I came across a decision that I am not very clear on and I would be very grateful if you guys could share your thoughts with me.
I am in charge of SEO and Other inbound marketing strategies at the company I work for. Recently we had the opportunity to acquire a high PR domain that was previously a high profile directory in our industry.
We were able to scoop the domain during a GoDaddy auction, and plan on re-launching a similar directory on our website and 301 redirect the acquired domain to that directory, as well as set up some specific redirects to specific parts of the directory.
My main question here is; do we build and send this redirect to directory.ourwebsite.com or ourwebsite.com/directory.
The directory will have our website's header and footer, so link juice will dissipate throughout the site. But I am still unsure if there are drawbacks from going with the sub domain choice.
The plan was to send it to the sub folder and not complicate things. But due to circumstances with the technology we use, the entire project would be much easier to accomplish on a sub domain.
Thanks a lot for any insight!