What's the Catch with Google's SEO Algorithm Changes?
- SEO |
My SEO "knowledge" and experience eventually come down to do-not-use-this-keyword-more-than-three-times-in-the-text. Yet, despite being a complete SEdiOt, I just couldn't help myself noticing that this is a surprisingly dynamic field. Every now and then, Google shakes the SEO ground a little bit. Actually, more than enough for SEO service providers start crying out loud that new work and more importantly new payments are required. Why? Does it really have to be this way? This is a regular "update" thing in order to improve "customer's experience," or we're talking about the full-scale Google conspiracy.
You had your fun, it's time for new SEO rules!
I haven't even tried to learn all there's to know about SEO before writing this article. I know it's a true mission impossible. Yet, I did see a list of all Google SEO Algorithm changes since 2000. You can rest assured this was quite a long list. So, why? Google is supposed to be a fair player, at least when it comes to advertising. So, you can pay or you can play on your own. Ah, yes, this is also one of the great SEO things that bothers me. You just can't get a straight answer when you ask a simple question: Which one is better AdWords or SEO? Back to Google's advertising the fair game.
If you want to appear as the #1 right here and now, then you pay to Google. Otherwise, you pay the SEO gurus to do their magic and give you the identical results, but with some differences. It's supposed to last a considerably longer. Unless, good old Google decides the mess SEO things up, again. This way, you're back where you started. Who's to blame? Is it good for business? Google allowed us to learn, apply and earn using SEO. Now, it's about time to play this game again according to new rules. It's just like Google's resetting the game. The only reason I can think of right now is that Google needs a reminder that the ads are what keep its machine running. So, it goes on and on.
One Algorithm - One World - One Illusion
OK, let's try to imagine the Google world with one single SEO Algorithm, which will stay the same for the indefinite period of time. What are the most likely things to happen, for Google, us, and SEO service providers? Well, the way I see it, the only party benefiting from this least likely scenario are the users of SEO and AdWords services. Google wouldn't be happy about it. Why? Because, my best guess is, Google would use quite a lot of new customers, who once had very nice SEO positions, but they lost them due to new algorithm changes. This way, they could stay where they're for the whole eternity. On the other hand, we have the entire SEO factory, or maybe it's more accurate to say an army of SEO doers, waiting to make sure your SEO dreams come true. If these algorithms don't change they will go out of business. When you put it this way, you can't help feeling sorry for Google, can you?
The poor old Google has no other choice than to mix the SEO cards, again and again. Or, maybe it doesn't have to. In the hypothetical world with a single SEO algorithm, some guys may easily get tired of seeing the same companies or websites at the top positions. So, in the act of an absolute desperation, you change your mind, you knock at Google's door, and you pay to play. Yet, this is a dangerous game to play. Something like this could hit Google back like a huge financial boomerang. Some brainiacs may decide to create a new Google, just like that. So, it's a delicate balance, which has to be maintained with these more or less regular algorithm changes. This way, everyone gets a "fair" piece of the SEO cake. Google can expect new customers, who just can't wait for new SEO to do its homework. SEO industry just got an excellent chance to "renew" all existing contracts. So, it's a win-win. Right?
Until the next SEO algorithm change
What if, I pay for some decent SEO work, and the very next day, the new SEO algorithm says, forget it buddy, it's not going to work for you? Is this the Google's way of saying, pay me, because I'm always the safe bet when it comes to SEO? This is my personal impression. There are just too many algorithm changes happening too often, or maybe this is just me. Eventually, it's Google's playground, Google's rules. What can we do about it?
I remember reading somewhere that these changes are the most efficient cure for the Black Hat SEO and other unethical activities. Great! The only trouble is that when you ask a simple question, how you feel about SEO algorithm changes, you get two faces. One has an adorable smile from ear to ear, while the other is sad and depressing. You don't have to be a rocket scientist to figure out who is who in this story, do you? SEO service providers are enthusiastic about the new hunting season. What about the users of SEO services? This is how we got all of those sad and frustrated faces. So, it's going to be like this until the end of Google time, is it? It's Google way or the highway.
