving quality content and get relevant, niche links and much more.

    So, yeah it is progressed and so are SEOs.
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  • Profile picture of the author YourGoToWriter
    SEO is not a waste of money. I agree that it will never be useless. It could actually provide you with good results especially when you provide good, effective, creative and relevant contents. If you're thinking that a business is better off with PPC. You're wrong.
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    • Profile picture of the author Sparkster
      Originally Posted by YourGoToWriter View Post

      SEO is not a waste of money. I agree that it will never be useless. It could actually provide you with good results especially when you provide good, effective, creative and relevant contents. If you're thinking that a business is better off with PPC. You're wrong.
      I would appreciate it if you could substantiate this statement:

      "If you're thinking that a business is better off with PPC. You're wrong."

      The OP sells oil.

      Tell me how compelling and creative articles about oil is going to beat out PPC in every situation.
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  • Profile picture of the author George Schwab
    2016 SEO is 'second best' or in other words: You can do better things, a lot faster

    PPC is expensive, however only if you dont know how to do it.

    Best education: study your competitors. They already have been there, done that.

    So of course they already got all the best + cheapest keywords nailed down.

    Once you understand that, SEO is for slow people.
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    • Profile picture of the author DABK
      Nah, it's for good marketers. Good marketers get clients via as many viable streams as possible.

      Originally Posted by George Schwab View Post


      Once you understand that, SEO is for slow people.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by DABK View Post

        Nah, it's for good marketers. Good marketers get clients via as many viable streams as possible.
        If you buy his forum sig ebook you'll be rich so SEO doesn't matter.
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  • Profile picture of the author 3wCorner
    Investing in SEO Useless?
    That's not true. As long as there is search engine result ranking for organic searches, there is SEO.
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  • Profile picture of the author webby0031
    did we actullay define what "investing in SEO" is ? we didnt did we
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  • Profile picture of the author George Schwab
    "investing in SEO" is what most people do when they flush money into any kind of backlinks
    that make your site "jump" to the frontpage. One week it's a $100 next week it could be $250.

    While you wait....

    I've done that, and I was top10 for a com.intend keyword combo for about 10 years.

    It's not bad, it's just not predictable, due to penalties (when you buy a few crap gigs)

    All in all I don't want to go back to that.
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  • Profile picture of the author Quenton Fyfe
    Not necessarily...

    SEO is not dead - but it HAS changed over the last few years.

    Today, good SEO is not about finding tricks that fool search engines in the short term - most of the obvious loopholes have been closed up long ago.

    Now, SEO is more about making sure search engines can find the content on your site, and that you present it to them in the best possible way.

    Effective modern SEO has a lot in common with marketing and PR - it involves raising your profile online - and making sure it's done the right way, so that search engines understand and take account of your online profile.

    Investing in a good quality SEO service, or in SEO training can be an excellent investment, and give you great ROI over the long term.

    Unfortunately, there's a lot of low quality SEO services around - and investing in those is more likely to cause problems - and could even get you penalised by Google.

    So the problem is, how to tell the good SEO services from the bad ones. In general:

    * You won't get quick results - unless there's something wrong with your site that can be fixed. SEO is a long term, ongoing process.

    * If it sounds too good to be true, then avoid it like the plague.

    * Steer well clear of any form of link building services until you really know what you're doing - it's the scammiest area of all - and buying a gig on Fiverr or somewhere similar is often a one way trip to a penalty. It's also the most difficult area to clean up if you end up buying the wrong service.

    Not to say there aren't good link-building services available - but they're few and far between, and usually not cheap.

    SEO is one area where it really pays to be an informed consumer - even if you don't want to do it yourself, you'd be wise to understand a bit about it yourself before buying SEO services.

    That way you can talk intelligently to the SEO service provider about what they're planning to do to your site. It's the only way to understand the risk profile of the SEO that's being proposed, and you can judge whether you're comfortable with that level of risk.

