The Secret to Using Wikipedia for SEO

12 replies
  • SEO
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The Internet changes every second of every day. Most of the time we talk about that in terms of content being added-new pages or websites created. The opposite also happens - websites cease to exist, pages are taken down, or changes are made to a website that causes a URL to stop working.

In SEO phraseology, this is called a broken link. For your website, they are both a problem and an opportunity. The problem arises if there are broken links on your website. You should run your site through a broken link checker tool to find and fix them as they impact on user experience. Google doesn't like them either.

The opportunity from broken links is more exciting as they can help you get valuable backlinks to your website. You have to find good quality broken links first though, which is where Wikipedia comes in.

You will probably have seen broken links on Wikipedia before and never registered what they were. They appear in the References section at the bottom of a page where the editor includes citations to the facts or information included in the content. Over time many of those links break. When a Wikipedia editor finds a broken link like this, it stays on the site but is listed as a dead link.

Dead links are the secret to using Wikipedia for SEO.

Summary of the Strategy

Here is a brief overview of the strategy:

1. Find dead links on Wikipedia pages related to your niche or industry.
2. Identify a specific dead link URL that has a good backlink profile.
3. Create content on your website that is even better than the original.
4. Contact everyone who linked to the original to tell them about the broken link, and let them know about your new and improved page on the same topic.

These four steps are outlined in more detail below.

Finding Dead Links

The easiest way to find dead links is to simply go to Google and do a search. Wikipedia has a dead link page where they are all listed, but this can be cumbersome to go through. Sometimes you will find something that you haven't thought to search for, but the quickest approach is usually just to search.

In the Google search box, enter a search query like this:

[keyword] + "dead link" site:Wikipedia.org

* Keyword - a keyword you want to rank your website for
* "dead link" - contains an exact match for "dead link"
* Site:Wikipedia.org - limit the search to Wikipedia only

You will be presented with a list of pages on Wikipedia with dead links. Browse those pages, and check them out.



This part can be a time consuming part, but it is beneficial in the long run. What you are looking for is the best dead link (i.e., the one that links to a now non-existent page that has the best backlink profile). You can use tools like Majestic SEO's backlink checker to find this. You might have to go through several to find one with plenty of backlinks from good-quality websites.

Creating New Content

Once you have selected the dead link URL that has the best backlink profile, you have to find the original content. The Wayback Machine is a good way of doing this.



Retrieve the content from the old page, and study it to determine what made it good enough that a Wikipedia editor and all these other websites decided to give it a link.

You now have to create new content based on the same topic. It should do the following:

* Include the key points and information that you think generated the popularity in the past
* Be better than the original - substantially better

Make sure you don't skimp on the second point. Later you will ask website owners to replace the broken link on their website with your new content, so make sure you wow them. You can do this by following these tips:

* Bringing the information completely up to date
* Including graphics and video
* Making the content longer
* Including outgoing links to authoritative websites

Because this content is designed specifically to win backlinks, you should strive to make it the best page on the topic anywhere on the Internet.

Updating Wikipedia

The easiest thing you can do with this new content is go back to the Wikipedia page you found earlier and replace the dead link with a link to your website. You should be cautious doing this if you don’t regularly edit Wikipedia pages though. If you are in this situation, you might be better editing a few other pages first and adding links and citations to websites you have no involvement with. This will build your credibility.

Outreach

While the Wikipedia link is good, it is a no-follow link. You might be able to get do-follow links by reaching out to website owners who linked to the original article and now have a broken link on their website. These are people that have an interest in the topic and have included outgoing links before. It is a carefully curated target list of websites to engage your link building efforts.

You will first have to research their email address and then make contact. The best advice is to be straight with them - tell them you found a broken link on their website and that you have a page on the same topic. Ask them to review it to see if it is a good fit as a replacement for the broken link.

You won't get a positive response from everyone, but some will change their links. Many will even be appreciative that you have pointed out an issue on their site along with a quick and easy solution.

Obviously, this is not a strategy that will work for every keyword or in every niche. It is a strategy that is not difficult to deploy, however, and it doesn't take long. The worst-case scenario is that you will have a new piece of content on your site, which is loosely based on a now non-existent page that won lots of backlinks. Chances are your page will win backlinks naturally too.
#secret #seo #wikipedia
  • Profile picture of the author DABK
    I see you knew how to Google broken link Bible and skim through the best results. Good for you!

