Recent Trends on SEO Landscape

From Search Engine Journal


Let's have a look on the changing landscape of SEO in 2016. Largely, as we already know, SEO (Search Engine Optimization) is a format of strategies or tactics that are composed in a search engine friendly manner by any particular company for their web page or website in order to get more number of views and popularity. Needless to say, there are numerous kinds of categories and strategies of SEO. Now, let's have a deeper knowledge about the changing landscape of SEO in the current year from Anna Crowe.





As a newbie, it is even more important to keep track of the changing landscape of SEO than learning about it in a traditional way. Think yourself, how difficult it is going to be for you to enter into the world of SEO without even any knowledge about important things like Google Page Rank Officially Shuts its Doors to the Public!

Misconceptions around SEO: Shocking but true, consultants, multiple agencies, freelancers and more or less all have a number of general misconceptions about SEO. But, it's never too let.


What is 'SEO' basically? Be it human behaviour, the way of living or the way of using gadgets and technology, there is only one constant thing among all; that is change. Before knowing about SEO, we need to know about the basic thing, how search engine works. The more the world of the internet gets enriched with zillions of new websites, e-commerce business and so on, the more the search results of search engines become colossal. The SEO is a bunch of strategic ways to reform a web page in order to increase the chance of it of being in the search results of more users.

The Transformation of Organic SEO: There was a time when a catchy Meta title and Meta description with few keywords were sufficient to sustain a place at the top of search results. Now, choosing the type of keywords based on conversational search, transactional use or informational structure is more aligned with search these days than a goal fixed on ranking page. Google's ever increasing 'Answer Box' is taking gradually more and more influential role in determining the order of the search results. The 'machine learning artificial intelligence- Rank Brain' has elevated the manual searching a few steps higher.

The Hidden Revisions of PPC: 'Pay per Click' is a method of advertising where the advertiser pays the website owner a certain amount of money per click in order to place the advertisement at the top of a user's search result and therefore allure the users to hit on that. To everyone's surprise, on the second month of the year 2016, Google proved itself enough bold to remove the PPC patterned advertisement from the right panel of Google Search page. Though Google's another venture- switching the colour of their advertisement level from yellow to green could not make much impact on the user's mind.


Improving Mobile Optimization for SEO: Just like being computer-friendly, it is equally important for a website to be mobile-search friendly also. The Speed of the mobile page, mobile indexing, AMP pages are some of the measuring yardsticks of the mobile optimization. The mobile technology is also progressing with accordance to the computer technology; blooming with new petals like voice search which, according to Sundar Pichai, is the medium of searching on Google for 20% time of the whole.

If you are at the same stake where Anna Crowe was a few months back; if you have started your own website and now hearing here and there about the obvious importance of making the websites SEO friendly but being barred by limited knowledge regarding SEO, then algorithm's history can be a life-saver for you. Once after upgrading your website to an SEO friendly one, the difference between the former and the latter one will be crystal-clear. Here is the full article: What's The Changing SEO Landscape in 2016?


What SEO trends do you think to become popular in future?