    Summary - SEO itself is not a waste of money - and nor are good quality SEO services, consultancy and training. But a lot of the SEO services out there are not good quality - and they ARE a waste of money.

    You need to build up sufficient knowledge and experience so that you can tell the difference.
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  • Profile picture of the author zoro
    There's this way SEO, and then there's this way SEO, cause every one has a different approach. It works, but so do you, you need to work your bum off to stay ranking.

    With paid traffic you know what you get, and when you get it.

    IMHO, I would do some basic On & Off page SEO, and also use some paid traffic.
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  • Profile picture of the author coolmanyou2
    Calm down on the SEO. You can gain mad traffic other ways, need little $$. For example you can steal someone's readers by Google Adsense. Oops? What did I just say? Alright I spilled the beans you caught me. Now you got to thanks me.

    I will tell you how to steal someone's readers. Every website that tries to make money has Google Adsense, correct? In Google Adwords you can directly target a website with a specific ad. It is evil and requires a big budget but it is a easy way to beat the competition up.

    Okay Ill lay down some ground work. SEO, good way to get traffic. Can we control it? No not really. That should be 50% of someone's game plan, SEO. Think of SEO as passive. Stop going nuts over SEO guys. Focus on viral content and getting sponsorships and links from different websites. You want to dominate the internet. You are going to need to be a little evil and pay websites to recommend you. Links and your domain on different popular websites will give you a retarded amount of traffic.

    I love just sharing what I know.
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  • Profile picture of the author George Schwab
    "OH UHM, PRESS RELEASE?"

    yeah you're correct, we just found a new provider for that.

    that's where all these "as seen on cbs, nbc, fox, abc" things come from.

    All good media sites with real authority.

    Let's see what happens, still too early to tell.....
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  • Profile picture of the author brandonawadis
    Banned
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    • Profile picture of the author DABK
      Uh, read what the OP asked?

      Originally Posted by brandonawadis View Post

      For organic traffic it all starts with SEO so focus on it as much as possible.
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  • Profile picture of the author sprucevn
    It is not useless to invest in SEO. You need time and patience to see the benefits of SEO to your business. You must be really hard-working in creating unique content, build a good system link and link with social media to promote your site that is the best way to attract visitors to visit your site. You will be able to earn money and other benefits if you do SEO well and attract the number of visitors.
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  • Profile picture of the author Skywriting
    Originally Posted by DURABLEOILCOM View Post

    Curious to know if Investing in SEO services is a waste of money? Alot of people are claiming that Google has won the war vs SEO experts. Is it an intelligent move to give up on SEO and simply move all budgets to PPC?
    You are spot on with the premise of your question.
    Yes, poor SEO services are worse than a waste
    of time, they may be harmful.

    You must learn each of the SEO factors to understand
    the process well before you hire anybody.

    As Eben says, always hire a world class expert.
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  • Profile picture of the author kartherma
    I thought Google had a set of guidelines, a few videos, and even a class on this whole "SEO" thing.
    Pretty sure.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by kartherma View Post

      I thought Google had a set of guidelines, a few videos, and even a class on this whole "SEO" thing.
      Pretty sure.

      Some of those Google tutorials are fine but they will never tell you how to rank a page on Google SERPs (ex: followed links on authority pages).
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  • Profile picture of the author George Schwab
    Actually with all these local Seo experts here, let's dive in and explore SEO 2016

    I got a bit curious, maybe I lost touch. So tell me guys:

    How you do it 2016? Seriously, who is the man these days. Becker?

    If not who else is there to consult?
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  • It's not true. SEO is not a waste of money. It is still helpful in increasing the visibility of businesses in search engine results. With SEO, you can promote your website in search engines and with proper optimization, you can drive traffic to your website.
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  • Profile picture of the author sssworld
    Oh wait a minutes you said SEO in no more working ? are you drunk man ?
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