    Originally Posted by thinkingbabe01 View Post

    The Internet changes every second of every day. Most of the time we talk about that in terms of content being added-new pages or websites created. The opposite also happensâ€"websites cease to exist, pages are taken down, or changes are made to a website that causes a URL to stop working.

    In SEO phraseology, this is called a broken link. For your website, they are both a problem and an opportunity. The problem arises if there are broken links on your website. You should run your site through a broken link checker tool to find and fix them as they impact on user experience. Google doesn’t like them either.

    The opportunity from broken links is more exciting as they can help you get valuable backlinks to your website. You have to find good quality broken links first though, which is where Wikipedia comes in.

    You will probably have seen broken links on Wikipedia before and never registered what they were. They appear in the References section at the bottom of a page where the editor includes citations to the facts or information included in the content. Over time many of those links break. When a Wikipedia editor finds a broken link like this, it stays on the site but is listed as a dead link.

    Dead links are the secret to using Wikipedia for SEO.

    Summary of the Strategy

    Here is a brief overview of the strategy:

    1. Find dead links on Wikipedia pages related to your niche or industry.
    2. Identify a specific dead link URL that has a good backlink profile.
    3. Create content on your website that is even better than the original.
    4. Contact everyone who linked to the original to tell them about the broken link, and let them know about your new and improved page on the same topic.

    These four steps are outlined in more detail below.

    Finding Dead Links

    The easiest way to find dead links is to simply go to Google and do a search. Wikipedia has a dead link page where they are all listed, but this can be cumbersome to go through. Sometimes you will find something that you haven’t thought to search for, but the quickest approach is usually just to search.

    In the Google search box, enter a search query like this:

    [keyword] + "dead link" site:Wikipedia.org

    • Keyword â€" a keyword you want to rank your website for
    • "dead link" â€" contains an exact match for "dead link"
    • Site:Wikipedia.org â€" limit the search to Wikipedia only

    You will be presented with a list of pages on Wikipedia with dead links. Browse those pages, and check them out.



    This part can be a time consuming part, but it is beneficial in the long run. What you are looking for is the best dead link (i.e., the one that links to a now non-existent page that has the best backlink profile). You can use tools like Majestic SEO’s backlink checker to find this. You might have to go through several to find one with plenty of backlinks from good-quality websites.

    Creating New Content

    Once you have selected the dead link URL that has the best backlink profile, you have to find the original content. The Wayback Machine is a good way of doing this.



    Retrieve the content from the old page, and study it to determine what made it good enough that a Wikipedia editor and all these other websites decided to give it a link.

    You now have to create new content based on the same topic. It should do the following:

    • Include the key points and information that you think generated the popularity in the past
    • Be better than the originalâ€"substantially better

    Make sure you don’t skimp on the second point. Later you will ask website owners to replace the broken link on their website with your new content, so make sure you wow them. You can do this by following these tips:

    • Bringing the information completely up to date
    • Including graphics and video
    • Making the content longer
    • Including outgoing links to authoritative websites

    Because this content is designed specifically to win backlinks, you should strive to make it the best page on the topic anywhere on the Internet.

    Updating Wikipedia

    The easiest thing you can do with this new content is go back to the Wikipedia page you found earlier and replace the dead link with a link to your website. You should be cautious doing this if you don’t regularly edit Wikipedia pages though. If you are in this situation, you might be better editing a few other pages first and adding links and citations to websites you have no involvement with. This will build your credibility.

    Outreach

    While the Wikipedia link is good, it is a no-follow link. You might be able to get do-follow links by reaching out to website owners who linked to the original article and now have a broken link on their website. These are people that have an interest in the topic and have included outgoing links before. It is a carefully curated target list of websites to engage your link building efforts.

    You will first have to research their email address and then make contact. The best advice is to be straight with themâ€"tell them you found a broken link on their website and that you have a page on the same topic. Ask them to review it to see if it is a good fit as a replacement for the broken link.

    You won’t get a positive response from everyone, but some will change their links. Many will even be appreciative that you have pointed out an issue on their site along with a quick and easy solution.