OK Google, you're good at convincing people. I will use AdWords. I'm not going to stare at the calendar every single day waiting for the inevitable to happen. The algorithms come and go, the same applies to my money. Maybe, I need to do my math homework better. Which one is better and more affordable? SEO with the calculated algorithm change risk or AdWords for a particular period of time? I would really like to know which one pays off better. Until then, Scorpions' Wind of Change is no longer one of my favorite songs.
You had your fun, it's time for new SEO rules!
I haven't even tried to learn all there's to know about SEO before writing this article. I know it's a true mission impossible. Yet, I did see a list of all Google SEO Algorithm changes since 2000. You can rest assured this was quite a long list. So, why? Google is supposed to be a fair player, at least when it comes to advertising. So, you can pay or you can play on your own. Ah, yes, this is also one of the great SEO things that bothers me. You just can't get a straight answer when you ask a simple question: Which one is better AdWords or SEO? Back to Google's advertising the fair game.
If you want to appear as the #1 right here and now, then you pay to Google. Otherwise, you pay the SEO gurus to do their magic and give you the identical results, but with some differences. It's supposed to last a considerably longer. Unless, good old Google decides the mess SEO things up, again. This way, you're back where you started. Who's to blame? Is it good for business? Google allowed us to learn, apply and earn using SEO. Now, it's about time to play this game again according to new rules. It's just like Google's resetting the game. The only reason I can think of right now is that Google needs a reminder that the ads are what keep its machine running. So, it goes on and on.
One Algorithm - One World - One Illusion
OK, let's try to imagine the Google world with one single SEO Algorithm, which will stay the same for the indefinite period of time. What are the most likely things to happen, for Google, us, and SEO service providers? Well, the way I see it, the only party benefiting from this least likely scenario are the users of SEO and AdWords services. Google wouldn't be happy about it. Why? Because, my best guess is, Google would use quite a lot of new customers, who once had very nice SEO positions, but they lost them due to new algorithm changes. This way, they could stay where they're for the whole eternity. On the other hand, we have the entire SEO factory, or maybe it's more accurate to say an army of SEO doers, waiting to make sure your SEO dreams come true. If these algorithms don't change they will go out of business. When you put it this way, you can't help feeling sorry for Google, can you?
The poor old Google has no other choice than to mix the SEO cards, again and again. Or, maybe it doesn't have to. In the hypothetical world with a single SEO algorithm, some guys may easily get tired of seeing the same companies or websites at the top positions. So, in the act of an absolute desperation, you change your mind, you knock at Google's door, and you pay to play. Yet, this is a dangerous game to play. Something like this could hit Google back like a huge financial boomerang. Some brainiacs may decide to create a new Google, just like that. So, it's a delicate balance, which has to be maintained with these more or less regular algorithm changes. This way, everyone gets a "fair" piece of the SEO cake. Google can expect new customers, who just can't wait for new SEO to do its homework. SEO industry just got an excellent chance to "renew" all existing contracts. So, it's a win-win. Right?
Until the next SEO algorithm change
What if, I pay for some decent SEO work, and the very next day, the new SEO algorithm says, forget it buddy, it's not going to work for you? Is this the Google's way of saying, pay me, because I'm always the safe bet when it comes to SEO? This is my personal impression. There are just too many algorithm changes happening too often, or maybe this is just me. Eventually, it's Google's playground, Google's rules. What can we do about it?
I remember reading somewhere that these changes are the most efficient cure for the Black Hat SEO and other unethical activities. Great! The only trouble is that when you ask a simple question, how you feel about SEO algorithm changes, you get two faces. One has an adorable smile from ear to ear, while the other is sad and depressing. You don't have to be a rocket scientist to figure out who is who in this story, do you? SEO service providers are enthusiastic about the new hunting season. What about the users of SEO services? This is how we got all of those sad and frustrated faces. So, it's going to be like this until the end of Google time, is it? It's Google way or the highway.
OK Google, you're good at convincing people. I will use AdWords. I'm not going to stare at the calendar every single day waiting for the inevitable to happen. The algorithms come and go, the same applies to my money. Maybe, I need to do my math homework better. Which one is better and more affordable? SEO with the calculated algorithm change risk or AdWords for a particular period of time? I would really like to know which one pays off better. Until then, Scorpions' Wind of Change is no longer one of my favorite songs.
If you were disappointed in your results today, lower your standards tomorrow.