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Image Optimization: An easy SEO trick

by shraddhay
13 replies
  • SEO
    • |
Optimization of your site's textual content can be hard to pin down as the keywords need to go with the flow of the write up and cannot be stuffed. Gone are the days when keyword density was as high as 5% and search engines ignored. Now keyword stuffing is penalised and SEO specialists have to work a way around it. An easy trick is naming the images on the page. Search engines crawl even images on your site and if they find the image titles in sync with your over all content, you get a thumbs up and better credibility. The images on your site also get crawled by image search engines like Google Images. Therefore, they need to be tagged in any case.

How to get it right? Here are 4 simple tips that you can implement easily:

  • Alt tag: The code of your site must contain an alt tag for every image. The alt tag will speak to Google in its language and it will add up to the keyword density of your page. Suppose you are optimising your page for Italian food, a pasta picture can be tagged as Italian Pasta like this:

<img src="italian_pasta.jpg" alt="Italian Pasta" />

  • Image Size: Heavy images can pull down your site's performance. If the loading time is high, your bounce rates will be high and that will affect your SEO results. Sites with high bounce rates indicate poor or irrelevant content quality and search engines drop their rankings. Therefore optimize the images sizes. A file's extension determines its size. Therefore choose wisely a .png, .jpeg or .gif. And use photo editors to get the image size right. Don't use html coding to resize an image.

  • File Name: Don't use gibberish to name your image files. An alphanumeric code like DSN0019827.jpg can confuse the search engines. Use readable English language everywhere because that is what search engines understand. So, Italian_pasta.jpg is a lot better than DSN0019827.jpg. It gives you yet another opportunity to include your keyword without stuffing it in the textual content.

  • Image Captions: There is no proof that image captions help SEO but there is an indirect relation. And that too a solid one. Imagine a scenario on Google Images. If your image does not have a title, a user will click through it and close it for lack of information. Your bounce rate will increase. Search engines rank down sites with high bounce rates. So, add meaningful captions to your images. If you are showing a yummy dish in a picture, qualify it by calling it 'Delicious red sauce penne pasta made in Italian style'.

This is one of the easiest tricks of SEO. Inserting keywords via images is much better than overdoing it in the textual content. And it needs no professional. If you have some basic HTML coding experience, you can do the alt tags on your own.
#easy #image #optimization #seo #trick
  • Profile picture of the author yukon
    Banned
    This is basic image SEO and fine but the entire list is very weak compared to building followed links pointing directly at the image URL.

    Now it's your turn to participate in your own thread.
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  • Profile picture of the author letstrak
    Image optimization is a basic knowledge for SEO experts. Define alt tag of image after some day image are on google image
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  • Profile picture of the author AmberWhite
    Image Optimization in SEO is one of the easy trick as you mentioned but it should be done properly like when you compress the image for optimization it should not affect its quality & also one should define proper alt tag for the image with relevancy.
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  • Profile picture of the author ankurchabda
    Optimizing images for search engines is as essential as optimizing the articles. This is because individuals search for details using Google images, Bing images etc. Image optimization is a little distinct from content optimization. Here are some of the things an individual can do to get more organic traffic.
    1.Use a related and eye-catching image
    2.Use appropriate keywords
    3.Use alt tags and alt text
    4.Pay attention to anchor text
    5.Avoid spamming
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  • Profile picture of the author HayleyS
    [DELETED]
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  • Profile picture of the author Pete Speak
    Can any of you guys recommend a decent tool that can crawl my website to list images by size, so I can audit the ones that are too large to help optimization?

    I've tried Screaming Frog which gives me 90% of what I need, except it outputs the URL of the image, rather than where it sits on my website? My CMS is that rubbish that I'm unable to search it by the image ID. Any products out there that output the page URL in the report?

    Thanks
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Pete Speak View Post

      Can any of you guys recommend a decent tool that can crawl my website to list images by size, so I can audit the ones that are too large to help optimization?

      I've tried Screaming Frog which gives me 90% of what I need, except it outputs the URL of the image, rather than where it sits on my website? My CMS is that rubbish that I'm unable to search it by the image ID. Any products out there that output the page URL in the report?

      Thanks


      If all you care about is page loading time for SEO then you could just open the image folder on your host with Filezilla and sort the Filesize column. Assuming all your images are in one folder, or a few folders.

      Example:


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      • Profile picture of the author seoquicktop
        Banned
        Focusing solely on the number of keywords in your text is not the best investment of your time, especially if the texts are written for customers, not for robots ...

        Better course of action is to check top 10 websites for your keywords, read all of their content and try to come up with a perfect text that takes best information out of all these TOP web sites.

        Even better exercise is to try to come up with better structure of your page that beats your competition. If these issues are addressed, the number of keywords in your text would not matter.
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  • Profile picture of the author Zeus1
    Thanks so much for the tip, I had no idea that image names had anything to do with optimizing your site.
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  • Profile picture of the author ArunPable
    In SEO, Image optimization is one trick to rank your image at top position.
    1. Alt Tag - Brief define about image in alt tag
    [*]2 Image Title - Do properly keywords placement.
    [*]3 Image File Name - Make sure image file name replaced with keywords insisted of img001685.jpg
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  • Profile picture of the author Steven Henry01
    Thanks for your valuable post. More points have been clear from it.
    For improving the website position in Google we have to need to consider more points i.e. meta tags, website content etc. Without it, we cannot get good position.
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  • Profile picture of the author Parm Sandhu
    Alt tag is simple Image Optimzation, it would be better to go beyond and explain the image to search engines. E.g; car finance

    Image file-name: car_finance.jpg
    Alt: Car finance
    Title: Car finance
    Properties: This should explain the authorship and google credit to the person who optimized in this section, So you must optimize Properties in Photoshop or right click & see properties of every image and see the authroship and I didn't really see many SEOs are doing this.
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  • Profile picture of the author chenbui
    Thanks for SEO tricks about image. I think the Image Captions you are saying is right. It's will help improve the bounce rates.
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    • Profile picture of the author dburk
      Originally Posted by Zeus1 View Post

      Thanks so much for the tip, I had no idea that image names had anything to do with optimizing your site.
      Originally Posted by ArunPable View Post

      In SEO, Image optimization is one trick to rank your image at top position.
      1. Alt Tag - Brief define about image in alt tag
      [*]2 Image Title - Do properly keywords placement.
      [*]3 Image File Name - Make sure image file name replaced with keywords insisted of img001685.jpg
      Originally Posted by chenbui View Post

      Thanks for SEO tricks about image. I think the Image Captions you are saying is right. It's will help improve the bounce rates.
      Hi Warriors

      LOL, these are not tips, tricks, or revelations. This is the most basic SEO task, if you do not know this then you know pretty much nothing about SEO and how it is performed.

      You guys need to get Google's SEO starter guide and start learning what SEO actually is, because many in this forum seem to have forgotten, never learned, or just frequently overlook the most basic concepts of SEO.

      Get the guide here:
      https://static.googleusercontent.com...rter-guide.pdf

      HTH,

      Don Burk
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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