    Obviously, this is not a strategy that will work for every keyword or in every niche. It is a strategy that is not difficult to deploy, however, and it doesn’t take long. The worst-case scenario is that you will have a new piece of content on your site, which is loosely based on a now non-existent page that won lots of backlinks. Chances are your page will win backlinks naturally too.
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  • Profile picture of the author ankurchabda
    Wikipedia is one of the most frequented websites in the globe, offering fair details to large numbers of exclusive targeted traffic a day. They are an online traffic source just waiting to be taken benefit of, but it’s not as easy as it seems. This is one of the most successful link building methods out there, but you have to know what you’re doing. Before you even think about using Wikipedia to your benefits, there’s some things you have to know.Wikipedia is nonprofit. They don’t do this for any financial gain, so there number one goal is to provide neutral, unbiased, accurate information.
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  • Profile picture of the author TomWest
    Wikipedia is useful for both on-page and off-page SEO for 2 reasons:
    - Wikipedia is human knowledge. It uses language the way humans use it, because it's written by humans. It connects topics and keywords in ways that only humans can;
    - Wikipedia is the online resource. People trust it, use it. and reference it.
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  • Profile picture of the author Emika
    Wikipedia is one of the most effective link building techniques out there, but you have to know what you're doing.
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  • Profile picture of the author ewebac
    I have already tried using this technique but it didn't work. You will never be able to know the deadlinks and if you found one then linking any xyz word with your domain is it correct? I think its not good at all...
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    SEO Company in Mumbai. A Result oriented seo service company based in Mumbai, India. Also visit for more seo tips & tricks.
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  • Profile picture of the author akashvajpayee
    Using Wikipedia for business can assist improve your search engine results. Wikipedia is regarded a high-authority site, and having right links from it to your website can help increase your own status on the internet. Wikipedia is an online encyclopedia that anyone can edit. Its objective is to offer individuals with correct and basic details about a wide variety of topics. SEO is promotional. You want to drive traffic to your site. So Wikipedia’s focus on neutrality may appear contrary to the marketing that you would like for your own company.The key for Wikipedia SEO achievements is to put links back to your webpage without getting deleted or marked as spam.
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    • Profile picture of the author DABK
      This is one of the references I found in Wikipedia, at the bottom of a nice Wiki article:

      Reed, Mike. <a rel="nofollow" class="external text"
      href="http: //themortgagecalculator.net.au/fixed-rate-mortgage/">"Fixed Rate Mortgage"</a>.
      The Mortgage Calculator<span class="reference-accessdate">.
      Retrieved <span class="nowrap">22 April</span> 2016</span>.I added empty spaces to break the link but otherwise did not touch the code.

      Notice, please, what Wikipedia adds right after the name of the fellow they're referencing. See it? The rel="nofollow" tag? That's the tag that tells Google the Wikipedia does not trust the page on Fixed Rate Mortgage on the site themortgagecalculator.net.au.

      And that means that Google will pass neither power (authority) nor anchor text to that page.

      In other words, that link has no direct bearing on the SEO of the site Wikipedia is linking to.

      For that reason, please stop stating that Wikipedia links are useful for SEO.

      Okay? Okay.

      Originally Posted by akashvajpayee View Post

      Using Wikipedia for business can assist improve your search engine results. Wikipedia is regarded a high-authority site, and having right links from it to your website can help increase your own status on the internet. Wikipedia is an online encyclopedia that anyone can edit. Its objective is to offer individuals with correct and basic details about a wide variety of topics. SEO is promotional. You want to drive traffic to your site. So Wikipedia's focus on neutrality may appear contrary to the marketing that you would like for your own company.The key for Wikipedia SEO achievements is to put links back to your webpage without getting deleted or marked as spam.
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  • Profile picture of the author paulgl
    What wiki-planet do you people live on? One good thing about idiotic threads like this, is the "thankers" and "atta boys" show how really stupid they are...and maybe people will match them with their stupidity.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Brent Stangel
    What wiki-planet do you people live on?
    A soft, fluffy one, with lots of Unicorns...
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
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  • Profile picture of the author amalrichard
    Wow, Super Post, Very Informative i like this method.
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  • Profile picture of the author mizokidsgames
    You'll be banned! i have tried too many ways with no luck at all! But there is a way of course and i think it will be too expensive to even try it.
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  • Profile picture of the author yukon
    Banned
    I have about a dozen links on Wikipedia, been there for years, still there today. They don't rank pages and they shouldn't considering the links are nofollow.

    As far as SEO spend your time on followed links, forget Wikipedia.
    Signature
    Hi
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