Changed Wordpress Theme > Traffic Dropped by 25%

4 replies
  • SEO
  • |
I changed my wordpress theme 2 days ago and my SEO traffic dropped by 25% overnight.

I switched back to my old theme today, hope the traffic will recover.

Does anyone have experience with this? What could the error be? And how can I recover quickly?

More Info:

- both themes were repsonsive
- it was only the theme change; no new plugins, same hosting, same URL structure
- the new theme was a premium theme (The Voux - A Comprehensive Magazine Theme - WordPress), whereas my old one was cheaply coded by indians

This really pisses me off, so much work and effort and a simple theme change destroys all that over night.
#&gt #> #25% #changed #dropped #theme #traffic #wordpress
  • Profile picture of the author xooom1
    hi,
    I think your new Theme layout not user friendly and some seo friendly . if you want give your url i see it.
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    • Profile picture of the author ESEL30000
      Originally Posted by xooom1 View Post

      hi,
      I think your new Theme layout not user friendly and some seo friendly . if you want give your url i see it.
      thanks!

      Home - Daily Dash
      (not the effected site, since I swtiched back to my old theme, but its same theme that caused my traffic/ rankings to drop)
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  • Profile picture of the author yukon
    Banned
    Odds are you changed site structure when you changed themes, no two theme are the same. Broken URLs and lost backlinks will drop a page in the SERPs.
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    Hi
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    • Profile picture of the author ESEL30000
      Originally Posted by yukon View Post

      Odds are you changed site structure when you changed themes, no two theme are the same. Broken URLs and lost backlinks will drop a page in the SERPs.
      Probably noob question, but what does "site structure" mean? All URLs and categories stayed the same, hence no backlinks were lost.
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