There are many reasons as to why this might happen. Sometimes a blog may not get shared enough and people could just miss it. Usually, most bloggers try to ensure that their blogs get promoted on social networks, search engines or any other platform to avoid such situations. However, it is quite impossible to cover all possible areas of interest.
The most common mistake made by most bloggers is loss of focus on the content. They get so caught up in trying to make it attractive and flashy, that the content starts to suffer. Remember that if your content is not good enough, then nothing will work. You may be able to get people to visit your page but only for a short period of time. When they realize that a blog has nothing substantial to offer, they will certainly leave.
Other than that, if you want your blog to be popular and engage a large audience, you have to get into the technicalities. Keep in mind that the technical aspect of blogging is highly integral to its success. If you have been in this world for some time, you might already be familiar with the terms 'keyword research', 'optimization' and 'title tags'.
For those who have just recently started blogging, let's do a quick review. These technical terms are merely ways of making your blog accessible to a larger audience and attracting traffic. The keywords are basically relevant phrases that you want people to search for in order to find your blog. Where else optimization of a post means making it SEO friendly with the help of appropriate title tags.
Technically, all this is essential for a blog to become accessible to people over the internet. If a blogger is unable to work around these details, then they may find it very difficult to engage people and build an audience for their blog.
Optimization plays a highly important part in the success of any blog post. In order for a business or organization to attract customers through their blogs, it is essential that they can access every post easily. Blog posts will only show up via searches and other platforms if optimized accordingly. This is why bloggers are told about the merits of optimizing their blogs on search engines and social media, so that everyone can read and share the content.
Now, you may think that optimizing a blog is a tedious task. That is not at all the case. It is actually very easy to do so and will only take up a small amount of time. Here are a few ways of optimizing your posts:
-Focus on the keywords
This is the most integral aspect of optimizing a blog post. You need to put in effort into finding the right kind of keywords for your blog. There are certain keyword research tools available that can help you select the most appropriate match of keywords. You can try the Google keyword research tool and analytics or any other software available. Remember that you don't have to optimize one single post for the entire list of keywords found. If you put in everything in a single post, your post will appear unreadable and stuffed.
-Utilize everything properly
When you have found the most suitable and relevant keywords, use them accordingly in your Meta description, title, introduction, conclusion and most importantly in the hyperlinks for related posts.
-Create unique title tags and Meta description
Keep in mind that a catchy title and informative description will go a long away in engaging the other person. Try to make it as interesting as possible. As far as the Meta description is concerned, you will have to include the keyword at least once for optimization. However, there is a word limit restriction so you will have to put in as much information as briefly as you can.
If you attach links to related posts, chances are that your blog will be shared through other sources as well. This will not only lead to promotion but also attract traffic to your site. This also helps with the ranking in search engines.
-SEO friendly content
Focus on making your content as SEO friendly as possible. Eventually, the goal is to rank in the top most searches of various engines. If you are able to achieve that, then your blog will have a high number of hits each day. Hence, you should make sure that the content in your posts is optimized according to a SEO strategy.
If you have put in pictures or images in your blog posts, then try to headline it with a keyword rich title or description.
-Social media promotion
Share your blog on Facebook, Twitter or any other social media network you deem suitable. There are certain programs also that help bloggers advertise their blogs on social media and schedule regular posts that appear as soon as they are published.
Provide your audience with the option of subscribing. This could help notify them every time a new post is published or if there are any updates.
All these ways can help bloggers optimize their blog posts successfully. In the world of blogging, there are new developments coming up almost every day, which is why, one has to be familiar with every little detail. There are some people who may say that a blog can be successful even without optimization and SEO rankings, and as long as the content is engaging, one doesn't need to focus on all that. While it could work for some people, most bloggers have to try and optimize their posts for better recognition.